Price Changes for certain WoW EU Services on April 5
Originally Posted by Blizzard (Blue Tracker / Official Forums)
We carefully review the prices of our games and services in all currencies on a regular basis, and we occasionally need to make changes based on regional market conditions. Considering this, we’d like to let you know that we’ll soon be adjusting the European prices of some of the optional services available for World of Warcraft.

The new pricing, detailed in the list below, will start on April 5. Subscription prices will not be affected.
Item

Current Price - Euro

Price from Apr 5 - Euro

Price from Apr 5 - GBP

Name Change

€8

€10

£9

Helms

€12

€15

£13

WoW Token

No change

No change

£17

Character Transfer

€20

€25

£19

Race Change

€20

€25

£19

Mounts

€20

€25

£19

Premium Mounts

€25

€30

£27

Pet & Mount Bundle

€26

€30

£27

Faction Change

€25

€30

£27

Guild Transfer

€30

€35

£30

Guild Faction Change

€35

€40

£35

Character Transfer & Faction Change

€45

€55

£46

Character Boost

€50

€60

£49

Guild Transfer & Faction Change

€55

€65

£55

This article was originally published in forum thread: Price Changes for Certain WoW EU Services on April 5 started by chaud View original post
Comments 224 Comments
  1. Ronissassa's Avatar
    Quote Originally Posted by Zaxio View Post
    $ is not even 1-1 Euro ratio yet
    That is just bad move to milk some extra money with poor exuse
    it's currently 1.08 euro = 1 USD....
  1. Marrilaife's Avatar
    Brace yourselves, another hike in gold prices in EU tokens inc!

    While hearthstone packs have separate prices in every eastern european and middle east currency, WOW doesn't, so they have all to live with the Euro conversion rate, and it's funny how in every token discussion there is "that guy" who says "lululul I can work 1h longer and earn 20$ more" while in some eastern EU countries you earn an equivalent of 200-300$ a month. Yes, the living cost is cheaper, but gaming isn't. Only Russia gets separate prices in WOW, all the other small countries than don't use euro have still to be treated in euro conversion rates.
  1. mmocd959231290's Avatar
    i have been avoiding server transfers for a long time because how expensive it would be for me to move my core characters. now it becomes even more expensive while blizzard REFUSES to adress dead servers. so this is basicly blizzards way to say "empty your walled or fuck off"
  1. Ronissassa's Avatar
    Quote Originally Posted by Tomsboll View Post
    i have been avoiding server transfers for a long time because how expensive it would be for me to move my core characters. now it becomes even more expensive while blizzard REFUSES to adress dead servers. so this is basicly blizzards way to say "empty your walled or fuck off"
    We have people in US that have avoided it forever as well because of the price. It's actually been cheaper for you guys recently since euro is alot closer to 1 usd now than it used to be.
    Now it's roughly the same soo...people who refused before will refuse now, and people who still buy them are giving blizz the same amount of money in the long haul...not more

    Also, blizz's refusal to address dead servers is an interesting concept to me...CRZ? Premade groups? Hell you can even do Mythic raids (once the next raid comes out) without being on the same server now. There could definitely be more done to actually help the dead servers but I don't see these things as a refusal to address it.
  1. Arbs's Avatar
    The conversion from US Dollar is so shitty right now.
  1. mmoc59b5827c7e's Avatar
    Quote Originally Posted by Jaylock View Post
    Are you really that unhappy with Blizzard that you are willing to "never touch a Blizzard product again?" That seems pretty extreme, especially since Blizzard is one of the best, if not the best computer game company in the world when it comes to the quality of their products.
    No, its not. If Blizzard was halfway interested in something else than making money, you'd read a thread with the title where they lower or remove the prices or such automated services. They make great games, but dont act like there is no alternative to Blizzard games. This is blasphemy.
  1. mmocd959231290's Avatar
    Quote Originally Posted by Ronissassa View Post
    Euro is now equal to $1.08 USD, it used to be alot closer to $1.50 USD. This isn't greed, this is them putting these prices at the same as USD prices just like everything was before?

    ???? y everyone hef 2 be so mad, it makes perfect sense.
    1.5? yhea that was 10 fucking years ago. past 2 years it peaked at 1.15. and this is due to the dollar getting stronger not euro getting weaker. so why should we have to pay more because the dollar getting stronger. shouldnt it be the other way around?
  1. coprax's Avatar
    Blizzard should do some research what price elasticity means, they've probably never heard of it.
  1. Turaska's Avatar
    Good job I don't pay Blizzard anymore, been using nothing but WoW tokens bought via gold. Absolutely scumbag move by Blizzard though, they claim its because they look over world markets and adjust prices accordingly, yet the US prices seem to dodge these hikes all the time, load of drivel.
  1. Naposim1337's Avatar
    Quote Originally Posted by Jaylock View Post
    People need to learn some basic economics.

