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Blizzard Q1 2015 Earnings Call - Developer Interview
Ion Hazzikostas talked to GamesBeat about the recently announced loss of 2.9 million subscribers, Patch 6.2, and Warlords of Draenor.

Subscriber Numbers
  • The team was excited to see the number of subscribers increase with Warlords release, confirming they had selected the right idea and setting for the expansion.
  • Their goal is to make a fun and engaging experience and not chase subscriber numbers, as they are confident that the numbers will follow in the wake of that.
  • WoW released at the right time and has been a very adaptable game, which has helped to sustain it over the years. Other MMOs provide inspiration on how to make the game better.
  • The loss in subscribers is partially due to the cyclical nature of the game.
  • Players don't play WoW year-round anymore, they just come back for new content and then go off to play other games. To some extent that is okay. The team doesn't want to prevent people from playing that way.
  • There was a large spike in subscribers for Warlords so they knew there was going to be a "bit of a dip" after that.
  • The WoW Token hasn't had a drastic impact on the number of subscribers.

Dungeons
  • The new dungeons in Warlords were great, but there was no incentive to keep running them after the start of the expansion.
  • Previous expansions had something like Valor Points to keep players coming back for more dungeons.
  • It felt silly to run the same content over and over even as your character got stronger, which is why the dungeon rewards were removed, but they went too far in Warlords.
  • Group dungeons are one of the greatest strengths in the MMO genre and it is a shame that there hasn't been more of a reason to do them recently.

New Content and Patch 6.2
  • Patch 6.2 is one of the largest content patches ever released.
  • Patch 6.2 adds Timewalking and Mythic dungeons, making group dungeon content relevant again.
  • Patch 6.2 iterates on existing systems, polishes things, and adds some new content.
  • Massive class overhauls aren't as likely to appear in content patches anymore, as returning players come back to find that their class has changed once again.
  • The amount of content added in a patch is a balance between satisfying the hardcore players that go though content very quickly and the players that go at a slower pace.
  • The team also has to make progress on future projects that are important while still working on upcoming content patches.
  • Certain types of changes are reserved for expansions rather than patches to keep complexity in check.

Accessibility
  • Accessibility is a core value of the game and has helped WoW grow and sustain itself.
  • Classes are more complex now than they used to be back in the day. Destro Warlocks in Burning Crusade raids would literally keep up one debuff and press Shadowbolt really hard and fast to beat everyone else. The game hasn't been "dumbed down" from that.
  • Changes have been made to trim excess and keep things focused, but there is still a very high skill cap.
  • Both more casual raiders (Normal difficulty) and hardcore raiders (Mythic difficulty) can now see the entire story. This wasn't possible in older expansions like the Burning Crusade.
  • Accessibility means allowing players that have been playing for a long time to continue to enjoy the game, even if it is at a different level of commitment as their life changes. Many players started out as students and are now professionals with families.

Raids
  • More people are doing organized raiding than ever before thanks to some of the conveniences that have been added recently.
  • It would be nice if Mythic could scale with the raid size, but the team isn't sure that level of tuning is possible.
  • Making specific mechanics and encounters for Mythic difficulty is possible now because of the fixed raid size, but if the raid had to scale down to 10 players that would no longer be possible.

Social
  • The social aspect of the game is very important to the overall experience.
  • The convenience features added over the years have made the game slightly less social.
  • Sitting in town for an hour trying to find a tank in trade chat to go and do a dungeon was inconvenient, but it allowed you to make stronger social bonds.
  • The Group Finder is an attempt to try and create environments where you can still meet new people without spending an extremely long time forming groups.

Misc
  • The group finder is getting lots of use for PvE and PvP content.
  • Garrisons give players reason to log in for a short time when they wouldn't have had any reason to log beofre. It doesn't really take away from raiding, PvP, or other longer playtime activities.


Raid Testing Schedule - May 15 - 18
Originally Posted by Blizzard (Blue Tracker / Official Forums)
We are hoping to have PTR login/access issues resolved by tomorrow, and are adjusting our planned testing accordingly.

From tomorrow through Monday, we will continue our Hellfire Citadel raid testing, including both Heroic and Mythic raid testing. As is always the case with PTR raid testing, it is quite possible that there will be technical or gameplay issues that disrupt our plans. Thank you in advance for your patience and understanding.

Remember that Heroic difficulty scales for any group size between 10 and 30 players, so feel free to assemble and bring a group of any size within that range. Mythic difficulty requires a fixed 20 players. Our general plan is to test every encounter on Heroic difficulty first, and then test sections of the raid on Normal and Raid Finder, alongside targeted Mythic tests.

