WoW Down to 8.3 Million Subscribers
Activision Blizzard's press release states that World of Warcraft is down to 8.3 million subscribers. This is a loss of 1.3 million, down from 9.6 million last quarter. Most of the loss came from the East once again.

  • Blizzard expects to have less subscribers at the end of the year than they do today.
  • Most of the decline in subscribers came from China.
  • There has been less engagement by casual players.
  • Blizzard is going to work on improving the experience for returning players.
  • Blizzard All Stars and Titan will not be released in 2013 according to the slide below.
  • Heart of the Swarm was the #1 PC game of the quarter, selling 1.1 million copies in two days.
  • There has been increased competition with F2P games in Asia.
  • Players consume content faster and subscribe and unsubscribe as new content is added.

This article was originally published in forum thread: WoW Down to 8.3 Million Subscribers started by chaud View original post
Comments 904 Comments
  1. Tomana's Avatar
    Quote Originally Posted by tenzing21 View Post
    Since every metric out there shows Wow with 800k - 1M or so subs, and we know they haven't sold 8 million Mops, I'm gonna call shenanigans on this one. 330 or so NA servers, 250-3000 90's per, out there, the math simply doesn't add up.
    "90% of all statistics are made up on the spot" (c)
  1. MonsieuRoberts's Avatar
    Quote Originally Posted by Snorri View Post
    I don't care. I'm still enjoying this game and expansion and will continue to play and enjoy for a long time.
    Exactly. A drop in asian players leaves my gameplay experience 100% unaffected.
  1. Sanguinerd's Avatar
    Quote Originally Posted by FixDestruNow View Post
    If Blizzard don´t even care about the game anymore why should the players?
    They don't care based on... what exactly?

    Oh... that right, you're just talkin smack.
  1. ringpriest's Avatar
    Quote Originally Posted by Tomana View Post
    You need a stat class, fast
    His point was that forums are representative. It's a rule of thumb that for every one customer who complains there are another 10 that feel the same way aren't complaining (yet). Are there better ways to get info on what players want? Probably, but as a previous poster on this thread (or maybe it was the other sub thread?) pointed out: Blizzard likes to get all smug about "knowing" what players want, but they do basically no research. Most companies with billion-dollar revenue streams would be horrified at the degree of ignorance and assumption that Blizzard has towards its customers.
  1. mmoce01e91b901's Avatar
    Quote Originally Posted by MonsieuRoberts View Post
    Exactly. A drop in asian players leaves my gameplay experience 100% unaffected.

    If 100 persons from China quits and 99 from EU and 99 from NA it´s still mostly losses from China. Doesn´t say all 298 persons are from China? So yes it will probably affect you some, even if you deny it.
  1. Osmeric's Avatar
    Quote Originally Posted by ringpriest View Post
    His point was that forums are representative.
    That's an assumption, and not a good one.
  1. mmoc1615415e70's Avatar
    For those saying they don't care. Small wake up call: this is an MMORPG. And even worse than that, the player base is strewn across too many servers, which dictates that the experience you may have is not the same as someone saying 'all is well, game is fine.'

    There is a mess prevalent to the game experience overall. Things need to change. Please observe bigger picture, because now Blizzard are very much doing this.

    Expect massive changes. Plan B if you will. Blizz will have envisaged this but they have to deliver this plan without catering to hysteria and fear mongering. Some will smile.
  1. Cows For Life's Avatar
    Quote Originally Posted by MonsieuRoberts View Post
    Exactly. A drop in asian players leaves my gameplay experience 100% unaffected.
    Have you noticed the long list of dead servers in the EU and US? Korea and Taiwan aren't the only places losing players.
  1. otarma's Avatar
    Chinese gamers are less fun oriented, more prestige oriented. Even though something is fun indeed, once it did not provide solid gears, it means nothing to those players.

