WoW Classic Demo Extended to Monday

Pre-Release Is Back for Rastakhan’s Rumble - And Rowdier Than Ever!

AMA Starting, Orphea PTR Datamining, InvenGlobal Interviews

Activision Blizzard Q3 2018 Earnings Call
Activision Blizzard has their earnings call today.

  • Activision Blizzard had 345 million Monthly Active Users in the quarter.
  • Blizzard had 37 million MAU in the quarter. (Identical to last quarter)
  • World of Warcraft: Battle for Azeroth set a new day-one franchise record with more than 3.4 million units sold-through.
  • World of Warcraft engagement grew strongly quarter-over-quarter. The expansion saw strong participation in value-added services.
  • Next year will be World of Warcraft's 15th anniversary, with events both in and out of the game.
  • Hearthstone recently surpassed the 100 million life-to-date registered player milestone
  • Players spent a record 52 minutes per day in Activision, Blizzard, and King games in the quarter.
  • Viewership of Activision Blizzard games was up substantially this quarter, and in the month of October, Activision Blizzard had seven of the top 20 most viewed games on the industry’s largest streaming platform
  • BlizzCon drew over 40,000 fans in person with millions more livestreaming from around the world
  • Overwatch League continues to build on the success of its inaugural season with the announcement of the sale of another six teams in September, again at a substantially higher valuation than the team prices in the first season.
  • The total Overwatch League roster is now at 20 teams, with nine teams outside the U.S
  • Many top mobile games are based on IP originally created for console and PC, so the company is investing in mobile releases for Activision and Blizzard fanchises
  • Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
  • When the time is right, the team will reveal other Diablo projects in the works.
  • There are a lot of players that are eager for more Diablo content on PC and console, that came through clearly from BlizzCon.
  • Launching Diablo Immortal is only the beginning, there will be updates.
  • The team is only going to release when Diablo Immortal meets the community's high standards.
  • Taking a game to mobile with Blizzard quality standards can open Blizzard franchises to a new audience, especially in China where Blizzard is a strong brand.
  • It's important that Diablo Immortal is an excellent experience when released.


The Hearthstone Pop-Up Book Available on Amazon
The Hearthstone Pop-Up Book is now available for purchase on Amazon! This is a charming story told with the game's signature wit and whimsy, fully illustrated with center pops.




Developers Working on Mobile Titles Across All Blizzard IPs
In a recent press conference for Diablo: Immortal at Blizzcon, executive producer Allen Adham stated that mobile games for other Blizzard IPs are currently in development. Here is a recap of the specifics from the press conference. Wyatt Cheng is also part of the press conference.


  • Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs.
  • Some of them are with external partners, like Diablo: Immortal; but many of them are being developed internally only, and they'll have information to share on those in the future.
  • Blizzard's approach to mobile gaming comes from many people over the last few years shifting away from playing primarily on desktop to playing many hours on mobile.
  • Allen says that they have more new products in development today at Blizzard than they've ever had before and the future is very bright.
  • Diablo: Immortal is being designed with the intent that people of all ages can play it, and will not be a mature rated game.
  • This is an opportunity to introduce Diablo to a much wider audience around the world.
  • NetEase has been a partner of Blizzard for awhile and this partnership happened organically. There are developers here and in China working on this title.
  • Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs.
  • Wyatt says that most of the criticism comes from being skeptical of the game, but many who have played it on the show floor started skeptical but thought it was awesome.
  • Blizzard is always trying to innovate and this is just one of the ways they are experimenting with new genres.
  • They do emphasize that they are working on multiple Diablo projects and the hard-core PC fans should take note of this.


WoW Subreddit Developer Interview
The WoW subreddit also interviewed Ion Hazzikostas during Blizzcon.

