WoW Classic Demo Extended to Monday

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AMA Starting, Orphea PTR Datamining, InvenGlobal Interviews

Activision Blizzard Q3 2018 Earnings Call
Activision Blizzard has their earnings call today.

  • Activision Blizzard had 345 million Monthly Active Users in the quarter.
  • Blizzard had 37 million MAU in the quarter. (Identical to last quarter)
  • World of Warcraft: Battle for Azeroth set a new day-one franchise record with more than 3.4 million units sold-through.
  • World of Warcraft engagement grew strongly quarter-over-quarter. The expansion saw strong participation in value-added services.
  • Next year will be World of Warcraft's 15th anniversary, with events both in and out of the game.
  • Hearthstone recently surpassed the 100 million life-to-date registered player milestone
  • Players spent a record 52 minutes per day in Activision, Blizzard, and King games in the quarter.
  • Viewership of Activision Blizzard games was up substantially this quarter, and in the month of October, Activision Blizzard had seven of the top 20 most viewed games on the industry’s largest streaming platform
  • BlizzCon drew over 40,000 fans in person with millions more livestreaming from around the world
  • Overwatch League continues to build on the success of its inaugural season with the announcement of the sale of another six teams in September, again at a substantially higher valuation than the team prices in the first season.
  • The total Overwatch League roster is now at 20 teams, with nine teams outside the U.S
  • Many top mobile games are based on IP originally created for console and PC, so the company is investing in mobile releases for Activision and Blizzard fanchises
  • Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
  • When the time is right, the team will reveal other Diablo projects in the works.
  • There are a lot of players that are eager for more Diablo content on PC and console, that came through clearly from BlizzCon.
  • Launching Diablo Immortal is only the beginning, there will be updates.
  • The team is only going to release when Diablo Immortal meets the community's high standards.
  • Taking a game to mobile with Blizzard quality standards can open Blizzard franchises to a new audience, especially in China where Blizzard is a strong brand.
  • It's important that Diablo Immortal is an excellent experience when released.


The Hearthstone Pop-Up Book Available on Amazon
The Hearthstone Pop-Up Book is now available for purchase on Amazon! This is a charming story told with the game's signature wit and whimsy, fully illustrated with center pops.




Developers Working on Mobile Titles Across All Blizzard IPs
In a recent press conference for Diablo: Immortal at Blizzcon, executive producer Allen Adham stated that mobile games for other Blizzard IPs are currently in development. Here is a recap of the specifics from the press conference. Wyatt Cheng is also part of the press conference.


  • Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs.
  • Some of them are with external partners, like Diablo: Immortal; but many of them are being developed internally only, and they'll have information to share on those in the future.
  • Blizzard's approach to mobile gaming comes from many people over the last few years shifting away from playing primarily on desktop to playing many hours on mobile.
  • Allen says that they have more new products in development today at Blizzard than they've ever had before and the future is very bright.
  • Diablo: Immortal is being designed with the intent that people of all ages can play it, and will not be a mature rated game.
  • This is an opportunity to introduce Diablo to a much wider audience around the world.
  • NetEase has been a partner of Blizzard for awhile and this partnership happened organically. There are developers here and in China working on this title.
  • Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs.
  • Wyatt says that most of the criticism comes from being skeptical of the game, but many who have played it on the show floor started skeptical but thought it was awesome.
  • Blizzard is always trying to innovate and this is just one of the ways they are experimenting with new genres.
  • They do emphasize that they are working on multiple Diablo projects and the hard-core PC fans should take note of this.


WoW Subreddit Developer Interview
The WoW subreddit also interviewed Ion Hazzikostas during Blizzcon.