    The price of services when entering the global market is adjusted for a few things, to name two:

    1) Inflation - as wages increase so too does the cost of goods and services over time

    2) Exchange Rates - Since Blizzard is a US company operating on a global scale, they must adjust their prices according to the exchange rates. If the Euro was much more powerful than the dollar in terms of buying power (which it was for several years) the prices would be lower in Euros for Blizzard services, since the Euro is not as powerful in terms of buying power as it used to be, it makes sense to adjust prices for that change.

    The same thing happens here in the US with inflation.
    Yes, yes inflation and ratio of different currencies, sure, it's a thing.
    Problem is tho, it's overpriced and always was. Compared to the effort, or compared to other games offering the same services for half or even less. One could argue about this but imo if they cut all prices of these services by 50 percent, they would gain in the end. IMO.
  1. Gadzooks's Avatar
    Gul'dan was just a setback.
  1. Ronissassa's Avatar
    Quote Originally Posted by Tomsboll View Post
    1.5? yhea that was 10 fucking years ago. past 2 years it peaked at 1.15. and this is due to the dollar getting stronger not euro getting weaker. so why should we have to pay more because the dollar getting stronger. shouldnt it be the other way around?
    10 years ago? About when these services were made and priced? >_>

    Also, it's an American made product so....No?
  1. Gadzooks's Avatar
    So, KJ is breaking away from Sargeras...betcha that's their out from the players facing Sarg. The battle will be for Argus, KJ goes down, Argus is redeemed, but Sarg is still out there.
  1. Kanariya's Avatar
    Quote Originally Posted by Alfador View Post
    I'm guessing concepts like inflation and exchange rates aren't things you're familiar with.
    Concepts no one in this post gets.
  1. Brewhan's Avatar
    feels good to be US
  1. mmocee9aeb2a21's Avatar
    I don't get why a character boost should cost more then an AAA game....
  1. theundad's Avatar
    Thanks Brexit! The pound continues to devalue...I look forward to Marmite being the new currency. In all seriousness though. Those charges are a joke. Unless people are willing to vote with their wallets, nothing will happen. '
  1. Jaylock's Avatar
    Quote Originally Posted by UcanDoSht View Post
    No, its not. If Blizzard was halfway interested in something else than making money, you'd read a thread with the title where they lower or remove the prices or such automated services. They make great games, but dont act like there is no alternative to Blizzard games. This is blasphemy.
    Lets just agree to disagree.

    - - - Updated - - -

    Quote Originally Posted by Naposim1337 View Post
    Yes, yes inflation and ratio of different currencies, sure, it's a thing.
    Problem is tho, it's overpriced and always was. Compared to the effort, or compared to other games offering the same services for half or even less. One could argue about this but imo if they cut all prices of these services by 50 percent, they would gain in the end. IMO.
    Im sure they have smart analysts who have run several financial models and their executives made the best choice based on the analysis they were presented.
  1. schwarzkopf's Avatar
    Quote Originally Posted by Thyr View Post
    Yay, things that are fully automated are rising in prices.
    Yeah, things that are optional are rising in price - sub fees remain unchanged.

    - - - Updated - - -

    Quote Originally Posted by Fynnlagh View Post
    Don't think so. You win nothing. It's still overprized in your country and you still have to deal with a muppet as president.
    To be fair, US/AU get cheaper prices - and we ALL have to deal with the muppet.
  1. Kallisto's Avatar
    Quote Originally Posted by aSynchro View Post
    The €/$ explanation is bullshit!

    If Blizzard rise € prices when we're at 1€=1$ then how come they didn't LOWER € prices when we were at 1€=1.2$ a few years ago?

    Anyhow, we already PAY a MONTHLY sub for the game, why do we oay extra for those features? I would understand in a F2P game, but not here.
    Because the $/Euro and $/£ ratio has only been going 1 way since 2008. That is complete obliteration in the strength of European currencies and the increased strength in the pound. There really has been no time since 2008 where there has been sustained strengthening of currencies in Europe which is why there's never been a time where a price drop would have kept the $ income to Blizzard the same.

    Also here's another thing about EVERY DAMN BUSINESS in the world. No amount of money is enough money, more is always better.

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