  • Story
    • The major story arc for an expansion is planned out months to years in advance.
    • The Alliance will learn of Saurfang's escape from a Horde hero in their midst and try to understand how a prisoner escaped from under their nose.
    • There's more to creating a story than just listening to the community's perspective. Stories must have highs and lows then invoke different emotional responses from many different people in order to be meaningful and that means sometimes having frustrating moments which may be upsetting to some fans.
    • There has to be a balance between highs and lows in a story.
    • The PTR is when they’re more likely to take feedback from confused players and change things. Ultimately they feel that they need to trust creative impulses within the team and be story-focused, but they do listen to feedback.
  • Warfronts
    • The team admits that lack of clarification for how Warfronts cycle was not done well this caused a lot of confusion that can be addressed with better communication by Blizzard.
    • Warfront cycles were created to give more content that ebbs and flows based on player activities.
    • The new Warfront will have a rotating set of actual daily turn in quests while the contribution window is open. Different materials will be needed everyday rather than 13 things for you to do on day 1 and then zero for the rest of it.
    • The team wants to focus on smaller chunks of world content available more often over larger chunks that are only available every couple of weeks so that there feels like there is more to do.
  • Azerite Armor
    • With Azerite Armor, they hoped to have a system where players are always building toward a more interesting upgrade - making new decisions on a regular basis, but they some of these iterations in Battle for Azeroth haven't translated as well as they had hoped.
    • Having one spec trait to choose from and one generic trait was a major folly of the system upfront and they hope that the new second outer ring will address this by having several choices tailored to your spec to choose from right away.
    • The hope is that adding an additional ring of traits will lessen the sense that there’s only one Azerite piece that you have to have for a given situation. The new currency system for targeting specific high-iLevel Azerite pieces should also help with that.
    • They are still listening, still open to making changes as needed and hope that players trust that they care deeply about the matter and aren’t ignoring feedback because they think everything is fine.
  • World Quests
    • They admit that world quests have a lot of repetition and are looking for ways to address this, but the system as a whole is a much better one than past expansions where you only visited specific hubs in the world for daily quests after leveling to cap.
    • They’d like to make world quests more varied and engaging than just “find the closest rare elites and kill them” to complete an emissary.
    • Incursions are essentially world quests but are way more story driven and meaningful because they incorporate the war.
  • Professions
    • The team believes that the quest system for professions in Legion was too heavy based on feedback.
    • Later patches plan to add small quest content that tries to give importance to the professions that you have chosen.
  • Legendaries
    • The devs are open to having legendary items where it makes sense.
    • They want to avoid past experiences of having players get lucky and being 20% stronger than anyone else because of it, guilds having bad luck and getting no legendary drops, or stacking players because they have legendaries.
  • Guilds
    • A lot can be done for the improvement both on the recruitment side and from a player looking to find a guild. That is something they're working on and will have some improvements to roll out later on in Battle for Azeroth.
    • They want to make sure guild identity matters, but past iterations of buffs and level systems caused newer guilds to struggle to keep up, which limits the diversity of options.
  • Crucible of Storms
    • There will be a quest chain for both Horde and Alliance to explain the events leading to the raid. It will differ slightly based on faction.
  • Sanguicells
    • Enchanters will have new recipes that will actually convert Sanguicell into Expulsom for personal use.
    • A universal cooking recipe will allow you to use Sanguicell in place of rare fish for the highest level of raid feasts.
  • Emissary Rewards
    • The team switched from random rewards to specific ones so that players could decide if they wanted to do the cache for the day.
    • The rewards were recently increased to make it more worthwhile to players to complete emissaries.
    • In retrospect, Paragon reputation should have been in Battle for Azeroth since launch to keep world quests and reputation more relevant.
This article was originally published in forum thread: Activision Earnings Call, Hearthstone Pop-Up Book, Mobile Titles for Blizzard IPs started by chaud View original post
Comments 373 Comments
  1. sopeonaroap's Avatar
    Quote Originally Posted by Kpmk View Post
    I mean, mobile is a legit gaming platform with the by far the biggest audience whether you like it or not. Blizzard is trying to personally raise the standard for mobile games, I'd say that's a good thing for the industry.
    lol, personally

    they're paying netease to reskin their other mobile game Endless Gods. blizz isn't personally doing shit
  1. Kpmk's Avatar
    Quote Originally Posted by Varitok View Post
    Big audience but not a legit gaming platform. Sorry to say. 99.9% of mobile games are MTX cash grabs, They aren't raising the standard, if they were, they'd do it alone and not pump it full of money grubbing.
    Because it is largely still a new emerging market. Everyone rushed to get in on the profits. Now if companies start making real gaming experiences on mobile that would leave less room for the shitty cash grab type games and hopefully drive them out.

