Shake Shack x World of Warcraft Collaboration
Shake Shack is partnering with World of Warcraft for its 20th anniversary, bringing an exclusive limited-edition menu to select locations in London.


For one week only, from 14th to 21st November, fans can head to Shake Shack locations in Camden, Leicester Square, and Mansion House to feast on the Horde Burger, Alliance Fries, and the Xal'atath Shake. As a bonus, the first 150 fans to order this special menu will receive a limited-edition Shake Shack x World of Warcraft 20th anniversary tankard.


Here's a closer look at the World of Warcraft menu, as detailed by Verge Magazine UK.
Originally Posted by Verge Magazine UK
Horde Burger

Inspired by the taverns of the capital of Orgrimmar, a burger to satisfy the appetite of an orc.
Double cheeseburger with Alterac Swiss cheese topped with crispy Darktusk Boar slices, Bloodberry pickled onions, spicy Horde sauce and crystallised spices.

Alliance Fries

Inspired by the Elwynn Forest in the Kingdom of Stormwind and the home of the Alliance.
Crinkle cut fries topped with Golden Alliance cheese sauce, crispy bacon, Elwynn Forest fried greens and sumac blasting powder.

Xal’atath Shake

Taking inspiration from the dark powers of the void, the Xal’atath Shake is made of Ube frozen custard blended with black sesame Dark Void glaze and Shadow Orbs (pearl sugar) topped with whipped cream, Shadow Orbs and Void dust (charcoal dust).
This article was originally published in forum thread: Shake Shack x World of Warcraft Collaboration started by Lumy View original post
Comments 18 Comments
  1. Morgaith's Avatar
    *Yaaaaawn* trading post when?
  1. Villager720's Avatar
    Quote Originally Posted by Morgaith View Post
    *Yaaaaawn* trading post when?
    November Trading post item list came out already - and if you're asking when the actual trading post rotation changes... November 1.
  1. Mendzia's Avatar
    I like how they are only colaborating with 'very healthy' food companies...
  1. Taen's Avatar
    Silence from the "Why does the USA get all the good stuff" crowd. Though I will say as an American it feels criminal that the burger promotion isn't on this side of the Atlantic. That's our whole thing!
  1. Nerph-'s Avatar
    Quote Originally Posted by Taen View Post
    Silence from the "Why does the USA get all the good stuff" crowd. Though I will say as an American it feels criminal that the burger promotion isn't on this side of the Atlantic. That's our whole thing!
    Oh yea, because 3 locations in London getting something makes up for every other single promotion being USA only :')

    This isn't even a good promotion, first 150 customers get a special tankard and that's it. *yawn*
  1. Wekko's Avatar
    Are those beets on a burger?

    Silly brits...
  1. Raetary's Avatar
    Quote Originally Posted by Mendzia View Post
    I like how they are only colaborating with 'very healthy' food companies...
    Well yeah, they are collaborating with companies that their playerbase would likely buy products from.

    What else would they collaborate with?
    An apple farm? Some pharmaceutical company?
  1. Lorgar Aurelian's Avatar
    Quote Originally Posted by Mendzia View Post
    I like how they are only colaborating with 'very healthy' food companies...
    Dorroties and Mountain Dew have been the iconic “gameer food” for years and for good reason, nerds ain’t eating healthy.
  1. Kiivar86's Avatar
    Quote Originally Posted by Wekko View Post
    Are those beets on a burger?

    Silly brits...
    That was my first thought too but I think the bottom red things are bacon and the top ones are onions.
  1. Huntermyth's Avatar
    packaging unhealthy food with gaming is bad business in every measurable level but who am i to judge ? enjoy your diabetes i guess.
  1. Shadowferal's Avatar
    The "news" forum is starting to resemble spam email.
  1. JSoup's Avatar
    That burger does look good....

    Quote Originally Posted by Raetary View Post
    Well yeah, they are collaborating with companies that they playerbase would likely buy products from.

    What else would they collaborate with?
    An apple farm? Some pharmaceutical company?
    I'm reminded of Neopets Inc. collaborating with Limited Too 20 years ago. Not because it was likely that any five year old interested in buying a disturbingly small children's bikini (just mull those words over for a moment....) would also be interested in stickers of a smiling tiger, but because they literally couldn't find any other company that would work with them.
  1. rayvio's Avatar
    Quote Originally Posted by Wekko View Post
    Are those beets on a burger?

    Silly brits...
    they are not. although beetroot (as it's known here) does actually go quite well with burgers
  1. boyzma's Avatar
    Those look and sound disgusting.
  1. Dequanacus's Avatar
    Quote Originally Posted by boyzma View Post
    Those look and sound disgusting.
    Just like the people they are marketed to.
  1. exochaft's Avatar
    Quote Originally Posted by JSoup View Post
    I'm reminded of Neopets Inc. collaborating with Limited Too 20 years ago. Not because it was likely that any five year old interested in buying a disturbingly small children's bikini (just mull those words over for a moment....) would also be interested in stickers of a smiling tiger, but because they literally couldn't find any other company that would work with them.
    I think in this case, it's Blizz trying to get younger people to recognize that WoW is still a thing... i.e. brand recognition in hopes of getting more people interested in their products. And the main demographic for these food/drink products is younger people. It's not like these food/drink companies even need Blizz to help draw in more customers, it's the other way around. Lends more credence to the idea that the WoW player base is actually older on average than Blizz would like it to be; and I don't blame them, I highly doubt Blizz is getting fresh blood of any appreciable amount into the game as the vast majority of TWW's player increase is likely due to returning players.
  1. Hellfrog's Avatar
    By eating this you can become Blizzard's Kayla Brown.
  1. Doffen's Avatar
    Where did they find Darktusk Boar??

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