WoW Classic Demo Extended to Monday

Pre-Release Is Back for Rastakhan’s Rumble - And Rowdier Than Ever!

AMA Starting, Orphea PTR Datamining, InvenGlobal Interviews

Activision Blizzard Q3 2018 Earnings Call
Activision Blizzard has their earnings call today.

  • Activision Blizzard had 345 million Monthly Active Users in the quarter.
  • Blizzard had 37 million MAU in the quarter. (Identical to last quarter)
  • World of Warcraft: Battle for Azeroth set a new day-one franchise record with more than 3.4 million units sold-through.
  • World of Warcraft engagement grew strongly quarter-over-quarter. The expansion saw strong participation in value-added services.
  • Next year will be World of Warcraft's 15th anniversary, with events both in and out of the game.
  • Hearthstone recently surpassed the 100 million life-to-date registered player milestone
  • Players spent a record 52 minutes per day in Activision, Blizzard, and King games in the quarter.
  • Viewership of Activision Blizzard games was up substantially this quarter, and in the month of October, Activision Blizzard had seven of the top 20 most viewed games on the industry’s largest streaming platform
  • BlizzCon drew over 40,000 fans in person with millions more livestreaming from around the world
  • Overwatch League continues to build on the success of its inaugural season with the announcement of the sale of another six teams in September, again at a substantially higher valuation than the team prices in the first season.
  • The total Overwatch League roster is now at 20 teams, with nine teams outside the U.S
  • Many top mobile games are based on IP originally created for console and PC, so the company is investing in mobile releases for Activision and Blizzard fanchises
  • Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
  • When the time is right, the team will reveal other Diablo projects in the works.
  • There are a lot of players that are eager for more Diablo content on PC and console, that came through clearly from BlizzCon.
  • Launching Diablo Immortal is only the beginning, there will be updates.
  • The team is only going to release when Diablo Immortal meets the community's high standards.
  • Taking a game to mobile with Blizzard quality standards can open Blizzard franchises to a new audience, especially in China where Blizzard is a strong brand.
  • It's important that Diablo Immortal is an excellent experience when released.


The Hearthstone Pop-Up Book Available on Amazon
The Hearthstone Pop-Up Book is now available for purchase on Amazon! This is a charming story told with the game's signature wit and whimsy, fully illustrated with center pops.




Developers Working on Mobile Titles Across All Blizzard IPs
In a recent press conference for Diablo: Immortal at Blizzcon, executive producer Allen Adham stated that mobile games for other Blizzard IPs are currently in development. Here is a recap of the specifics from the press conference. Wyatt Cheng is also part of the press conference.


  • Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs.
  • Some of them are with external partners, like Diablo: Immortal; but many of them are being developed internally only, and they'll have information to share on those in the future.
  • Blizzard's approach to mobile gaming comes from many people over the last few years shifting away from playing primarily on desktop to playing many hours on mobile.
  • Allen says that they have more new products in development today at Blizzard than they've ever had before and the future is very bright.
  • Diablo: Immortal is being designed with the intent that people of all ages can play it, and will not be a mature rated game.
  • This is an opportunity to introduce Diablo to a much wider audience around the world.
  • NetEase has been a partner of Blizzard for awhile and this partnership happened organically. There are developers here and in China working on this title.
  • Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs.
  • Wyatt says that most of the criticism comes from being skeptical of the game, but many who have played it on the show floor started skeptical but thought it was awesome.
  • Blizzard is always trying to innovate and this is just one of the ways they are experimenting with new genres.
  • They do emphasize that they are working on multiple Diablo projects and the hard-core PC fans should take note of this.


WoW Subreddit Developer Interview
The WoW subreddit also interviewed Ion Hazzikostas during Blizzcon.