    - - - Updated - - -

    Quote Originally Posted by sopeonaroap View Post
    lol, personally

    they're paying netease to reskin their other mobile game Endless Gods. blizz isn't personally doing shit
    I still don't get this argument, the games don't really look similar. And it makes sense they would work with another company that already knows the ins and outs for their first mobile endeavor
  1. Daedius's Avatar
    The "muting"...

    Fuck Blizzard, seriously... Done with this fucking company.
  1. Kpmk's Avatar
    Quote Originally Posted by Boomzy View Post
    They aren't though. The game they showed is a reskin of a shitty game, and it isn't even made by them.
    They are working with another company that already knows the mobile market well, yes. And no, the reskin thing is a blatant lie.
  1. Th3Scourge's Avatar
    Live by the market, die by the market

    Capitalism can be bittersweet sometimes.
  1. Cthulhu fhtagn's Avatar
    Seeing them say that "some of their best devs are on mobile now" kinda breaks my heart. It feels the same as when we saw overwatch being built with such polish and launched at the time we had the biggest drought the game had seen. It's just shitty when the games that brought them the fortune they have is being funneled into projects with a wider audience while the original games are being left more and more. Now they are after an audience that has nothing to do with the audience that made diablo the series it is today.

    The "bigger audience" shit does not justify anything, they still are abandoning most of their original fanbase and the platform that allows them to get stinky rich from shitty games now. I do believe we will still get a diablo 4 and whatever the fuck for the other ips, but they are not a priority clearly. They are not going to be the games with the "best developers" or the most time put into them. It is like if your favourite metal band started to play some current autotune horseshit pop (sorry i have no idea what's in right now, in my head its that). That's what blizzard feels to me on many fronts now, they used to make games that felt like they were just made for whatever releases the dopamine in my brain. Now they are going forward with the audience first, then trying to figure out a game to reach as many people as possible instead of having their own vision.
  1. Gadzooks's Avatar
    Quote Originally Posted by Kpmk View Post
    I still don't get this argument, the games don't really look similar. And it makes sense they would work with another company that already knows the ins and outs for their first mobile endeavor
    This isn't their first mobile endeavor, Hearthstone was.

    They have to partner with a Chinese company, to sell a game in China. Companies in China that sell games have to be Chinese owned.

    Netease already licenses WoW and Hearthstone and other titles there for Blizzard.

    This is less about Netease's experience, because there are plenty of other Chinese companies with that, and more about Netease already being Blizzard's partner there, a necessary one, and that they have a game they can rebuild for Diablo is just icing on the money cake. I'd almost guarantee they didn't shop this project around to other Chinese companies.

    If Blizzard intended to make this game for US/EU markets primarily, they wouldn't need Netease, at all.
  1. Kyphael's Avatar
    Quote Originally Posted by WoWGoneBad View Post
    I have owned 6 cell phones over the last 12 years. I used them maybe a max of avout 100 or so hours. They served me more as alarm clocks and calendars than a phone.
    I do text and call, and use the alarm but that's it. My desktop is irreplaceable.
  1. Logwyn's Avatar
    "Enchanters will have new recipes that will actually convert Sanguicell into Expulsom for personal use."

    Hurray!!!!!!!
  1. f3llyn's Avatar
    "The team admits that..."

    "didn't translate as well as they hoped"

    "we know it feels bad..."

    They *always* say shit like this after they get negative criticism. Stop making excuses blizzard and start listening to feedback, and not last week. But 8 months ago when we told you azerite was shit. When we told you the gcd change was shit. When we told you certain specs were shit.
  1. Daedius's Avatar
    People mocked me when I said back during Legion I didn't like the direction the company was heading in... guess it took this Blizzcon to see how far they've fallen from their mantle for the masses...
  1. Deficineiron's Avatar
    Quote Originally Posted by Gadzooks View Post
    Depends on what your definition of "legit" is. To a game publisher, anything that gets them profits is legit.