  • Story
    • The major story arc for an expansion is planned out months to years in advance.
    • The Alliance will learn of Saurfang's escape from a Horde hero in their midst and try to understand how a prisoner escaped from under their nose.
    • There's more to creating a story than just listening to the community's perspective. Stories must have highs and lows then invoke different emotional responses from many different people in order to be meaningful and that means sometimes having frustrating moments which may be upsetting to some fans.
    • There has to be a balance between highs and lows in a story.
    • The PTR is when they’re more likely to take feedback from confused players and change things. Ultimately they feel that they need to trust creative impulses within the team and be story-focused, but they do listen to feedback.
  • Warfronts
    • The team admits that lack of clarification for how Warfronts cycle was not done well this caused a lot of confusion that can be addressed with better communication by Blizzard.
    • Warfront cycles were created to give more content that ebbs and flows based on player activities.
    • The new Warfront will have a rotating set of actual daily turn in quests while the contribution window is open. Different materials will be needed everyday rather than 13 things for you to do on day 1 and then zero for the rest of it.
    • The team wants to focus on smaller chunks of world content available more often over larger chunks that are only available every couple of weeks so that there feels like there is more to do.
  • Azerite Armor
    • With Azerite Armor, they hoped to have a system where players are always building toward a more interesting upgrade - making new decisions on a regular basis, but they some of these iterations in Battle for Azeroth haven't translated as well as they had hoped.
    • Having one spec trait to choose from and one generic trait was a major folly of the system upfront and they hope that the new second outer ring will address this by having several choices tailored to your spec to choose from right away.
    • The hope is that adding an additional ring of traits will lessen the sense that there’s only one Azerite piece that you have to have for a given situation. The new currency system for targeting specific high-iLevel Azerite pieces should also help with that.
    • They are still listening, still open to making changes as needed and hope that players trust that they care deeply about the matter and aren’t ignoring feedback because they think everything is fine.
  • World Quests
    • They admit that world quests have a lot of repetition and are looking for ways to address this, but the system as a whole is a much better one than past expansions where you only visited specific hubs in the world for daily quests after leveling to cap.
    • They’d like to make world quests more varied and engaging than just “find the closest rare elites and kill them” to complete an emissary.
    • Incursions are essentially world quests but are way more story driven and meaningful because they incorporate the war.
  • Professions
    • The team believes that the quest system for professions in Legion was too heavy based on feedback.
    • Later patches plan to add small quest content that tries to give importance to the professions that you have chosen.
  • Legendaries
    • The devs are open to having legendary items where it makes sense.
    • They want to avoid past experiences of having players get lucky and being 20% stronger than anyone else because of it, guilds having bad luck and getting no legendary drops, or stacking players because they have legendaries.
  • Guilds
    • A lot can be done for the improvement both on the recruitment side and from a player looking to find a guild. That is something they're working on and will have some improvements to roll out later on in Battle for Azeroth.
    • They want to make sure guild identity matters, but past iterations of buffs and level systems caused newer guilds to struggle to keep up, which limits the diversity of options.
  • Crucible of Storms
    • There will be a quest chain for both Horde and Alliance to explain the events leading to the raid. It will differ slightly based on faction.
  • Sanguicells
    • Enchanters will have new recipes that will actually convert Sanguicell into Expulsom for personal use.
    • A universal cooking recipe will allow you to use Sanguicell in place of rare fish for the highest level of raid feasts.
  • Emissary Rewards
    • The team switched from random rewards to specific ones so that players could decide if they wanted to do the cache for the day.
    • The rewards were recently increased to make it more worthwhile to players to complete emissaries.
    • In retrospect, Paragon reputation should have been in Battle for Azeroth since launch to keep world quests and reputation more relevant.
This article was originally published in forum thread: Activision Earnings Call, Hearthstone Pop-Up Book, Mobile Titles for Blizzard IPs started by chaud View original post
Comments 375 Comments
  1. Vorkreist's Avatar
    "Blizzard is always trying to innovate" thats why we are just copying the lamest cash grab possible. Mobile games.
  1. Skulltaker's Avatar
    And once I have expulsom with my enchanter, I do what with that, exactly?
  1. Waltzinblack's Avatar
    Quote Originally Posted by Vorkreist View Post
    "Blizzard is always trying to innovate" thats why we are just copying the lamest cash grab possible. Mobile games.
    Unfortunately you're right. Blizzard haven't innovated in years.
  1. McNeil's Avatar
    This news about Blizzard moving to mobile gaming just makes me sad.
  1. Justpassing's Avatar
    Quote Originally Posted by Waltzinblack View Post
    Unfortunately you're right. Blizzard haven't innovated in years.
    Blizzard never innovated; they just took existing concepts & ideas and presented them in a better and more polished version. I mean come on, this is pretty much what Blizzard is known for - and they are doing it for mobile games now. Why people are reacting so negatively to this, god only knows, beacuse well, you could see this coming after mobile market's resurgence & smartphones being readily avaliable for everyone.
  1. Vorkreist's Avatar
    "Wyatt says that most of the criticism comes from being skeptical of the game"

    "We are sorry but you ran out of nephalem essence. You can pay 1.99$ to acquire more nephalem essence and continue your dungeon or wait for the daily free essence tomorrow.