  • Story
    • The major story arc for an expansion is planned out months to years in advance.
    • The Alliance will learn of Saurfang's escape from a Horde hero in their midst and try to understand how a prisoner escaped from under their nose.
    • There's more to creating a story than just listening to the community's perspective. Stories must have highs and lows then invoke different emotional responses from many different people in order to be meaningful and that means sometimes having frustrating moments which may be upsetting to some fans.
    • There has to be a balance between highs and lows in a story.
    • The PTR is when they’re more likely to take feedback from confused players and change things. Ultimately they feel that they need to trust creative impulses within the team and be story-focused, but they do listen to feedback.
  • Warfronts
    • The team admits that lack of clarification for how Warfronts cycle was not done well this caused a lot of confusion that can be addressed with better communication by Blizzard.
    • Warfront cycles were created to give more content that ebbs and flows based on player activities.
    • The new Warfront will have a rotating set of actual daily turn in quests while the contribution window is open. Different materials will be needed everyday rather than 13 things for you to do on day 1 and then zero for the rest of it.
    • The team wants to focus on smaller chunks of world content available more often over larger chunks that are only available every couple of weeks so that there feels like there is more to do.
  • Azerite Armor
    • With Azerite Armor, they hoped to have a system where players are always building toward a more interesting upgrade - making new decisions on a regular basis, but they some of these iterations in Battle for Azeroth haven't translated as well as they had hoped.
    • Having one spec trait to choose from and one generic trait was a major folly of the system upfront and they hope that the new second outer ring will address this by having several choices tailored to your spec to choose from right away.
    • The hope is that adding an additional ring of traits will lessen the sense that there’s only one Azerite piece that you have to have for a given situation. The new currency system for targeting specific high-iLevel Azerite pieces should also help with that.
    • They are still listening, still open to making changes as needed and hope that players trust that they care deeply about the matter and aren’t ignoring feedback because they think everything is fine.
  • World Quests
    • They admit that world quests have a lot of repetition and are looking for ways to address this, but the system as a whole is a much better one than past expansions where you only visited specific hubs in the world for daily quests after leveling to cap.
    • They’d like to make world quests more varied and engaging than just “find the closest rare elites and kill them” to complete an emissary.
    • Incursions are essentially world quests but are way more story driven and meaningful because they incorporate the war.
  • Professions
    • The team believes that the quest system for professions in Legion was too heavy based on feedback.
    • Later patches plan to add small quest content that tries to give importance to the professions that you have chosen.
  • Legendaries
    • The devs are open to having legendary items where it makes sense.
    • They want to avoid past experiences of having players get lucky and being 20% stronger than anyone else because of it, guilds having bad luck and getting no legendary drops, or stacking players because they have legendaries.
  • Guilds
    • A lot can be done for the improvement both on the recruitment side and from a player looking to find a guild. That is something they're working on and will have some improvements to roll out later on in Battle for Azeroth.
    • They want to make sure guild identity matters, but past iterations of buffs and level systems caused newer guilds to struggle to keep up, which limits the diversity of options.
  • Crucible of Storms
    • There will be a quest chain for both Horde and Alliance to explain the events leading to the raid. It will differ slightly based on faction.
  • Sanguicells
    • Enchanters will have new recipes that will actually convert Sanguicell into Expulsom for personal use.
    • A universal cooking recipe will allow you to use Sanguicell in place of rare fish for the highest level of raid feasts.
  • Emissary Rewards
    • The team switched from random rewards to specific ones so that players could decide if they wanted to do the cache for the day.
    • The rewards were recently increased to make it more worthwhile to players to complete emissaries.
    • In retrospect, Paragon reputation should have been in Battle for Azeroth since launch to keep world quests and reputation more relevant.
This article was originally published in forum thread: Activision Earnings Call, Hearthstone Pop-Up Book, Mobile Titles for Blizzard IPs started by chaud View original post
Comments 365 Comments
  1. mmocbd7c196845's Avatar
    Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
    Are they for real? The crowd hated it, boo'd and was very vocal about it all. No doubt the project will score them a ton of relatively easy money, but saying the fans at BlizzCon gave them any indication they loved it... that's just a big fat lie. Not surprising after they tried to remove all the downvotes on YouTube. Sad.
  1. Deficineiron's Avatar
    Quote Originally Posted by Gadzooks View Post


    King is printing money with Candy Crush, and they're expanding the franchise, and rolling it out in France.
    unlike blizzard, king was paid for with cash (debt), but the concept for kotick seems similar - purchase a AAA property that is already best-in-class, and use his special magic formula to (try to) get even more money out of it.
  1. mmoccdfb04c462's Avatar
    Quote Originally Posted by VanishO2 View Post
    Nothing matters if the plataform is not confortable to play for longer sessions.

    That's the problem with mobiles... nobody enjoys playing on it for hours, with the device heating, plugged on a cord (because it will drain your battery really fast) and using wifi, because let's face it, mobile network will always sucks. Mobile devices also suck as they're made with you trading it asap in mind. Next year, who knows, maybe it won't work on your phone anymore.

    Nobody enjoys that. Mobile games are just for easy money and not that longer playing sessions.

