Adoration Abounds - Love is in the Air Has Begun

Love is in the Air 2025
Love is in the Air has returned, running from February 3rd through the 17th. This event is based around Valentine's Day, giving players a chance to give and receive gifts throughout Azeroth.



New in 2025






Heart-Shaped Box - 2023 Event Update
Originally Posted by Blizzard (Blue Tracker / Official Forums)
The Love is in the Air world event is right around the corner, and we’re sharing the love this holiday season.

We’ve heard your feedback on the frustrations with X-45 Heartbreaker’s low drop rate and feeling the pressure of having to farm the mount by cycling through as many alts as possible every day. From now on, the first Heart-Shaped Box you receive each day across your Battle.net account will have a greatly increased chance to contain the X-45 Heartbreaker mount.

Any subsequent Heart-Shaped Boxes you earn on your characters after the first each day will drop the mount at the previous, original rate.

Love is in the Air begins on February 6 at 10:00 a.m. PST in all regions. So spritz on your favorite perfume and head to the Shadowfang Keep event dungeon to defeat Apothecary Hummel for your chance at the fantastic flying fuschia fuselage you’ve fancied far too fervently for what seems like forever.

Good luck adventurers!


The Event Boss: Apothecary Hummel
You can queue through the dungeon finder to kill Apothecary Hummel, who drops a Heart-Shaped Box for the first kill of the day. This item can contain:


Apothecary Hummel also drops a random neck piece from the following list:


Rewards
Love is in the Air rewards can be purchased from Lythianne Morningspear in Durotar and Kiera Torres in Elwynn Forest, in exchange for Love Tokens.


Mounts



Toys



Pets




Transmog and Love is in the Air Set



Heirlooms


Miscellaneous


Achievements
The following achievements are able to be earned during the event. Everything under the Fool For Love achievement has to be completed as part of the meta for What a Long, Strange Trip It's Been, which awards Reins of the Violet Proto-Drake when completed.

NameReward
Fool For LoveComplete the Love is in the Air achievements listed below.
Title Reward: <Name> the Love Fool
Be Mine!Eat the eight "Bag of Candies" heart candies listed below.
Dangerous LoveAssist the Steamwheedle Cartel in stopping the sinister Crown Chemical Co. plot.
Fistful of LoveUse a Handful of Rose Petals on each of the race/class combinations listed below.
I Pitied The FoolPity the Love Fool in the locations specified below.
Lonely?Enjoy a Buttermilk Delight with someone in Dalaran at a Romantic Picnic during the Love is in the Air celebration.
My Love is Like a Red, Red RoseObtain a Bouquet of Red or Ebon Roses during the Love is in the Air celebration.
Shafted!Shoot 10 players with the Silver Shafted Arrow.
Sweet ToothSample the Love is in the Air candies listed below.
The Rocket's Pink GlareShoot off 10 Lovely Fireworks in 20 seconds or less.

NameReward
They Really Love Me!Have 50 Love Rays active on you simultaneously.
Beacon of LoveHave 25 Love Rays active on you simultaneously.
Love MagnetHave 10 Love Rays active on you simultaneously.
It Might Just Save Your LifeUnleash the power of love contained within a holiday necklace.
Love Language ExpertDeliver all of the following gifts to Lovely Guests at the Steam Pools Resort.
Lovely Luck Is On Your SideOpen a Lovely Dress Box and receive a Lovely Black Dress.
Perma-PeddleObtain a permanent Peddlefeet pet by procuring a Truesilver Shafted Arrow.
Support Your Local ArtisansDonate a total of 50,000 gold to the Artisan's Consortium in support of the Gala of Gifts.
Tough LoveDefeat the trio of Crown Chemical Co. apothecaries in Shadowfang Keep.
This article was originally published in forum thread: Love is in the Air 2025 started by Lumy View original post
Comments 19 Comments
  1. Nerph-'s Avatar
    Lol, they made the new mount a drop from the box too? Will sure be fun to do multiple runs a day and never get that too.
  1. Relapses's Avatar
    They missed a sick opportunity to reference Nirvana in the flavor text for the Heart-shaped Box.
  1. MrLachyG's Avatar
    Quote Originally Posted by Nerph- View Post
    Lol, they made the new mount a drop from the box too? Will sure be fun to do multiple runs a day and never get that too.
    well if the comments on wowhead are anything to go by it has a much higher drop rate than the X-45. Lots of people reporting getting it day 1.

    edit: just ran the dungeon, I got it and so did one other member of the party. the other 3 didn't respond to my question. I am assuming it is a 100% drop, whether that is intended or not I don't know but I would run the dungeon asap just in case it isn't and they change it later
  1. Nerph-'s Avatar
    Quote Originally Posted by MrLachyG View Post
    well if the comments on wowhead are anything to go by it has a much higher drop rate than the X-45. Lots of people reporting getting it day 1.