Each encounter should be available at approximately the listed times below on all PTR servers.

Thursday, May 14

CANCELED

Friday, May 15
  • Socrethar the Eternal - Heroic Hellfire Citadel - 11:30 PDT (14:30 EDT, 20:30 CEST)
  • Archimonde - Heroic Hellfire Citadel - 13:30 PDT (16:30 EDT, 22:30 CEST)

After Heroic raid testing concludes on Friday, we will open the Bastion of Shadows Raid Finder wing, including Iskar, Socrethar, and Tyrant Velhari, over the weekend.

Monday, May 18
  • Shadow-Lord Iskar - Mythic Hellfire Citadel - 13:30 PDT (16:30 EDT, 22:30 CEST)
  • Hellfire High Council - Mythic Hellfire Citadel - 15:00 PDT (18:00 EDT, 24:00 CEST)

As always, this testing schedule is very fluid and subject to the realities of a PTR environment. We might have to change the time of a testing session, change the boss being tested, or cancel a test entirely, due to bugs, server hardware issues, etc. Keep an eye on this forum for the latest information, and thank you in advance for testing and providing feedback.

PTR Account Issue
Originally Posted by Blizzard (Blue Tracker / Official Forums)
We are aware of an issue affecting multiple users' PTR accounts and are actively looking into a fix. We will do our best to keep you informed of any status updates, and will let you know if the raid testing schedule needs to be adjusted or pushed back. Thank you for you patience while we investigate into this matter.

Blue Tweets
Originally Posted by Blizzard Entertainment
Character / Items
On PTR says new glad mounts are account wide, I'm guessing this is a tooltip error?
Correct. They are not account wide. (holinka)

Garrisons
PTR: Is the mission awarding +50 follow ilvl reward ("Blizzard Convention") a 1 time only mission or can it be repeated?
Repeatable. (Muffinus)

What is the best garrison building? (Muffinus)

HeroesNexus - Hero Builds
Our friends over at HeroesNexus have added Hero Builds to the site! Create, find, and rank builds for your favorite heroes to help improve your gameplay or other the gameplay of other players.



OpenRaid - Transmog Competition With Michele Morrow
Our friends over at OpenRaid are having a transmog competition with Michele Morrow as a guest judge!

This article was originally published in forum thread: Dev Interview, Raid Testing Changes, Blue Tweets, Heroes Builds, Transmog Contest started by chaud View original post
Comments 265 Comments
  1. LordKain's Avatar
    I tell you, whenever I'm feeling down...I can always count on the Blizzhaters at mmo-champ to cheer me up. You people are too much...lol.

    If anyone needs me, I'll be on the kargath server flying around in my new runesaber mount.
  1. Toclafane's Avatar
    Quote Originally Posted by familiar View Post
    I wonder, does he believe half the nonsense he said in this interview?
    As someone who has had that PR job, I can tell you that it's possible but not likely. Companies tend to hype themselves up even to their employees, so some of it depends on which end of that conversation the interviewee was on. There are also some who really and truly believe that they're always right and everyone else is wrong.

    The most likely scenario, however, is that it's a spin. While the person doing the spinning might not buy it, they're pretty darn confident that they can state it in a fashion so that the customer base will buy it. Keep up customer confidence that there's nothing wrong with the game, and they'll keep spending money. If your customer believes something is wrong with the game, they'll stop playing.

    In short: The chances that a Blizzard employee will ever come out and publicly say, "Yeah, you guys are right. This game sucks as is," are slim to none. Yeah, it could happen, but it's highly unlikely.
  1. mmoce01e91b901's Avatar
    That interview made the game lose more subs next quarter!!! I´m one of them since I didn´t count last quarter.
  1. Jimmyw's Avatar
    I am honestly shocked at that interview.... they are completely oblivious to the state of the game.. its going down the shitter... "Garrisons give players reason to log in for a short time when they wouldn't have had any reason to log beofre. It doesn't really take away from raiding, PvP, or other longer playtime activities" - wow really??? REALLY??? im just so done. unsubbing and so shud everyone else, follow the 3 mill and punish blizz for just not even facing the problems......

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    Quote Originally Posted by LordKain View Post
    I tell you, whenever I'm feeling down...I can always count on the Blizzhaters at mmo-champ to cheer me up. You people are too much...lol.

