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WoW Down to 9.6 Million Subscribers
Activision Blizzard's press release states that World of Warcraft is down to 9.6 million subscribers as of December 31, 2012. This is lower than the amount of subscribers from the "over 10 million" announced for Q3 2012. A few other interesting points:

  • Mists of Pandaria was the #3 best-selling PC game at retail.
  • Diablo III was the #1 best-selling PC game at retail, breaking PC-game sales records with more than 12 million copies sold worldwide through December 31, 2012.
This article was originally published in forum thread: WoW Down to 9.6 Million Subscribers started by chaud View original post
Comments 954 Comments
  1. mmocced9c7d33d's Avatar
    New skins on player races will change things.
  1. lyxx's Avatar
    Interesting if game with fresh new expansion still loose players, I wonder what we can expect when Q1 2013 conference call arrive..
  1. Blazzez's Avatar
    I bet it are rogues who are quiting :P
  1. Poppasan's Avatar
    It's a pretty huge number but honestly I don't think spending time over WoW forums complaining about how it's going to keep losing subscribers until it dies. I mean, if you don't like it why do you waste your time on it? Is WoW's ''Golden age'' over? Yep, definitely, does that make it ''worse''? Not in the slightest. People still enjoy it and as long as this is true it does not truly matter for us how many subscribers WoW loses.
  1. Ragu4's Avatar
    Well I play rift and mobas now, so let's hope for something!
  1. manniefaces's Avatar
    I love how people post as if only having 9.6 million subs is a bad thing.

    ---------- Post added 2013-02-08 at 07:33 PM ----------

    Quote Originally Posted by lyxx View Post
    Interesting if game with fresh new expansion still loose players, I wonder what we can expect when Q1 2013 conference call arrive..
    The same unsub, resub cycle we see through the life of every WoW Xpac.
  1. zombiekitty's Avatar
    Keep in mind also many people will unsub once the year long contract is over. I am still subbed until the 15th of this month (haven't played in well over 6-8 months) and plan to cancel once I am able. Diablo 3 left a bad taste in my mouth for anything Blizzard related. I really doubt anything Blizzard is going to do with WoW will bring me back. Everything they do now feels like more of the same.
  1. Jtbrig7390's Avatar
    Quote Originally Posted by manniefaces View Post
    The same unsub, resub cycle we see through the life of every WoW Xpac.
    So I take it you ignored the fact in cata there was no sub gain and it keep going downhill the whole time it was out and in MOP now at the start of it there is a sub lost.

    in TBC/WOTLK there was always a sub gain in CATA there was no sub gain and in MOP so far the only sub gain that they got was with the release then soon after a 400k drop.


    If subs are dropping now there going to keep dropping just due to the simple fact the start of the xpac had a decent amount of content and still couldn't stop the sub bleeding.

    Not saying wow is dieing but it is starting to lose subs and it will get to a point where the sub numbers will sit at a base level for awhile.

    I think when the bleeding stops subs will be around 7mil.

    "also to add I personally feel that people may be getting tired of the P2p setup' With games like GW2/TSW being B2p and many other F2p MMO's coming out or already out its just taking over slowy

    Next F2p coming out is Marvel Hero's "MMOARPG" and Neverwinter "D&D style MMORPG*

    Along with many others.
  1. MangoSpirit's Avatar
    Quote Originally Posted by scvd View Post
    China will never quit, being the majority of WoW player base will always make it look popular. What do you expect from no sub & free expansions.
    Blizzard cant spam " 10 million subscribers!"and include China if China doesnt pay a subscription. They dont count in that # last time i checked. Feel free to link some blue otherwise though.
  1. Jtbrig7390's Avatar
    Quote Originally Posted by bitterbrew View Post
    Blizzard cant spam " 10 million subscribers!"and include China if China doesnt pay a subscription. They dont count in that # last time i checked. Feel free to link some blue otherwise though.
    china pays by the min/hr and yes they do count in the sub count because they are a sub there system is just a lot different then everyone else's.

    A paying account is a subbed account china pays by the min or hr.

    this has already been proven and said time and time again.
  1. Aquamonkey's Avatar
    Quote Originally Posted by bitterbrew View Post
    Blizzard cant spam " 10 million subscribers!"and include China if China doesnt pay a subscription. They dont count in that # last time i checked. Feel free to link some blue otherwise though.

    As you can clearly see, they count WoW East in their total. Unless somehow after they stopped releasing the subdivision, WoW West doubled instantly.
  1. mmoc58912c4cac's Avatar
    I love how no one in here is saying "wow is dead" - and yet there are so many saying "Too all you "Wow is dead" sayers:" posts
  1. mmoca75e6d026c's Avatar
    Quote Originally Posted by lewisderp View Post
    I love how no one in here is saying "wow is dead" - and yet there are so many saying "Too all you "Wow is dead" sayers:" posts
    WoW is DEAD!!! - yw. lets think about it though, if it was actually 'dead' that would mean an mmo with say 500k subs would have died roughly 19 times compared to wow its good to see D3 doing well but the subs are realisticly getting a bit jumpy with each quarter but its and improvement to cata's numbers, so maybe it will begin to grow again
  1. Jtbrig7390's Avatar
    Quote Originally Posted by Thenamedosentfi View Post
    WoW is DEAD!!! - yw. lets think about it though, if it was actually 'dead' that would mean an mmo with say 500k subs would have died roughly 19 times compared to wow its good to see D3 doing well but the subs are realisticly getting a bit jumpy with each quarter but its and improvement to cata's numbers, so maybe it will begin to grow again
    Its not a improvement to cata's numbers.