    Lineage 2 is a huge success on mobile? Sure, with most people playing on huge devices/Android emulators... and their PC portifolio is dead btw.
    Oh I know all about the downsides of mobile devices, but that's the thing, Diablo Immortal will probably not feature anything that makes you want to play hours on end, just a quick dungeon run you can do during your break or something like that, at least that's what I'm expecting of it.

    In the end, the big mistake that Blizzard made in my opinion, is that Blizzcon, with all it's hardcore PC fans, was the wrong venue to show this game at, to try and get people exited for it, this should have been done at a more neutral con that's not 100% Blizzard, preferably somewhere in Asia, as that is where the main market for these types of games tends to lie, or maybe a simple blog post would have sufficed, "hey we're doing this side project with NetEase, a mobile Diablo title, take a look if you're interested"
    Not on the main stage, at your biggest show, in a hall filled with PC playing fanatics who don't care one damn bit about mobile games, if not hate them outright.

    As for Lineage M (not 2 M my bad), ya big hit apparently, tho it seems to be riding on the coattails of Netmarble's Lineage 2 Revolution (also a mobile title)
    I was also wrong, NCSoft only mentioned they are committed to future PC games, but the announced Aion 2, Blade & Soul 2, Blade & Soul M, Blade & Soul S and Lineage2M (this time for real) are all mobile games, their only know PC development, Project TL, was not mentioned, so ya you're right their PC portfolio is very very dead.
    I got confused because they chose not to use the M(obile) designation for the sequels to Aion and Blade & Soul, and yes those are the fully fledged sequels/prequels to the original PC games.
  1. Deficineiron's Avatar
    Quote Originally Posted by Reathyr View Post
    Oh I know all about the downsides of mobile devices, but that's the thing, Diablo Immortal will probably not feature anything that makes you want to play hours on end, just a quick dungeon run you can do during your break or something like that, at least that's what I'm expecting of it.

    In the end, the big mistake that Blizzard made in my opinion, is that Blizzcon, with all it's hardcore PC fans, was the wrong venue to show this game at, to try and get people exited for it, this should have been done at a more neutral con that's not 100% Blizzard, preferably somewhere in Asia, as that is where the main market for these types of games tends to lie, or maybe a simple blog post would have sufficed, "hey we're doing this side project with NetEase, a mobile Diablo title, take a look if you're interested"
    Not on the main stage, at your biggest show, in a hall filled with PC playing fanatics who don't care one damn bit about mobile games, if not hate them outright.

    As for Lineage M (not 2 M my bad), ya big hit apparently, tho it seems to be riding on the coattails of Netmarble's Lineage 2 Revolution (also a mobile title)
    I was also wrong, NCSoft only mentioned they are committed to future PC games, but the announced Aion 2, Blade & Soul 2, Blade & Soul M, Blade & Soul S and Lineage2M (this time for real) are all mobile games, their only know PC development, Project TL, was not mentioned, so ya you're right their PC portfolio is very very dead.
    I got confused because they chose not to use the M(obile) designation for the sequels to Aion and Blade & Soul, and yes those are the fully fledged sequels/prequels to the original PC games.
    blizzard may have known this wasn't ideal - implication is they didn't have anything else to show or headline as upcoming.
  1. mmoc485a95b6e9's Avatar
    I heard BLIZZCON 2019 will be renamed to BLIZZPHON. Plus it will also take place in its new home -> Shanghai. True story
  1. Kayze's Avatar
    Oh look! Lots of people play bejeweled on their mobile phones! Obviously they want a full fledged game and Diablo is perfect for the fruit ninja market!

    For those defending this with Hearthstone, that game started on PC and was ported to mobile. It wasn't made from scratch on mobile AND wasn't made out to be a huge announcement. Diablo Immortals likely won't be bad, but it's still nothing special, a reskin, and not worth a huge announcement that it got.
  1. Planetdune's Avatar
    I wouldn't mind going back to a world without smartphones.. and without socials for that matter..
  1. Vegas82's Avatar
    Wow, so they’re straight up lying to shareholders. That seems smart...
  1. Krawu's Avatar
    It's important that Diablo Immortal is an excellent experience when released.
    Yeah it is, but unfortunately that has already been made impossible when they decided to develop it for mobile. I'm sure the Chinese market will love it but I'll not play a single second of it.
    At home, every other ARPG on PC is better by default since I have physical controls (and cheaper due to the very probably MTX shitstorm headed our way) and on mobile any game that doesn't have real-time gameplay is better by default.

