Blizzard's Thoughts on the WoW Token in Wrath Classic
Originally Posted by Blizzard (Blue Tracker / Official Forums)
Greetings.

We want to take a moment to talk about WoW Token in Wrath of the Lich King Classic.

The best way to start is to simply say that this wasn’t something we arrived at lightly. For the entirety of Classic so far, the WoW Classic team has been very resistant to the idea of adding WoW Token to any form of Classic in the Western regions (NA and EU). When WoW Classic started in 2019, adding something like token felt unimaginable to us, and that continued to be true for us–even late into Burning Crusade Classic–for a few reasons:

  • In Vanilla WoW, the scarcity of gold is a major factor in how you approach your journey in Azeroth. From saving to get your first mount at 40, to picking and choosing which skills you wanted to learn while leveling so you could afford a new weapon or piece of armor. Later on at level 60, some form of time investment is needed to “maintain” a character in an ecosystem where flasks, resistance potions, and elixirs are such a major part of the game, and resources are scarce and highly contested. This was true all the way through Burning Crusade, where potions and flasks could represent a significant weekly expense and the resources required to make them were still quite difficult to obtain.
  • It just didn’t feel “Classic”. It felt jarring, out of place, and was antithetical to what most of us wanted to relive about those early years of WoW.

However, what we want to do from a design perspective and what we need to do for the good of the community aren’t always aligned, and this is one of the more difficult things about maintaining a large online game like Wrath Classic. When we really looked at the state of things in Wrath Classic, and how different players approach the game, we saw that we cannot cause the demand for gold to be lower. The impact of illicit RMT is beyond just buying gold; it’s the entire black market that revolves around gold sales. The concept of bots gets thrown around a lot, but it’s not just “bots” that fuel this, it’s compromised accounts, credit card fraud, scams, hacked clients, and the tools that illicit third parties use to fuel the engine that is the RMT trade.

We hear folks say things like “just ban the bots” a lot. We ban tens of thousands of bots a week. It’s not visible to you just how much we do, and that is absolutely another problem in itself; we need to be better at surfacing these actions (more on this later). The truth is we’ve never been better and more effective at identifying and actioning malicious accounts, and our Game Security Operations (GSO) team that handle these actions are iterating and innovating on a nearly daily basis.

Unfortunately, in the history of WoW, the people perpetrating this illicit trade have also never been better at coming up with new methods, schemes, farms, and exploits to work around our efforts. As much engineering and analytics effort as we put into this, illicit RMT “workshops” put the same amount in, or more, and there are hundreds, if not thousands of these workshops out there all working around the clock to develop new technologies and techniques to counter our new technologies and techniques. It’s an arms race, and it never, ever ends.

We will never completely beat “bots” or illicit RMT. It’s an unwinnable war as long as there is money to be made by third parties. The ubiquitous nature of this type of thing in online games is an objective fact. It has always been a part of WoW, and every other popular online game for the past 25 years, and it will always be a part of online games going forward. It’s frustrating to fight this fight, but we will not stop fighting it.

While we can’t completely “win” the war, what we can do is mitigate the impact it has on the game. Is WoW Token the be-all and end-all to solve this? No, but it is a tool. It’s just one tool, though, among many. There is clearly a demand for gold for certain types of players, and that demand is only increasing. So, we are engaging a tool that we’ve used before to help mitigate the impact that illicit RMT has on the game. The more tools we employ, and the less lucrative we can make it for third parties to do what they do to make a profit, the less likely it is that new malicious actors enter the illicit RMT scene, and the more likely that existing malicious actors will exit the business. Ultimately, it’s taking incremental steps and using a multitude of tools that will reduce how impactful those third parties will be in Wrath Classic and beyond.

Wrath Design and the “Value” of Gold

Circling back to what was mentioned earlier about why WoW Token feels like a tool we should deploy now, we have to look at the base design of Wrath of the Lich King. Ultimately, this is what convinced us to reconsider WoW Token after resisting and refusing this path for so long. In Wrath Classic, your normal weekly activities are, for the most part, self-sustaining. Buying potions, flasks, reagents, and other normal necessities of endgame can be subsidized entirely by mostly just playing the game normally. Doing your usual weekly raid, a few dungeons, or a few dailies a week will net even the most fervent and well-prepared characters more gold than they would need to maintain themselves. Simply put, gold is more plentiful, and the base design of Wrath minimized the focus on needing to “farm” to support normal play.