    Because at the start of cata there was 12.5mil subs.

    Even MOP first Quarter and Cata First Quarter sub drop is nearly the same maybe MOP's is slightly less "can't remember cata's number right off hand"

    But like what was said at the start of cata also plays to MOP.

    If subs are dropping in Q1 for MOP there will be sub lose or barely any gain for the rest of MOP.
  1. Osmeric's Avatar
    Quote Originally Posted by Jtbrig7390 View Post
    IEven MOP first Quarter and Cata First Quarter sub drop is nearly the same maybe MOP's is slightly less "can't remember cata's number right off hand"
    Except Cata didn't release in all markets at the same time.

    In Q1 2011, Cata lost net 600K.

    But then in Q3 2011, Cata released in China, and China had a net loss around 500K (out of the 800K loss that quarter).

    So the post release loss for Cata should be more like 1.1M, not 600K.
  1. Hakto's Avatar
    Quote Originally Posted by Duster505 View Post
    Send the nubs to LFR is not quite working ye.... Sadly BLizz has locked so many players out of normal raids based on difficulty thats its total disgrace. And their answer....? NERF the content AFTER 5.2....

    Less than 3% of the playerbase have finished NORMAL mode raid content. Thats how badly the game is overtuned and pointless atm.
    Now show me what % of the raiding playerbase has completed normal content.

    Not every player raids or even wishes to.

    http://www.worldoflogs.com/zones/Ter...g/Sha_of_Fear/

    22% success rate on 10 man - 24% success rate on 25.

    http://www.worldoflogs.com/zones/Hea...Shek'zeer/

    20% success rate on 10 - 30% on 25.

    http://www.worldoflogs.com/zones/Mog...f_the_Emperor/

    44% success on 10 - 40% on 25, I'm going to suggest a lot more than 3% of the people raiding have completed normal content.

    Less than 1% of the player base ever saw naxx 40 as current content, just for a little bit of perspective for you.
  1. Aquamonkey's Avatar
    Quote Originally Posted by Hakto View Post
    Now show me what % of the raiding playerbase has completed normal content.

    Not every player raids or even wishes to.

    http://www.worldoflogs.com/zones/Ter...g/Sha_of_Fear/

    22% success rate on 10 man - 24% success rate on 25.

    http://www.worldoflogs.com/zones/Hea...Shek'zeer/

    20% success rate on 10 - 30% on 25.

    http://www.worldoflogs.com/zones/Mog...f_the_Emperor/

    44% success on 10 - 40% on 25, I'm going to suggest a lot more than 3% of the people raiding have completed normal content.

    Less than 1% of the player base ever saw naxx 40 as current content, just for a little bit of perspective for you.
    You can't compare the kill/wipe of raid bosses with the percent of TOTAL PLAYERS to even step into raids.
  1. theturn's Avatar
    Quote Originally Posted by Hakto View Post
    Now show me what % of the raiding playerbase has completed normal content.

    Not every player raids or even wishes to.

    http://www.worldoflogs.com/zones/Ter...g/Sha_of_Fear/

    22% success rate on 10 man - 24% success rate on 25.

    http://www.worldoflogs.com/zones/Hea...Shek'zeer/

    20% success rate on 10 - 30% on 25.

    http://www.worldoflogs.com/zones/Mog...f_the_Emperor/

    44% success on 10 - 40% on 25, I'm going to suggest a lot more than 3% of the people raiding have completed normal content.

    Less than 1% of the player base ever saw naxx 40 as current content, just for a little bit of perspective for you.
    Ok first off those numbers are useless. Thats not a success rate of guilds its a wipe vs kill rate. So 40% basically just means that people are wiping 2-3 times per time they kill it. Though again really people wipe more at the beginning so that number is going to trend higher the longer its out.

    But you aren't wrong. according to http://www.wowprogress.com/ it looks like 29% of guilds have cleared all normal modes and about 1% Heroic clear. Which sounds about where it should be.
  1. Crispin's Avatar
    Quote Originally Posted by Farora View Post
    500k is huge, especially considering the 10 million number is hugely inflated. The 500k loss has to be in Europe/US, so a big deal.
    Yes, here comes the doomsayers.

    WoW is not dying now, next year or the year after that.
  1. Flower Milk's Avatar
    http://mmodata.net/

    Depending on where the sub loss came from, it could be a huge loss. That chart is out of date, but I'm betting there are less subs in the West simply because there is less of a population overall. If the West population (estimated) dipped down to around 3-4 million in 2012, then losing 500k players could be considered a huge loss, that would be roughly 15% of the population. This is no surprise to me considering the state that some servers are currently in in WoW.

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