Price Changes for certain WoW EU Services on April 5
Originally Posted by Blizzard (Blue Tracker / Official Forums)
We carefully review the prices of our games and services in all currencies on a regular basis, and we occasionally need to make changes based on regional market conditions. Considering this, we’d like to let you know that we’ll soon be adjusting the European prices of some of the optional services available for World of Warcraft.

The new pricing, detailed in the list below, will start on April 5. Subscription prices will not be affected.
Item

Current Price - Euro

Price from Apr 5 - Euro

Price from Apr 5 - GBP

Name Change

€8

€10

£9

Helms

€12

€15

£13

WoW Token

No change

No change

£17

Character Transfer

€20

€25

£19

Race Change

€20

€25

£19

Mounts

€20

€25

£19

Premium Mounts

€25

€30

£27

Pet & Mount Bundle

€26

€30

£27

Faction Change

€25

€30

£27

Guild Transfer

€30

€35

£30

Guild Faction Change

€35

€40

£35

Character Transfer & Faction Change

€45

€55

£46

Character Boost

€50

€60

£49

Guild Transfer & Faction Change

€55

€65

£55

This article was originally published in forum thread: Price Changes for Certain WoW EU Services on April 5 started by chaud View original post
Comments 232 Comments
  1. Oogzy's Avatar
    Just Blizzard being Blizzard I see, raising prices on an already expensive product compared to their competitors. The Apple of the video game industry.
  1. BigAssBoy's Avatar
    Quote Originally Posted by Die Hard View Post
    Wow, 30-40-50-60 € for a single line of code query (i'm programmer my self i understand how these things go) which is also automated, no manpower is needed to run these services what so ever. Greed is strong with Blizzard, it will be their downfall one day. I could have understand some symbolic price od €/$ 2-3 for these services so they are not abused but this is just disgusting, I mean, most of the games on steam cost less than to change a frickin race or server in WoW, SAD.
    When people pirate the next piece of software you make I wont cry then. Everything they get to do with it will generally be offline and thus require no man power from anyone and your company will most likely make a profit still, you wouldn't want to be greedy would you.
  1. m4xc4v413r4's Avatar
    Quote Originally Posted by BigAssBoy View Post
    When people pirate the next piece of software you make I wont cry then. Everything they get to do with it will generally be offline and thus require no man power from anyone and your company will most likely make a profit still, you wouldn't want to be greedy would you.
    So any piece of complete software he does deserves to be pirated because it's offline (for some reason, don't know where you got that part) and you're comparing it to something like transferring a character that can literally be done with 5 lines of code... yup, you're completely right....
  1. Kamov's Avatar
    Good on them raising EU prices instead of US. Thank you blizzard
  1. Heladys's Avatar
    Quote Originally Posted by caervek View Post
    Blizzard using changing exchange rates to extort European customers, didn't see that coming lol.
    "Extort" lol. Yeah, because you better faction/server/guild transfer OR ELSE. DUN DUN DUNNNNNN!

    Don't be a joke.
  1. Socialhealer's Avatar
    im sure some of the poorer European countries blizzard services are like a family dinner out at a nice restaurant and cinema tickets for 4, OR a faction change/realm change.

    yeh basically just unsub and do better shit for your money, if you're on a dead server thats blizzards fault don't pay the greedy cunts.
  1. Kathranis's Avatar
    Quote Originally Posted by Kensio View Post
    ...the value of euro is dropping so they raising the prices...
    Yes, exactly. They are adjusting for conversion. The lower the value of the euro, the less money Blizzard makes from each transcation conducted in euros.

    The euro is currently worth about $0.30 USD less than it was a couple years ago. Two years ago, a €20 mount earned Blizzard about $26 USD. Now it earns them only $21 USD. On NA servers those mounts are $25 USD. The new €25 price means they'll get $27 USD on those transactions, only slightly higher than the NA price.

    You see the issue?

    When the value of the euro goes down, Blizzard makes less money from the EU servers. So they increase prices on EU servers. It's not rocket science.
  1. BigAssBoy's Avatar
    Quote Originally Posted by m4xc4v413r4 View Post
    So any piece of complete software he does deserves to be pirated because it's offline (for some reason, don't know where you got that part) and you're comparing it to something like transferring a character that can literally be done with 5 lines of code... yup, you're completely right....
    With his logic yes, in real life no.
  1. Kathranis's Avatar
    Quote Originally Posted by Cows For Life View Post
    Anyone want to guess here?
    The value of the euro has dropped by about $.30 USD in the last couple years.

    What that means in practical terms is that a store mount ($25 on NA) which was being sold for €20 on EU (about $26 USD) is now only worth about $21 USD. In other words, Blizzard is making $5 less on every store mount sold on EU in 2017 than they did in 2014.

    The new EU price, €25, is $27 USD, slightly higher than the NA list price of $25 USD. Obviously there's also the whole "24.99" marketing thing, rather than a more direct conversion rate (which would be like $23.12), which means there's always going to be some "rounding up" going on in these price changes.

    Of course many (if not most) states in the US also have an additional sales tax that is added to the price during checkout, which I don't believe is the case with EU's VAT (correct me if I'm wrong).

    Here in Texas, a $25 store mount comes to a total of about $29.12 USD at checkout, which is still a couple bucks more expensive than the new EU price. (In other words, in Texas a store mount costs €26.94, vs EU's €25).
  1. caervek's Avatar
    Quote Originally Posted by Heladys View Post
    "Extort" lol.
    Yes that's exactly what they are doing. Trying to bring European prices into line with American prices (where everything costs more because people earn more) is nothing more than a cash grab designed to extort more money from customers.
  1. Nioxic's Avatar
    This is fucking crazy.. it was already expensive for what it was.. and now its just completely bonkers

    fucking capitalists
  1. Alfador's Avatar
    Quote Originally Posted by Cronnix View Post
    Inflation and exchange rates are irrelevant for made up prices of digital services that cost Blizzard next to nothing. They aren't exactly losing money on this. Supply and demand? Yes. Also completely made up prices where they milk their customers just because they can, with "exchange rates" as excuse? Also yes.
    Actually it's not irrelevant at all. Inflation and exchange rates set the demand curve for the item. That affects not only the variable profit for each transaction but the buy rates, etc. Blizzard can not only affect what they make off this completely optional luxury service and make adjustments to maintain their current earnings, but they can also make adjustments to influence how often those services are used, which is relevant to the larger gameplay environment. Transfers, faction changes, boosts all affect the relative stability of the player population on various servers and thus the player experience. Adjusting the price of a completely optional feature that is in no way necessary or advantageous to keep pace with economic factors helps them preserve the status quo they've set or adjust it as needed.

    I get why you don't want to deal with that. Blaming abstract concepts like greed as an mask for entitlement is easier and feels better.

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