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AMA Starting, Orphea PTR Datamining, InvenGlobal Interviews

Activision Blizzard Q3 2018 Earnings Call
Activision Blizzard has their earnings call today.

  • Activision Blizzard had 345 million Monthly Active Users in the quarter.
  • Blizzard had 37 million MAU in the quarter. (Identical to last quarter)
  • World of Warcraft: Battle for Azeroth set a new day-one franchise record with more than 3.4 million units sold-through.
  • World of Warcraft engagement grew strongly quarter-over-quarter. The expansion saw strong participation in value-added services.
  • Next year will be World of Warcraft's 15th anniversary, with events both in and out of the game.
  • Hearthstone recently surpassed the 100 million life-to-date registered player milestone
  • Players spent a record 52 minutes per day in Activision, Blizzard, and King games in the quarter.
  • Viewership of Activision Blizzard games was up substantially this quarter, and in the month of October, Activision Blizzard had seven of the top 20 most viewed games on the industry’s largest streaming platform
  • BlizzCon drew over 40,000 fans in person with millions more livestreaming from around the world
  • Overwatch League continues to build on the success of its inaugural season with the announcement of the sale of another six teams in September, again at a substantially higher valuation than the team prices in the first season.
  • The total Overwatch League roster is now at 20 teams, with nine teams outside the U.S
  • Many top mobile games are based on IP originally created for console and PC, so the company is investing in mobile releases for Activision and Blizzard fanchises
  • Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
  • When the time is right, the team will reveal other Diablo projects in the works.
  • There are a lot of players that are eager for more Diablo content on PC and console, that came through clearly from BlizzCon.
  • Launching Diablo Immortal is only the beginning, there will be updates.
  • The team is only going to release when Diablo Immortal meets the community's high standards.
  • Taking a game to mobile with Blizzard quality standards can open Blizzard franchises to a new audience, especially in China where Blizzard is a strong brand.
  • It's important that Diablo Immortal is an excellent experience when released.


The Hearthstone Pop-Up Book Available on Amazon
The Hearthstone Pop-Up Book is now available for purchase on Amazon! This is a charming story told with the game's signature wit and whimsy, fully illustrated with center pops.




Developers Working on Mobile Titles Across All Blizzard IPs
In a recent press conference for Diablo: Immortal at Blizzcon, executive producer Allen Adham stated that mobile games for other Blizzard IPs are currently in development. Here is a recap of the specifics from the press conference. Wyatt Cheng is also part of the press conference.


  • Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs.
  • Some of them are with external partners, like Diablo: Immortal; but many of them are being developed internally only, and they'll have information to share on those in the future.
  • Blizzard's approach to mobile gaming comes from many people over the last few years shifting away from playing primarily on desktop to playing many hours on mobile.
  • Allen says that they have more new products in development today at Blizzard than they've ever had before and the future is very bright.
  • Diablo: Immortal is being designed with the intent that people of all ages can play it, and will not be a mature rated game.
  • This is an opportunity to introduce Diablo to a much wider audience around the world.
  • NetEase has been a partner of Blizzard for awhile and this partnership happened organically. There are developers here and in China working on this title.
  • Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs.
  • Wyatt says that most of the criticism comes from being skeptical of the game, but many who have played it on the show floor started skeptical but thought it was awesome.
  • Blizzard is always trying to innovate and this is just one of the ways they are experimenting with new genres.
  • They do emphasize that they are working on multiple Diablo projects and the hard-core PC fans should take note of this.


WoW Subreddit Developer Interview
The WoW subreddit also interviewed Ion Hazzikostas during Blizzcon.