When we considered that, we realized that the introduction of token wouldn’t be a temptation for most regular players to buy to help support their usual everyday gameplay. It’s simply not impactful to the average player who logs in, raids a few days a week with their guild, does a few dungeons and dailies, and then plays other games in between those activities. There’s no friction in that player’s experience that would tempt them to buy a token just to keep themselves afloat.

Better Visibility into Exploitative Account Actions

As mentioned earlier, we need to improve the visibility around what we do. We posted some weeks ago that we banned over 120,000 malicious accounts in World of Warcraft alone in a large wave, but those large waves that we talk about are actually a very small portion of the overall actions we take on a week over week basis. Using just the past two weeks as an example, here are the actions our GSO team have taken:

  • Total Exploitative Battle.net Account Closures: 248,105
  • Total Exploitative World of Warcraft Account Closures: 73,057

This is just the last two weeks, and this is what our efforts look like very regularly, week-in and week-out. It’s an enormous effort and it’s many, many individuals’ full-time jobs to do this. This is an issue of sheer, staggering scale. We have the tools, and those tools are effective, but the malicious actors come right back with new and different methods every time. All that being said, we need to post these things more, and that’s something that our team wants to be able to surface more often.

Thanks you for reading, and thank you for your feedback.

– The WoW Classic Team

WoW Hotfixes - May 24, 2023
Originally Posted by Blizzard (Blue Tracker / Official Forums)
Characters

  • The niffen have noticed that player’s scent permeates through all their characters, as such, the Smelly title is now account-wide.

Classes

  • Paladin
    • Fixed an issue where some cooldowns were not updating dynamically with Blessing of Dusk.
    • The cooldowns of Holy Prism and Light’s Hammer are now reduced by Blessing of Dusk when the class set is equipped.

Items and Rewards

  • Firelands Timewalking Trinkets
    • The Hungerer - Haste reduced by 5%.
    • Matrix Restabilizer - All secondary stats reduced by 5%.
    • Necromantic Focus - Mastery reduced by 20%.
    • Vessel of Acceleration - Critical Strike reduced by 10%.

Player versus Player

  • Classes
    • Hunter
      • Sentinel now resets to 5 stacks or seconds available when Arenas and Battlegrounds start.
  • Items and Rewards
    • Ashkandur, Fall of the Brotherhood damage reduced by 60% in PvP Combat.
    • Bile-Stained Crawg Tusks damage reduced by 60% in PvP Combat.
    • Forgestorm damage reduced by 60% in PvP Combat.
This article was originally published in forum thread: Blizzard's Thoughts on the WoW Token in Wrath Classic, WoW Hotfixes - May 24, 2023 started by Lumy View original post
Comments 187 Comments
  1. Khaza-R's Avatar
    Quote Originally Posted by rrayy View Post
    "Higher Up managers" don't tell the designers how to design their game. I guarantee no such order was ever made.
    Sure buddy
  1. trimble's Avatar
    Quote Originally Posted by Rageonit View Post
    Exactly. Every company should come clean and admit they're there to make money. Boycott anyone who doesn't!
    Kids these days...
    Honestly it would kind of be refreshing to just admit greed over some weird bud light social thing.
  1. bloodykiller86's Avatar
    Quote Originally Posted by Statius View Post
    I'm opposed to any kind of gold buying whatsoever. I don't really care where the gold comes from or who profits from it. All that matters to me is keeping the game world as intact and as non reliant on real world money as possible. And from that perspective this is obviously a terrible decision, as it will, undoubtedly, lead to more gold buying in general and a far greater element of RMT and pay to win in the game than we've seen thus far.

    With that said, I can't say I'm terribly surprised by their decision. At least it's not difficult to see why this would come about now. Dragonflight has performed very poorly as compared to previous expansions, patch 10.1 has not brought a lot of people back and now just a few weeks after that, they introduce the token.