    If anyone needs me, I'll be on the kargath server flying around in my new runesaber mount.
    are you trolling or do you actually believe that blizz is in the right here? that the state of WoW is good ? im really curious....
  1. thejm's Avatar
    I keep coming back to mmo-champion hopeful for wow's future and seeing plans for the game making it worth subbing again, but if they're very proud of WOD, then I guess I should move on...
  1. Rotted's Avatar
    The loss in subscribers is partially due to the cyclical nature of the game.
    I know a dozen people at least who have quit wow in the short term, 1 has said because of the above reason. All my other mates, including me left because the highlight of 6.1 was a glorified way to take a screen shot.

    At first, I was fine with no new content as the BRF was still reltively new, but you know what, it got two weeks into 6.1 and I clicked, Im literally doing the same couple of jobs a day, hoping for a epic, to make gold, to buy challenge mode boosts on all my alts (No I don't have a guild because Warcraft is the fucking worst game I've seen for people having drama in guild / clans / fleets), as well as running BRF. Then literally logging off.

    I might come back for 6.2 every few days when I check mmo I see a few things Id like, the time walker sounds amazing, then it said on holiday or bonus weekends, I could of swung for someone
  1. billielecter's Avatar
    Quote Originally Posted by Toclafane View Post
    As someone who has had that PR job, I can tell you that it's possible but not likely. Companies tend to hype themselves up even to their employees, so some of it depends on which end of that conversation the interviewee was on. There are also some who really and truly believe that they're always right and everyone else is wrong.

    The most likely scenario, however, is that it's a spin. While the person doing the spinning might not buy it, they're pretty darn confident that they can state it in a fashion so that the customer base will buy it. Keep up customer confidence that there's nothing wrong with the game, and they'll keep spending money. If your customer believes something is wrong with the game, they'll stop playing.

    In short: The chances that a Blizzard employee will ever come out and publicly say, "Yeah, you guys are right. This game sucks as is," are slim to none. Yeah, it could happen, but it's highly unlikely.
    Subs of Wow down to 4M by the end of 6.2, so much for this happy ending. Yeah, sure they have earned their money, that's definitely not a crime to be an asshole and screwing its own product. Now I see why a money-hungry company can never create a good game, because it just not on it.
  1. Honeyprime's Avatar
    This interview left me feeling they are totally clueless and it was just PR bullshit. I don't normally feel that way about one of their interviews so I am a little surprised at myself. I can usually see where they are coming from on most things when they do an interview, but this time.......wow. To me it was mostly horseshit.

    I can see how they expected sub loss. Hell, I did too. But sub loss of this magnitude so soon after an xpac release? I've never seen such a thing in my 10.5 years of playing WoW. And his response to it was just........clueless.

    6.2? Largest content patch? ROFLMAO!!! Garrisons keep people logging in once a day? Sure, but as someone who got very burnt out on raiding in Vanilla and TBC and no longer raids I want more to do than Garrisonville when I log in.

    Meh, maybe the game is changing in a direction that's just not for me anymore. /sadface
  1. MaximusPM's Avatar
    I like dungeons, but I dont want to be doing the same one over and over. So why, instead of making the same "old" dungeons relevant again, why not make new ones?

    Mythic dungeons is a really cool concept, but I don't think it will be relevant to our main characters for too long. Maybe for gearing up alts. But I would love to experience some new dungeons. Raids are the "end game", but sometimes beeing able to do shorter contents in smaller groups is also interesting.

    Timewalking will give us some dungeon variety, will likely add some new challenges and bring some nostalgia to players, but how long will it be interesting?

    I know, making some entirely new dungeons must be some work, and eventually, the new dungeons are gonna become obsolete anyway, but I really wished for more dungeon variety in this expansion pack instead of just the initial ones. Pandaria all over again.
  1. Tx20's Avatar
    Quote Originally Posted by Amla View Post
    The convenience features added over the years have made the game slightly less social.
    That's like saying "The Chernobyl disaster made the area slightly less habitable".
    This one made me laugh. So true.
  1. Toclafane's Avatar
    Quote Originally Posted by Shiski View Post
    "Patch 6.2 adds Timewalking and Mythic dungeons, making group dungeon content relevant again." Nope.
    This was my thought on this. Two tiers for dungeons was good enough back in TBC, and people didn't get burnt out on them so darn much. We also had incentives for doing them through gaining rep or badges for items. This continued on through WotLK and Cata, and for the most part the community had no beef with it and even enjoyed it, aside from the "welfare epics" complaint from some raiders.

    WotLK also added the heroic element to dungeons and gave us two different raid sizes. This was okay, but players got burned out doing the same raids twice in one week, so Blizzard added a lockout for Cata where you could only do one or the other. Of course, when LFR was introduced toward the end of Cata, folks went right back to doing the same raids twice.