  • Story
    • The major story arc for an expansion is planned out months to years in advance.
    • The Alliance will learn of Saurfang's escape from a Horde hero in their midst and try to understand how a prisoner escaped from under their nose.
    • There's more to creating a story than just listening to the community's perspective. Stories must have highs and lows then invoke different emotional responses from many different people in order to be meaningful and that means sometimes having frustrating moments which may be upsetting to some fans.
    • There has to be a balance between highs and lows in a story.
    • The PTR is when they’re more likely to take feedback from confused players and change things. Ultimately they feel that they need to trust creative impulses within the team and be story-focused, but they do listen to feedback.
  • Warfronts
    • The team admits that lack of clarification for how Warfronts cycle was not done well this caused a lot of confusion that can be addressed with better communication by Blizzard.
    • Warfront cycles were created to give more content that ebbs and flows based on player activities.
    • The new Warfront will have a rotating set of actual daily turn in quests while the contribution window is open. Different materials will be needed everyday rather than 13 things for you to do on day 1 and then zero for the rest of it.
    • The team wants to focus on smaller chunks of world content available more often over larger chunks that are only available every couple of weeks so that there feels like there is more to do.
  • Azerite Armor
    • With Azerite Armor, they hoped to have a system where players are always building toward a more interesting upgrade - making new decisions on a regular basis, but they some of these iterations in Battle for Azeroth haven't translated as well as they had hoped.
    • Having one spec trait to choose from and one generic trait was a major folly of the system upfront and they hope that the new second outer ring will address this by having several choices tailored to your spec to choose from right away.
    • The hope is that adding an additional ring of traits will lessen the sense that there’s only one Azerite piece that you have to have for a given situation. The new currency system for targeting specific high-iLevel Azerite pieces should also help with that.
    • They are still listening, still open to making changes as needed and hope that players trust that they care deeply about the matter and aren’t ignoring feedback because they think everything is fine.
  • World Quests
    • They admit that world quests have a lot of repetition and are looking for ways to address this, but the system as a whole is a much better one than past expansions where you only visited specific hubs in the world for daily quests after leveling to cap.
    • They’d like to make world quests more varied and engaging than just “find the closest rare elites and kill them” to complete an emissary.
    • Incursions are essentially world quests but are way more story driven and meaningful because they incorporate the war.
  • Professions
    • The team believes that the quest system for professions in Legion was too heavy based on feedback.
    • Later patches plan to add small quest content that tries to give importance to the professions that you have chosen.
  • Legendaries
    • The devs are open to having legendary items where it makes sense.
    • They want to avoid past experiences of having players get lucky and being 20% stronger than anyone else because of it, guilds having bad luck and getting no legendary drops, or stacking players because they have legendaries.
  • Guilds
    • A lot can be done for the improvement both on the recruitment side and from a player looking to find a guild. That is something they're working on and will have some improvements to roll out later on in Battle for Azeroth.
    • They want to make sure guild identity matters, but past iterations of buffs and level systems caused newer guilds to struggle to keep up, which limits the diversity of options.
  • Crucible of Storms
    • There will be a quest chain for both Horde and Alliance to explain the events leading to the raid. It will differ slightly based on faction.
  • Sanguicells
    • Enchanters will have new recipes that will actually convert Sanguicell into Expulsom for personal use.
    • A universal cooking recipe will allow you to use Sanguicell in place of rare fish for the highest level of raid feasts.
  • Emissary Rewards
    • The team switched from random rewards to specific ones so that players could decide if they wanted to do the cache for the day.
    • The rewards were recently increased to make it more worthwhile to players to complete emissaries.
    • In retrospect, Paragon reputation should have been in Battle for Azeroth since launch to keep world quests and reputation more relevant.
This article was originally published in forum thread: Activision Earnings Call, Hearthstone Pop-Up Book, Mobile Titles for Blizzard IPs started by chaud View original post
Comments 357 Comments
  1. Niwes's Avatar
    Quote Originally Posted by apelsinjuice View Post
    Activision Blizzard stocks is down 10,54% in one day, thats massive when taking into account diablo is only a small part of blizzard and with activision as well. It went down even more after the investors call, meaning investors is not in fact happy.
    but... but... :
    Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.

    Why dont you understand this ? Believe!!!

    Oh, btw:
    When the time is right, the team will reveal other Diablo projects in the works.

    i love it
  1. Gadzooks's Avatar
    Quote Originally Posted by glowpipe View Post
    As someone said on reddit. Don't read to much into "some of our best developers" All of their devs are the best. Its not like they would say "we put some of mediocre, unimportant, redundant devs on mobile" Ofcourse they would call them the best.