    But I guess the silver leaning is that, at least, we've made it this far without the token being introduced, so that's something. While one can only speculate as to what will come after WotLK, for me, and I suppose a lot of people, WotLK really is the end of the classic era of WoW, so even if I'd rather have done without the token, at least it'll only be available the last 15% of that era. Hell, in this day and age, one has to count their blessings.
    how has dragonflight performed poorly? you have 0 way of knowing that
  1. Relapses's Avatar
    Quote Originally Posted by Kralljin View Post
    The WoW Token however replaces the subscription of the one that is buying the token on the Auction house.

    Person A purchases WoW Token on the store, they then sell the WoW Token on the Auction house and receive Gold.
    Person B purchases the WoW Token on the Auction house, so they pay gold instead of purchasing a sub from Blizzard itself.

    Person A effectively purchases game time for themselves (as they need an active subscription to play WoW) *and* Person B, who instead gives ingame gold to Person A.
    If you buy WoW Tokens on the auction house, paying a subscription fee is pointless as far as keeping your account active / accessible is concerned.

    You could also say that when you're not paying for WoW due to the WoW Token, that someone else is paying for you.

    You also in theory purchase WoW Tokens and redeem for you own game time (not sure if you can actually redeem WoW Token you bought yourself), it's just that you would lose like 7€ per month.

    ...that's what it means to be in a competition in a market sense.

    Being a competitor means that the other party is used less likely.

    Scripe literally admitted that they bought gold off a RMT site instead of WoW Tokens - which is pretty much a text definition of comparing two competitors.
    I put 'competing' in quotations for a reason. It's not a direct competition because Blizzard isn't looking to undercut gold sellers. They're simply looking to de-incentivize botting and reduce trade chat spam.
  1. Unholyground's Avatar
    Quote Originally Posted by Relapses View Post
    Kinda throws your whole fascination with MS getting rid of the token in the bin when Blizzard straight up adds another one, eh?

    - - - Updated - - -



    Okay, and? Did that have anything to do with the post you quoted?
    I mean when the merger eventually goes through wow will appear on Game Pass, it doesn't really stop the token from existing necessarily since there will still be suckers paying real money for in-game money I'm sure they'll keep it for those special people that have more money than brains.
  1. Rageonit's Avatar
    Quote Originally Posted by trimble View Post
    Honestly it would kind of be refreshing to just admit greed over some weird bud light social thing.
    Okay, go to a Ferrari seller and make them admit they inflate prices for company profit. Wonder how that'll go.
    Here's a secret of modern capitalism. Everyone knows everyone else is just trying to make as much profit as possible - but as soon as you admit that, you're the bad guy. Oh well, lets donate some pocket money to stray puppies to make our image look a bit better.
  1. Relapses's Avatar
    Quote Originally Posted by Rageonit View Post
    Okay, go to a Ferrari seller and make them admit they inflate prices for company profit. Wonder how that'll go.
    Here's a secret of modern capitalism. Everyone knows everyone else is just trying to make as much profit as possible - but as soon as you admit that, you're the bad guy. Oh well, lets donate some pocket money to stray puppies to make our image look a bit better.
    Hey! Don't forget to change your company's logo for exactly 30 days. :^)
  1. roboscorcher's Avatar
    Quote Originally Posted by panda040 View Post
    SO they basically justify it by saying

    "it reduces rmt!" so, the negatives still outweigh the reduction in illcit rmt
    "people who play alot wont use/need it!" outright lie, of course demand for gold will go up now that it is officially sanctioned by blizzard

    I find it telling that not once to do they bring of GDKP runs, one of the main gold sinks and drives up the demand for gold greatly.

    Simply put GDKPs are the fastest way to get powerful gear with the least mount of investment. It used to be you had to take a risk of account action through rmt to get the gold to do this, if you didn't farm/carry. Now anyone can start swiping with 0 risk to their account to fund GDKP runs.

    The higher demand for gold is going to drive up the cost of everything in wrath, leaving players with the integrity to not buy gold in the dust. RIP

    As someone who doesn't do GDKP's but is in a guild that does:

    If Blizzard were to crack down on GDKP's at this point, they risk alienating most of the classic hardcore raiders. 90% of them do it and would either quit or revert to tuesday raidlogging if GDKPs vanished.
  1. Kralljin's Avatar
    Quote Originally Posted by Relapses View Post
    I put 'competing' in quotations for a reason. It's not a direct competition because Blizzard isn't looking to undercut gold sellers. They're simply looking to de-incentivize botting and reduce trade chat spam.
    But they are still de facto in a competition as the point is to provide alternatives.

