


Blizzard Q1 2015 Earnings Call - Developer Interview
Ion Hazzikostas talked to GamesBeat about the recently announced loss of 2.9 million subscribers, Patch 6.2, and Warlords of Draenor.
Subscriber Numbers
- The team was excited to see the number of subscribers increase with Warlords release, confirming they had selected the right idea and setting for the expansion.
- Their goal is to make a fun and engaging experience and not chase subscriber numbers, as they are confident that the numbers will follow in the wake of that.
- WoW released at the right time and has been a very adaptable game, which has helped to sustain it over the years. Other MMOs provide inspiration on how to make the game better.
- The loss in subscribers is partially due to the cyclical nature of the game.
- Players don't play WoW year-round anymore, they just come back for new content and then go off to play other games. To some extent that is okay. The team doesn't want to prevent people from playing that way.
- There was a large spike in subscribers for Warlords so they knew there was going to be a "bit of a dip" after that.
- The WoW Token hasn't had a drastic impact on the number of subscribers.
Dungeons
- The new dungeons in Warlords were great, but there was no incentive to keep running them after the start of the expansion.
- Previous expansions had something like Valor Points to keep players coming back for more dungeons.
- It felt silly to run the same content over and over even as your character got stronger, which is why the dungeon rewards were removed, but they went too far in Warlords.
- Group dungeons are one of the greatest strengths in the MMO genre and it is a shame that there hasn't been more of a reason to do them recently.
New Content and Patch 6.2
- Patch 6.2 is one of the largest content patches ever released.
- Patch 6.2 adds Timewalking and Mythic dungeons, making group dungeon content relevant again.
- Patch 6.2 iterates on existing systems, polishes things, and adds some new content.
- Massive class overhauls aren't as likely to appear in content patches anymore, as returning players come back to find that their class has changed once again.
- The amount of content added in a patch is a balance between satisfying the hardcore players that go though content very quickly and the players that go at a slower pace.
- The team also has to make progress on future projects that are important while still working on upcoming content patches.
- Certain types of changes are reserved for expansions rather than patches to keep complexity in check.
Accessibility
- Accessibility is a core value of the game and has helped WoW grow and sustain itself.
- Classes are more complex now than they used to be back in the day. Destro Warlocks in Burning Crusade raids would literally keep up one debuff and press Shadowbolt really hard and fast to beat everyone else. The game hasn't been "dumbed down" from that.
- Changes have been made to trim excess and keep things focused, but there is still a very high skill cap.
- Both more casual raiders (Normal difficulty) and hardcore raiders (Mythic difficulty) can now see the entire story. This wasn't possible in older expansions like the Burning Crusade.
- Accessibility means allowing players that have been playing for a long time to continue to enjoy the game, even if it is at a different level of commitment as their life changes. Many players started out as students and are now professionals with families.
Raids
- More people are doing organized raiding than ever before thanks to some of the conveniences that have been added recently.
- It would be nice if Mythic could scale with the raid size, but the team isn't sure that level of tuning is possible.
- Making specific mechanics and encounters for Mythic difficulty is possible now because of the fixed raid size, but if the raid had to scale down to 10 players that would no longer be possible.
Social
- The social aspect of the game is very important to the overall experience.
- The convenience features added over the years have made the game slightly less social.
- Sitting in town for an hour trying to find a tank in trade chat to go and do a dungeon was inconvenient, but it allowed you to make stronger social bonds.
- The Group Finder is an attempt to try and create environments where you can still meet new people without spending an extremely long time forming groups.
Misc
- The group finder is getting lots of use for PvE and PvP content.
- Garrisons give players reason to log in for a short time when they wouldn't have had any reason to log beofre. It doesn't really take away from raiding, PvP, or other longer playtime activities.
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