    And is anyone shocked about mobile ? Activision Blizzard bought King Digital entertainment in 2015. For 5.9 Billion USD. Didn't see this drama back then
    King doesn't share devs or budgets with Blizzard. They're two different companies. Blizzard devs don't walk into work in Irvine and get told "Hey, you're working on Candy Crush today!"
  1. Deficineiron's Avatar
    Quote Originally Posted by apelsinjuice View Post
    Activision Blizzard stocks is down 10,54% in one day, thats massive when taking into account diablo is only a small part of blizzard and with activision as well. It went down even more after the investors call, meaning investors is not in fact happy.
    the issue on the stock is fwd-looking income, and possibly the destiny comments.

    Even dj is mentioning 'extreme negative fan reaction to a/b diablo immortal app. as an issue earlier in week.
    the backdrop to all this is the COD y/y flat sales.
  1. McNeil's Avatar
    Is it just me or can I not find anything about HotS?
  1. Deficineiron's Avatar
    Quote Originally Posted by Gadzooks View Post
    King doesn't share devs or budgets with Blizzard. They're two different companies. Blizzard devs don't walk into work in Irvine and get told "Hey, you're working on Candy Crush today!"
    the issue is, to the forum, the king purchase cannot have an impact on blizzard no way nohow - I suspect a number of posters would argue that blizzard doesn't even have to help PAY for the acquisition.

    in the real world, taking on several billion in debt creates all kinds of new pressures/incentives from the very top. this is where folks needed to look. ditto on the vivendi buyout 5 yrs ago.
  1. Dhrizzle's Avatar
    Quote Originally Posted by Boomzy View Post
    Oh so Blizzard employees do use the forums after all.
    It's happened a couple of times I think. Why?
  1. WoWGoneBad's Avatar
    Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world
    Ok, so I guess all the Booooos and ANGRY and RAGING comments all over Twitter, YouTube, the Diablo Trailer channel and EVERYWHERE is what we now call well received.

    Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs.
    guess we can look forward to more crap expacs and patches for WoW. I really enjoyed WoD and Legion but BfA................................... now we know why it turned out the way it did.
  1. Dhrizzle's Avatar
    Quote Originally Posted by McNeil View Post
    Is it just me or can I not find anything about HotS?
    I think the HotS team are just having fun doing their own thing and hoping they don't get noticed.
  1. Alayea's Avatar
    Originally Posted by MMO-Champion
    With Azerite Armor, they hoped to have a system where players are always building toward a more interesting upgrade - making new decisions on a regular basis, but they some of these iterations in Battle for Azeroth haven't translated as well as they had hoped.

    Azerite armor is not an iteration of the Legion trait system, it's a bastardization. Having to continually re-earn the right to access an Azerite trait is crappy game play.


    Originally Posted by MMO-Champion
    They admit that world quests have a lot of repetition and are looking for ways to address this, but the system as a whole is a much better one than past expansions where you only visited specific hubs in the world for daily quests after leveling to cap.

    I liked daily hubs way more than world quests, so I strongly disagree with the contention that the former is objectively inferior to the latter.


    Originally Posted by MMO-Champion
    They’d like to make world quests more varied and engaging than just “find the closest rare elites and kill them” to complete an emissary.

    Sure, just as soon as personal flying is enabled.


    Originally Posted by MMO-Champion
    The team believes that the quest system for professions in Legion was too heavy based on feedback.

    So instead of making it less grindy, all that changed was the source. Yes it's marginally better, but that's not saying much.


    Originally Posted by MMO-Champion
    They want to avoid past experiences of having players get lucky and being 20% stronger than anyone else because of it, guilds having bad luck and getting no legendary drops, or stacking players because they have legendaries.

    Then what's the point of legendary item quality existing?


    Originally Posted by MMO-Champion
    In retrospect, Paragon reputation should have been in Battle for Azeroth since launch to keep world quests and reputation more relevant.

    Yeah, no. I had to brute force my way into getting all the Legion paragon rep rewards and by the time I got the last one (Valarjar mount), I had obtained Paragon of the Broken Isles on at least 13 characters. I'd hoped the system that started with Legion would also die with that expansion, but alas...
  1. Gadzooks's Avatar
    Quote Originally Posted by therayeffect View Post
    Lol, 'hissy fit'. More like watching Rhykker's video reacting to the mess breaks my fucking heart and this whole situation is sad af overall since they only plan to expand their mobile base. They can't even get out proper content NOW, imagine the kind of disaster things will become when they're split out in even more directions.
    I watched part of Rhykker's video, and had to stop when he said he didn't know if he still had a job.

