Zillow for Warcraft - Azeroth Interiors
It looks like the Zillow for Warcraft site is live! You can claim the Naturally Elegant Doormat by linking your Battle.Net account.
Originally Posted by Blizzard
(Blue Tracker / Official Forums)
Welcome to the Neighborhood!
Whether you’re looking for a tropical retreat where you can sip Kaja’Cola under the sun, or an idyllic spot where the neighbors are quiet as the grave, Zillow for Warcraft has what you need.
Top agents on Zillow Bek’tar and Hazyl are on the job, ready to guide you toward listings you won’t want to miss.
Visit Zillow.com/Warcraft and see the first homes brought to life. Tour featured listings, meet Zillow partner agents Hazyl and Bek’tar, and more!
While you’re checking out the showcase listings, don’t forget to claim the Naturally Elegant Doormat Housing decor item* to place in your own little slice of Azeroth. Once claimed for your account, you’ll unlock the ability to purchase additional copies in-game from the vendors Tuuran and Gabbi near the Trading Posts in Stormwind and Orgrimmar.
In Azeroth, there’s a place for every hero to call home. You don’t have to wait for “someday” to arrive to find yours, with Zillow for Warcraft, your someday starts today!
* *Not available in World of Warcraft Classic® games. Requires World of Warcraft® Subscription or Game Time. Use and placement of decor items is limited to the Housing feature, which requires access to World of Warcraft®: Midnight. Available through September 30, 2026. Limited to one Naturally Elegant Doormat decor item redemption per Battle.net account.
Jokes aside, it really does seem like Blizzard's marketing department has this housing stuff in overdrive. I imagine the current pitches go a little something like this:
Literally any company -- "Hey Blizzard, would you like to cross promote our brand with hou--"
Blizzard interrupts immediately and says "Yes," then hands them a comically large sack of money with a green dollar sign on it.
Jokes aside, it really does seem like Blizzard's marketing department has this housing stuff in overdrive. I imagine the current pitches go a little something like this:
Literally any company -- "Hey Blizzard, would you like to cross promote our brand with hou--"
Blizzard interrupts immediately and says "Yes," then hands them a comically large sack of money with a green dollar sign on it.
Waiting for the WoW x BetterHelp crossover, or maybe crypto or gambling crossovers. The promotional projects that are currently being done truly do give off the vibes of Blizz just taking any deal that comes across their desks. The demographics for these crossovers just don't make sense otherwise. Maybe they just swallowed the Pintrest demographic statistics at face value, doing a "bigger number = better!" when viewing how many people use the site while ignoring that the interests of the vast majority of Pintrest users do not likely align with an MMO gamer at all. Maybe they're hoping that the Zillow and Pintrest crowd will think WoW is a casual mobile game for housing design or some Animal Crossing game?
Heck, there's an idea: make a mobile companion app to WoW that's purely about housing but can be played by people without needing to sub to WoW. Turn the housing areas into an Animal Crossing or Stardew Valley ripoff that can be played mobile or in WoW, maybe some exclusives that can be used on both platforms that can only be unlocked from either platform. Throw in some standard MTX fare, and suddenly Blizz is raking in cash. Makes more sense to advertise a product people would potentially want than trying to advertise WoW to a crowd least likely to even have a passing interest in WoW.
You connect your account, they yoink your personal data, place a cookie on your machine and Bob's your uncle.
This is Zuck's metaverse thing in practice without stupid fucking avatars.
Connecting everything. Surveilling everything.
Get some prime products into your eyeballs except you're actually the product.
But here boy, have a virtual pixel rug.
I know a guy who used to work with whatever contracted company Zillow used to calculate their analytics and linked him to this promotion. He was saying the one major failing of Zillow is it's not great for predicting outside of assumed income. Like it could look at a run down neighbor hood, make the logical assumption that most people living there are either lower income or seniors on fixed incomes and then extrapolate data from there. IE: Do they have kids, do said kids still live there, where and how far did they move if not, etc., giving them an idea of the reasonable range of rising or lowering costs outside of naked market demand. But all that's kinda of floundered since COVID, since everything has been a mess...pretty much everywhere. His thinking is what Zillow is getting out of this WoW deal is a roundabout way to get the new form of the old information they used to collect easily pre-COVID. WoW account data shows a player who is in their late 20s and is logged into WoW 12 hours a day, Zillow has an idea of the kind of person living there without actually hunting down financials.
Got me wondering the same, I assume it's some (massive?) American estate agent or something?
Never heard of it at least.
Edit: quick Google search told me it's an American thing, so I guess I won't be the only European wondering what it is.
Yeah, same^^ it made me wondering, because why are they doing a collab with WoW. Housing and real estate sure, but I didnt get it. But then again everything works these days I guess.
- - - Updated - - -
Originally Posted by Relapses
I love when the multinational corporation that has a stranglehold on the housing market joins forces with the multinational corporation that has a stranglehold on MMOs! Glad to see Blizzard is single handedly keeping the Libertarian wet dream of owning nothing and being happy alive.
So I'm gone from WoW for a few years and.. this is WoW in 2026?
What the hell happened.
Why are you acting like player housing in an MMO is some absurd thing? It is in many other MMOs, and something that they were going to release in Vanilla.
So I'm gone from WoW for a few years and.. this is WoW in 2026?
What the hell happened.
20+ years of evolution for a game.
if you do not like. there are also some classic version of the game....
so you can play that if you think its changed to much. they are up to classic cata and MoP is incomming i think...so pick your posion.
- - - Updated - - -
Originally Posted by Puupi
You do know that Blizzard is a US company?
think (not sure) it has more to do with the fact that US protects its privacy less then EU countries.
Like social media sharing your stuff in america. So why give a company that info if you know they do not handel it well.
oh no! raiding is no longer fun bcs there is something else irrelevant that can be completely ignored! /s
jokes aside, no matter how stupid this is (and its very stupid imo) why on earth should we give a damn... to me its like when they added twitter intergration, im sure there are some weirdos who will like it, and makes no difference to me, so let the weirdos be happy
Jesus Christ...
What the fuck am i even watching?
Also... why is this random youtuber with only 9 videos promoted by them and already having interviews with devs?
Not fun when you're forced to pay Zillow 35$ to apply for an apartment.
How does that work, you pay for every interview a fee and they can say no fuck off and you expected to keep trying and paying? Like some real world gacha on renting but even without some pity system?
How does that work, you pay for every interview a fee and they can say no fuck off and you expected to keep trying and paying? Like some real world gacha on renting but even without some pity system?
You pay 35 a month as long as you keep applying for apartments that use their screening service which is most of the local landlords.
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