    edit: just ran the dungeon, I got it and so did one other member of the party. the other 3 didn't respond to my question. I am assuming it is a 100% drop, whether that is intended or not I don't know but I would run the dungeon asap just in case it isn't and they change it later
    Ah, well that's nice to hear frankly. The X-45 is too damn rare.
  1. SinR's Avatar
    I can't wait to run this every day until my eyes bleed for a 1% chance at the rocket.
  1. Zoura's Avatar
    Quote Originally Posted by SinR View Post
    I can't wait to run this every day until my eyes bleed for a 1% chance at the rocket.
    Didnt you read the post? I do wonder if some of you do before you write
  1. MrLachyG's Avatar
    Quote Originally Posted by Zoura View Post
    Didnt you read the post? I do wonder if some of you do before you write
    To be fair, it doesn’t say a percentage. Just says “greatly increased”… but the original % chance was lower than 1%. So it could be 1%
  1. SinR's Avatar
    Quote Originally Posted by Zoura View Post
    Didnt you read the post? I do wonder if some of you do before you write
    Players: The drop rate is terrible on Love Rocket!

    Blizzard: We agree, we're going to TRIPLE the drop rate!!

    Players: YAY! HELL YEAH!!!!

    Meanwhile, you triple 0.33% drop chance... yeah.
  1. exochaft's Avatar
    Quote Originally Posted by MrLachyG View Post
    To be fair, it doesn’t say a percentage. Just says “greatly increased”… but the original % chance was lower than 1%. So it could be 1%
    Which is why I wish they'd just publically announce drop rates, especially for the really rare stuff. It's hard to notice that a drop is bugged/broken to where it's not dropping at the intended rate if said intended rate is super low and unknown... aside from the rare oocasion it drops too often. There have been cases in the past where stuff with intentionally really low drop rates were dropping at even lower rates or not all all, but due to the nature of low drop rates they don't always get caught quickly (or maybe even at all).

    It's akin to trinkets: there was a time when Blizz put exact proc chances on trinkets, but now everything is usually vague (such as saying proc rate is "very high" or "low" with no quanitfiers as to what that means). Sure, you could use math sometimes to figure out the probably proc chance based upon cooldowns, but not all trinkets have cooldowns that can be reverse engineered for a proc chance. Just a classic case of Blizz just doesn't want people knowing the numbers either because they don't want people knowing them or they think people are too dumb or would be overwhelmed by knowing exactly what they're getting... or both.
  1. Yrelen's Avatar
    Can someone give me the REAL NUMBERS for the two mounts? like this:

    First run: 1%
    Subsequent runs: 0,01%
  1. Eapoe's Avatar
    Quote Originally Posted by SinR View Post
    Players: The drop rate is terrible on Love Rocket!

    Blizzard: We agree, we're going to TRIPLE the drop rate!!

    Players: YAY! HELL YEAH!!!!

    Meanwhile, you triple 0.33% drop chance... yeah.
    To be fair, not everyone can be blessed with a Big Love Rocket. A big love rocket is something everyone could enjoy, however it is not a common thing. Only some people will ever have one.
    That’s alright though, as there’s nothing wrong with the average mounts that everyone else can use if they don’t have a big love rocket.
  1. MrLachyG's Avatar
    Quote Originally Posted by Yrelen View Post
    Can someone give me the REAL NUMBERS for the two mounts? like this:

    First run: 1%
    Subsequent runs: 0,01%
    The new one I think is 100%. I’ve seen lots of people say they’ve gotten it, 2/5 of the group I was in got it (other 3 didn’t answer) so if it’s not 100% then it’s damn high
  1. Yrelen's Avatar
    Quote Originally Posted by MrLachyG View Post
    The new one I think is 100%. I’ve seen lots of people say they’ve gotten it, 2/5 of the group I was in got it (the other 3 didn’t answer) so if it’s not 100% then it’s damn high
    2 days: 24-24 runs -> Overall I got 0 mount.
  1. MrLachyG's Avatar
    Quote Originally Posted by Yrelen View Post
    2 days: 24-24 runs -> Overall I got 0 mount.
    ok so the Love Witch's Sweeper isn't 100% but it must be pretty high. You've been unlucky
  1. kranur's Avatar
    Quote Originally Posted by MrLachyG View Post
    The new one I think is 100%. I’ve seen lots of people say they’ve gotten it, 2/5 of the group I was in got it (other 3 didn’t answer) so if it’s not 100% then it’s damn high
    It's not. I gpt nothing but tokens.
  1. Shadowferal's Avatar
    Sounds more like "frustration is in the air" which is, well...
  1. Alanar's Avatar
    "The right direction of the blood elves style" but now in purple lol.

    Said some on.. my god, its should be clear its a literal copy of the valantine items. So glad some people arent part of the dev team.
  1. Just Passing through's Avatar
    Quote Originally Posted by MrLachyG View Post
    ok so the Love Witch's Sweeper isn't 100% but it must be pretty high. You've been unlucky
    Anecdotal evidence - dropped on my first kill on the first day of the event.
  1. Eapoe's Avatar
    Still haven’t gotten it. Not really upset about it. More interested in the love rocket.

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