    We've since added Mythic raiding and Challenge mode dungeons, giving you yet another way to do the same dungeons. Folks are getting fed up doing the same raids and dungeons several times over, even if it's a different difficulty level. Two is fine. Three is pushing it, and four is overkill.

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    Quote Originally Posted by Aurora View Post
    The fact that they raised the price of the expansion and pushed strongly for a 2 tier yearly expansion probably suggests they expected something like this. They know more of the audience than ever before are only interested in new expansion content and are pushing for a higher price on them and greater frequency of releases to cash in more on those people.
    I hope that's not the case where expansions have become cheap and quick cashgrabs that are poorly supported until the next expansion but it does appear to be heading that way. If true it means Blizzard would genuinely not care about the 2.9m loss since they'd be confident about getting them back (briefly) for the next expansion, which isn't long to wait in their new cycle.
    This unfortunately sounds plausible, considering Activision.

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    Quote Originally Posted by DiNett View Post
    Is this damage control? Is this complete denial? WTF IS THIS?!


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    Quote Originally Posted by Darkguyver2020 View Post
    Well STFU and unsubscribe then. It's not like you signed a blood pact to play the game.
    I know you're implying that they won't, but a good many people have already done just that with more expected to follow.
  1. Kuja's Avatar
    The loss in subscribers is partially due to the cyclical nature of the game the amount of orcs and flying not being allowed in new zones
    Fixed.

    But the message is too short :|
  1. Toclafane's Avatar
    Quote Originally Posted by Darkguyver2020 View Post
    Person calls someone out for being a whiny entitled little brat, they're dubbed a White knight.
    People pay for a product and expect to get some level of quality in said product they pay for, get dubbed "entitled."

    I get that the player base can be hard to please, but it's not like WoW is F2P.
  1. Synbaby's Avatar
    Quote Originally Posted by paflodder View Post
    To get these stuck up prima donna's back to earth we need to cut them down with another 3 to 4 million subs .
    As they would call it another "bit of a dip"
    Pretty sure after more people read the patch notes and that interview on the front page, more people will unsub. I unsubbed last week. I will probably resub at some point, but I am done with this xpac.
  1. lokinrond713's Avatar
    Haha, they pretend the game is just cyclical, not because that they havent done jack for the game, no no, its because paying subscribers dont appreciate everything blizz does for them
  1. Treno's Avatar
    Quote Originally Posted by Toclafane View Post
    In short: The chances that a Blizzard employee will ever come out and publicly say, "Yeah, you guys are right. This game sucks as is," are slim to none. Yeah, it could happen, but it's highly unlikely.
    If I may add for clarity, history has shown us that Blizzard tends to only confess to the shortcomings of expansions postmortem.
  1. Frozen Death Knight's Avatar
    Quote Originally Posted by Yarathir View Post
    In your opinion. So far, what I've seen are a lot of people rightfully laughing at the "this is our biggest patch so far!" claim, and see the interview for the fluff talk it is. To you, that might be whining, but to me, the people who can't handle daddy Blizzard being criticized are the ones who are whining.
    First off, actually read the interview before failing to quote it. It said and I quote: "I think 6.2 is one of the largest content patches we’ve ever released, between the dungeon features I talked about, our Adventure Guide, a raid zone, the Tanaan [Jungle] exterior zone, and the shipyard."

    There's a difference between saying "this our biggest patch so far" and "one of the largest content patches we've ever released". The distinction between these two sentences are in fact important, since one is factually incorrect while the other really isn't. 6.2 is a pretty large patch, but it is not the largest. That's a failure on your part to not understand what was said, not Blizzard's.
  1. Istaria's Avatar
    The team is fully responsible for the extension's success - they had selected the right idea and setting for the expansion. it was the right timing.
    The team is fully non responsible for the dwindling subscribers' count, it's all external: cyclical nature of the game, change of habbits of players, and so forth.

    Also warlock and shadow bolt (wasn't it in vanilla btw?) to refute the dumbing down of the game. Because the class didn't evolve between then and MoP?

    Plus ça change...
  1. robomatticus's Avatar
    Who is this stupid whore on that openraid thing?
  1. kelyne's Avatar
    Such shit reasoning for 20man mythic. None of the reasoning explains why they didn't pick 15 which most guilds would have had a much easier time adapting too. If they really cared about all the struggling guilds they would have opened it up to flex or made mythic xrealm from the start.

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