    Sad to see that even after all the outrage Blizzard fails to understand why their fans are angry. If they wanted to extend an olive branch they can start by announcing a PC port. Or better yet, cancel the whole thing and start over without the involvement of NetEase. This is not a game for the gamers, it's a game for the investors.

    In the end, it doesn't matter what they do, since the IP is now officially dead for me. I simply don't trust them to do right by their fans any more. First they dumbed down the entire Diablo Formula in D3, then the RMAH (likely to make a return in Immortal) and drama during D3 development ("Fuck that loser" anyone?) and now this fiasco.

    What they should've done is to first announce the opening of a new Blizzard branch: Blizzard Mobile. Then have THAT studio come out with D:I as their first game, and then they could've peddled all the mobile shit games they wanted without alienating their fans.
  1. mmocfd328e0b6e's Avatar
    Muted: showing little enthusiasm

    "The idea received a muted response."
  1. apelsinjuice's Avatar
    The big investors are losing hope in Acti-blizzard. CoD selling less than expected, destiny doing badly, diablo immortals fiasco and a lot of other stuff will add up.

    but the fact is a lot of the bigger companies is looking to shift more and more to mobile as well as the Asian market.
  1. Fabinas's Avatar
    Quote Originally Posted by oathy View Post
    BFA digital upgrade now down to 14 pounds from 52 pounds
    Dunno wtf is what you saw, there isn't such shit in ma bnet Launcher. Pic or didn't happen.
  1. Kuja's Avatar
    "Diablo Immortal will be well received by players around the world."

    Yeah, right. Let's see if play store reviews agree with that. Unless they manipulate those as well.
  1. mmocfd328e0b6e's Avatar
    Quote Originally Posted by Kuja View Post
    "Diablo Immortal will be well received by players around the world."

    Yeah, right. Let's see if play store reviews agree with that. Unless they manipulate those as well.
    Game journalism, media = dogs of the companies. They don't bite the ones who are feeding them.
  1. dranlord's Avatar
    Quote Originally Posted by VanishO2 View Post


    And BfA, HS and HotS not doing well.

    CoD actually did surprisingly well for the predicted failure.

    you should check your data dude, HS is making blizzard more money that most of thier other IP, WoW coming first. HotS still doing ok for the competition they have.

    And even Activition come out and said that CoD lunch was a failure on thier eye. And Destiny is selling bad and they announce that too.

    yeah is cool you dont like blizzard but making date is just stupid.
  1. Chrno's Avatar
    Quote Originally Posted by Darknessvamp View Post
    Literally one comes to mind and that is Fortnite. I'm pretty sure the Ghost Recon Game, the Call of Duty: Heroes game (had to google this as I knew there was one but nothing more than that, they're shutting it down), Dungeon Keeper Mobile and Lineage Mobile games are considered "top mobile games". Ah wait, the listings show that they're all cheap match 3-games, puzzle games and crash of clans/the flavor of the month copy cat.
    Well, tbf. I actually enjoyed lineage for the short time i player it. I played as f2p which was a challenge on itself and actually motivated me to keep up with the whales off my guild. Biggest gripe with these soort of games is that they mostly have a 'autoplay' functioneel which Just kills the game.... Even some pc games have it nowadays
  1. oathy's Avatar
    Quote Originally Posted by Fabinas View Post
    Dunno wtf is what you saw, there isn't such shit in ma bnet Launcher. Pic or didn't happen.
    it was 100% there.
    but yes its gone. Will be very interesting to see what unfolds next week
    it happened after the launcher updated. And yes if it happens again will take a screen shot
  1. Helly's Avatar
    How will be obtainable new crafting 400 ilvl receipes for gloves/legs in 8.1? If discoverable like Imbued/Emblazoned - so we will need to craft same 385 again to get patterns, wasting huge resources?
  1. mmoc133ea5993d's Avatar
    Quote Originally Posted by oathy View Post
    it was 100% there.
    but yes its gone. Will be very interesting to see what unfolds next week
    it happened after the launcher updated. And yes if it happens again will take a screen shot
    £13......https://eu.shop.battle.net/en-us/pro...le-for-azeroth
  1. tankbug's Avatar
    Quote Originally Posted by Kuja View Post
    "Diablo Immortal will be well received by players around the world."

    Yeah, right. Let's see if play store reviews agree with that. Unless they manipulate those as well.
    Or that disgruntled PC Diablo fans gang up on it as a big FU to Blizzard for not making a "proper" Diablo. That could really swing both ways, both would be unethical. I don't care for mobile games, and probably won't play it, but I'm sure it will be one of the best out there.

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