John Hight, Senior Vice President and General Manager of the Warcraft Franchise, lead a presentation at the Game Developers Conference to reflect on 30 years of Warcraft. Specifically focusing on World of Warcraft, John Hight shared the successes and failures of Warcraft, and subscriber trends from Legion to Dragonflight.
Below, we've summarized highlights from John Hight's presentation. For a deeper dive into Warcraft's history and upcoming plans, check the Inven blog post.
Things that lead to WoW's success, and things that went wrong in Shadowlands

Expected subscriber trends from Shadowlands to Dragonflight, and actual subscriber churn

Dragonflight to Season of Discovery subscriber trends, thanks to developer efforts and feedback from the community

Bellular's estimated subscriber numbers assuming the graph's y-axis begins at zero

Expected subscriber trends from Shadowlands to Dragonflight, and actual subscriber churn
Dragonflight to Season of Discovery subscriber trends, thanks to developer efforts and feedback from the community
Bellular's estimated subscriber numbers assuming the graph's y-axis begins at zero

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