    This whole thing is just more bungling of PR by Blizzard. They cannot get their shit together, and it's beyond puzzling to me, because they can more than afford to hire the best in the business to handle things. Between their devs starting fires and their PR people stoking them, it's just a fun dumpster fire at this point. Like removing downvotes on YouTube videos...why? Just own it. Move past it. You're just handing ammo to the critics.

    And, can we have ONE interview with Ion without him saying some variation of "We need to get better at communicating."? Dude. At this point, fucking DO IT, or stop talking about it. You've been saying the same thing since WOD. Nothing has changed. It's still you saying things, and people calling you out for it.

    Blizzard is just dysfunctional, I think.
  1. RangerDaz's Avatar
    Story
    The major story arc for an expansion is planned out months to years in advance.
    The Alliance will learn of Saurfang's escape from a Horde hero in their midst and try to understand how a prisoner escaped from under their nose.
    There's more to creating a story than just listening to the community's perspective. Stories must have highs and lows then invoke different emotional responses from many different people in order to be meaningful and that means sometimes having frustrating moments which may be upsetting to some fans.
    There has to be a balance between highs and lows in a story.
    The PTR is when they’re more likely to take feedback from confused players and change things.
    Ultimately they feel that they need to trust creative impulses within the team and be story-focused, but they do listen to feedback.


    Is Ion lecturing the playerbase how to write a story? Is he calling us confused? If the whole playerbase is confused about Blizzard's story, maybe the problem is not on the playerbase???
    Man, every time he speaks, this guy disappoints me.
  1. korijenkins's Avatar
    "Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world." What the hell does that mean?

    From what I've seen fans reactions should indicate the game will be a pile of garbage.
  1. TriHard's Avatar
    "Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs."

    Ohh how the mighty has fallen, I guess they weren't working on anything, they put Tom Chilton, Holinka and all these devs onto mobile projects.

    Absolutely horrible, lmfao.
  1. apelsinjuice's Avatar
    Quote Originally Posted by TriHard View Post
    "Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs."

    Ohh how the mighty has fallen, I guess they weren't working on anything, they put Tom Chilton, Holinka and all these devs onto mobile projects.

    Absolutely horrible, lmfao.
    100% a "wow" mobile game is coming as well, soon.
  1. dranlord's Avatar
    well for the look for the earning call blizzard is doing good.

    And that is what ppl need to get in their head, you and me maybe dont like what they doing but others are, and as a companies they need to grow to keep doing things
  1. Exer's Avatar
    Quote Originally Posted by Sigxy the Lemming View Post
    "Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world." Really...? Can someone show me what makes Blizzard believe this?



    Whether you care for Az or not, I think this video shows enough all the Diablo aspects that (probably) goes away in Diablo: Immortal. I mean seriously, I didn't see ANY blood in what they showed except bugs that had green acid coming out of them.

    https://youtu.be/wx1xc0WnZ_E
    If the president can deform reality to make it more pretty for his ego and his base, why can't blizzard do the same.
  1. WoWGoneBad's Avatar
    Quote Originally Posted by Kyphael View Post
    I hate cell phones, sure as hell don't play games on them and never will, so my perspective of Blizzard's future isn't very bright.
    I have owned 6 cell phones over the last 12 years. I used them maybe a max of avout 100 or so hours. They served me more as alarm clocks and calendars than a phone.
  1. apelsinjuice's Avatar
    Quote Originally Posted by dranlord View Post
    well for the look for the earning call blizzard is doing good.

    And that is what ppl need to get in their head, you and me maybe dont like what they doing but others are, and as a companies they need to grow to keep doing things
    activision blizzard stock is down 10% the last 1-2 days, how is that "doing good"?
  1. Queen of Hamsters's Avatar
    No surprises there.

    Fractions of the playerbase passionate enough to care beyond just playing the games or not, throw fits of rage at perceived wrongdoings whilst the business ticks on as usual.
    I had to chuckle at the "muted" label though.

    I was already set on not touching Immortal, but knowing it'll be kiddy-friendly makes me even less inclined. Waiting on the actual Diablo projects.
  1. Prime92's Avatar
    Quote Originally Posted by chaud View Post
    [*]Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.

    And the Bullshit Award of the year 2018 goes to....

    Idk, isn't lying this way in coflict with stock laws or something?

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