    This whole "raising the standard" is just the talking points. It's why the Diablo devs were parroting 'authentic Diablo experience" the whole time. They're spinning. It's the bread and butter of marketing.

    And, every game except Starcraft has MTX now. Overwatch, Hearthstone, HOTS, WoW, and now Diablo. This is something new? Somehow MTX on mobile is worse than the WoW Token?
    observant forum readers will start connecting the dots between the authentic diablo experience phrase and the authentic classic experience phrase.
  1. mmoc1e91e35c21's Avatar
    Quote Originally Posted by Daedius View Post
    People mocked me when I said back during Legion I didn't like the direction the company was heading in... guess it took this Blizzcon to see how far they've fallen from their mantle for the masses...
    Well if they cater to the masses, then a mobile phone game is the correct way to go?
  1. Ulfric Trumpcloak's Avatar
    Are they committing suicide or what?
  1. Gadzooks's Avatar
    Quote Originally Posted by Deficineiron View Post
    observant forum readers will start connecting the dots between the authentic diablo experience phrase and the authentic classic experience phrase.
    You're a clever one...

    But I'm not going there, I don't care about Classic. It's fine. It's coming, and it will be the hardcore paradise so many want and dreamed of.
  1. crakerjack's Avatar
    Quote Originally Posted by Sprinky View Post
    Diablo Immortal is going to make them a boat load of money. No idea why people think its a bad business decision to release the Diablo mobile game. What was a bad business decision was not announcing any Diablo pc content.
    Well and how they did it too. "Hey guys its blizzcon and oh what's this behind me? Giant lettering for Diablo?! Well let me just hype the hell out of this game and get everyone excited. Oh and don't forget Diablo 3 came out 6 years ago so we're right at that time where most fans could expect an announcement. Before we tell you what Diablo this is, lets show you a cool cinematic. ARE YOU GUYS READY FOR THIS DIABLO GAME?! Well it's for mobile only, no plans at all for it to be a PC game when it's been a PC game for over 20 years. Enjoy blizzcon!"
  1. Zandalarian Paladin's Avatar
    The interview for D:I is nothing short of infuriating.

    I wanted to at least give the game a try, but right now I don't even want to hear about it. They've just added insult to injury with that crappy interview.
  1. mmoc35f68e9f3b's Avatar
    Sounds like they are narcissistic.

    Also is it safe to assume that Hots is about to be cancelled if people don't play it nor spend any money on it, not to mention they were not even worth mentioning.
  1. Biggles Worth's Avatar
    "Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world."

  1. Gadzooks's Avatar
    Quote Originally Posted by crakerjack View Post
    Well and how they did it too. "Hey guys its blizzcon and oh what's this behind me? Giant lettering for Diablo?! Well let me just hype the hell out of this game and get everyone excited. Oh and don't forget Diablo 3 came out 6 years ago so we're right at that time where most fans could expect an announcement. Before we tell you what Diablo this is, lets show you a cool cinematic. ARE YOU GUYS READY FOR THIS DIABLO GAME?! Well it's for mobile only, no plans at all for it to be a PC game when it's been a PC game for over 20 years. Enjoy blizzcon!"
    Yeah, it was the presentation, pretty much. We know now, that more stuff is coming for the franchise, so that issue is somewhat settled.

    The whole "You guys have phones, don't you?" thing is still obnoxious. They expected dedicated desktop players to just accept this, and it reeks of arrogance. It's not that they don't get the players, it's they don't care - and that comment is like "Like, are you dumb or something? You don't get how awesome this is? Noobs!" This was an obvious attempt to shove a game down the throats of players who didn't want it, don't want it, and have been starved for anything Diablo related for years. In a different context, in a different setting, it would have been fine.

    But I think that's been covered to death at this point. We all pretty much agree it was a shit move by them, and they responded by tripling down on their campaign.

    Again, their PR and marketing people are just awful.

Site Navigation