    F2P games can provide them with easier triumph. Less than 100 dollars and you can be superior, it more exciting than raiding and dying every day.
  1. mmoc1615415e70's Avatar
    Quote Originally Posted by MonsieuRoberts View Post
    Exactly. A drop in asian players leaves my gameplay experience 100% unaffected.
    That's really naive. Think laterally. The whole drop in numbers warrants a shift in cerebral activity. Please be capable. Would serve you well later. Note: mostly, the Chinese servers are not only the ones that are seeing Desert Town.
  1. Cathryn's Avatar
    Quote Originally Posted by tenzing21 View Post
    Since every metric out there shows Wow with 800k - 1M or so subs, and we know they haven't sold 8 million Mops, I'm gonna call shenanigans on this one. 330 or so NA servers, 250-3000 90's per, out there, the math simply doesn't add up.
    While what you say could be true, sales of MoP are not equal to subscriptions. You could have plenty of people who still only have up to WoTLK (battle chest) who are still subscribed, but never bought Cata or MoP. There could be a ton of people who still pay a subscription fee who have completely forgotten about it and continue to pay (like gym memberships for a lot of people), etc. I'm not saying that it would be MILLIONS of people who would fall into these categories, but there have got to be at least a few people who are in either boat.
  1. Axxon's Avatar
    Quote Originally Posted by crakerjack View Post
    jeez, don't take your anger out on me... I'm sorry your game isn't as good as you like to believe it is... just because you're mad doesn't mean you have to show hostility towards me.
    Why are you even on these forums? If you don't like WoW, why are you on a WoW forum, on a WoW website?
  1. mmoc1615415e70's Avatar
    Quote Originally Posted by Axxon View Post
    Why are you even on these forums? If you don't like WoW, why are you on a WoW forum, on a WoW website?
    This is a very childish statement. Maybe he has 200 days ./played? He liked the game better before and Blizz made the game much worse and he wants to discuss. Are you saying he can't discuss the game? I don't get this argument.
  1. ringpriest's Avatar
    Quote Originally Posted by Osmeric View Post
    That's an assumption, and not a good one.
    The forums and some buggy census tools are all we have, because Blizzard holds onto player demographic data tighter than a miser holding onto his last coin.
  1. Oldbugga's Avatar
    Could someone clarify if WoW's hayday with the 12.x mil subs was before the game was released in China? I can't remember. Anyway 8.5 mil which includes China means that the drop is even more significant if that is the case.
  1. Torched's Avatar
    Quote Originally Posted by Axxon View Post
    Why are you even on these forums? If you don't like WoW, why are you on a WoW forum, on a WoW website?
    Have you actually looked at these forums? I guess not since you have obviously never noticed that the site has many sub forums like, Video games and Computers etc.
    These forums are not for WoW players only.
  1. Paladin885's Avatar
    I am personally getting tired of the level grind.

    Not going to lie, but grinding 90 levels is a bitch and its as much of a turn-off as doing dailies or LFR is now and I hate it for new comers because there is no other MMO out there with 90 fucking levels to grind and with as much BoA's out there today you can bet its not very inviting knowing the guy next to you is getting x3 the xp and x4 the damage.
  1. mmocf0a8756358's Avatar
    didnt they make pandaria to try and get there lost chinese players back tbh the less chinese people on wow the better means less god damn goldsellers, so wow has lost about 700k-1 million people cos last time it was 9.3 million it had
  1. wowsucks's Avatar
    Quote Originally Posted by Osmeric View Post
    That's an assumption, and not a good one.
    An assumption that forums are not representative is just as bad, if not worse
  1. thelordpsy's Avatar
    Quote Originally Posted by Oldbugga View Post
    Could someone clarify if WoW's hayday with the 12.x mil subs was before the game was released in China? I can't remember. Anyway 8.5 mil which includes China means that the drop is even more significant if that is the case.
    Ahahaha, no. WoW has only ever been just over 5m in the west. http://users.telenet.be/mmodata/Charts/Subs-1.png

    8.3m subs puts them at JUST over double the peak of the next most popular MMO.

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