    And honestly, i've barely seen any tradechat spam for goldsites in Classic, whether that's down to Blizzard cutting it down or those sites promoting their services through other means is another debate.
    This whole thing about advertising for RMT ingame seems really like a thing that just isn't worth doing in more modern times anymore.
  1. Relapses's Avatar
    Quote Originally Posted by Kralljin View Post
    But they are still de facto in a competition as the point is to provide alternatives.
    When you buy gold from Blizzard you're at least exchanging it for a tangible service.

    Quote Originally Posted by Kralljin View Post
    And honestly, i've barely seen any tradechat spam for goldsites in Classic, whether that's down to Blizzard cutting it down or those sites promoting their services through other means is another debate.
    Perhaps it's a bit different in EU but I was bombarded the last time I entered /2 on Classic. /shrug

    I still think it's a net positive in that it greatly de-incentivizes botting which is perhaps the biggest W for Blizzard. I don't agree with the timing but I can't argue with the results.
  1. Shinchi Migi's Avatar
    Token or not. It will not effect my play time in the game. Karens gone bitch no matter if the token in the game or not. That is what Karens do.
  1. Lorgar Aurelian's Avatar
    Any one with any forsight should Have seen this coming as the longer classic gos on the bigger gold sellers were always going to get just like when the expans were being released originally up to Wod.
  1. Shadowferal's Avatar
    Quote Originally Posted by Relapses View Post
    When you buy gold from Blizzard you're at least exchanging it for a tangible service.
    Tangible? Um. How so?
  1. Relapses's Avatar
    Quote Originally Posted by Shadowferal View Post
    Tangible? Um. How so?
    A subscription is a lot more tangible then... literally nothing?
  1. panda040's Avatar
    Quote Originally Posted by roboscorcher View Post
    As someone who doesn't do GDKP's but is in a guild that does:

    If Blizzard were to crack down on GDKP's at this point, they risk alienating most of the classic hardcore raiders. 90% of them do it and would either quit or revert to tuesday raidlogging if GDKPs vanished.
    I never said GDKPs should be removed. I just think further bot crackdowns are the solution
  1. SinR's Avatar
    Blizzard doesn't have the manpower to monitor every server anymore.
  1. Lorgar Aurelian's Avatar
    Quote Originally Posted by SinR View Post
    Blizzard doesn't have the manpower to monitor every server anymore.
    They never did.

    The token is the only thing that realistically hampered gold sellers as bans were meaningless when there was millions of dollars up for grabs.
  1. OrangeJuice's Avatar
    holy hell blizz needs stfu already with these endless excuses and lies
    a) token was added because of $$$. nothing else. end of story.
    b) they arent banning bots, they're banning regular ppl that just say dumb shit in chat or afk bgs.

    i chieck up on this company once a month and every time its always some wall of lies and excuses about some fucked up greedy decision they made.
  1. LolFrank's Avatar
    MMO-C forums: BIG GAME COMPANY BAD >
    Blizzard: We're trying to disincentivize and devalue botting
    MMO-C forums: MONEY HUNGRY
    Blizzard: Botting and gold farming has been an issue not for only us but for the online gaming industry for years(this is a proven fact)
    MMO-C forums: CORPORATE GREED!!

    Like no matter what they say, you apes will always be mad, and when they don't say anything... forum posts like "No Dragonflight numbers from Blizzard means" are created. How do people live their life being this pessimistic. It has to be exhausting.
  1. Relapses's Avatar
    Quote Originally Posted by LolFrank View Post
    Like no matter what they say, you apes will always be mad, and when they don't say anything... forum posts like "No Dragonflight numbers from Blizzard means" How do people live their life being this pessimistic. It has to be exhausting.
    It's weird man. Hating on Blizzard is unironically a defining personality trait for some people. Like, I'm sure they'd put it on their resume if they could.

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