    Ad-pop : "Get a nephalem chest with a guaranteed legendary drop right now! Only 1.99$"

    - - - Updated - - -

    Quote Originally Posted by Justpassing View Post
    Blizzard never innovated; they just took existing concepts & ideas and presented them in a better and more polished version. I mean come on, this is pretty much what Blizzard is known for - and they are doing it for mobile games now. Why people are reacting so negatively to this, god only knows, beacuse well, you could see this coming after mobile market's resurgence & smartphones being readily avaliable for everyone.
    They just confirmed they took some of the best devs and resources from all the franchises to spew that lame mobile cash grabs. Fuck the fans who want quality games, ATVI stock quote is all that matters.
  1. Vineri's Avatar
    The conference call is at 4:30pm EST (about 10'ish mins from now).

    It's gotta come from them to be legit.

    Investors were advised this time about the severity of disgruntled fans (mostly due to other companies recent unchecked shenanigans), hence the stock plunge today. The question regarding this may come up, along with oversaturation in Asian mobile markets.

    /popcorn.
  1. Kyphael's Avatar
    I hate cell phones, sure as hell don't play games on them and never will, so my perspective of Blizzard's future isn't very bright.
  1. Chief Bennett's Avatar
    Quote Originally Posted by Vorkreist View Post
    "Blizzard is always trying to innovate" thats why we are just copying the lamest cash grab possible. Mobile games.
    First reply in thread is also the best. Nice.
  1. glowpipe's Avatar
    As someone said on reddit. Don't read to much into "some of our best developers" All of their devs are the best. Its not like they would say "we put some of mediocre, unimportant, redundant devs on mobile" Ofcourse they would call them the best.

    And is anyone shocked about mobile ? Activision Blizzard bought King Digital entertainment in 2015. For 5.9 Billion USD. Didn't see this drama back then
  1. Deviant008's Avatar
    Wyatt says that most of the criticism comes from being skeptical of the game, but many who have played it on the show floor started skeptical but thought it was awesome.
    This proves once more that Blizzard has lost all touch with the community.
  1. Levaustian's Avatar
    Stock is tanking. I bought in right before the big drop a month ago XD
  1. JoshuaNLG's Avatar
    "Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs."

    LOL.
  1. darklogrus's Avatar
    "Blizzard had 37 million MAU in the quarter. (Identical to last quarter)" Thats not very good considering its comparing end of Legion numbers..
  1. cateran's Avatar
    "Blizzard's approach to mobile gaming comes from many people over the last few years shifting away from playing primarily on desktop to playing many hours on mobile."

    "Diablo: Immortal is being designed with the intent that people of all ages can play it, and will not be a mature rated game."

    "Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs."

    "Wyatt says that most of the criticism comes from being skeptical of the game, but many who have played it on the show floor started skeptical but thought it was awesome."

    Hard to decide which one is further away from reality.....
  1. Vorkreist's Avatar
    Quote Originally Posted by Vineri View Post
    The conference call is at 4:30pm EST (about 10'ish mins from now).

    It's gotta come from them to be legit.

    Investors were advised this time about the severity of disgruntled fans (mostly due to other companies recent unchecked shenanigans), hence the stock plunge today. The question regarding this may come up, along with oversaturation in Asian mobile markets.

    /popcorn.
    "We are happy about WoW and the record preoders and record sales in the first week of Bfa. Wow is doing great!"

    The MAU across all games is also great! "after starting to count in the CoD and Destiny player bases"
  1. The Stormbringer's Avatar
    Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs.
    OMEGALUL

    They're not serious, right? The difference between a tiny phone screen and your PC monitor is massive.
  1. mathiaslindberg's Avatar
    I have zero issue with them creating more mobile games, and I'd love to play Warcraft or another clicker/RTS game while I'm not at my PC (Doesn't mean they shouldn't also be on PC!), but they should've just at the very very least told the Diablo community that Diablo 4 was coming in the future. Last year's Blizzcon they announced Classic was coming in the future, but details were sparse, yet it was a huge success, and continues to be.
  1. Vantheus's Avatar
    Quote Originally Posted by Vorkreist View Post
    "Blizzard is always trying to innovate" thats why we are just copying the lamest cash grab possible. Mobile games.
    Which is a great business model, Blizzard is a business not a charity
  1. Teri's Avatar
    Quote Originally Posted by Vorkreist View Post
    "Blizzard is always trying to innovate" thats why we are just copying the lamest cash grab possible. Mobile games.
    When King.com is part of Activision, and NetEase is a big Blizzard partner, it's no surprise that's getting expanded on.

    I just hope they can follow through on not abandoning their PC and Console markets.

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