WoW Classic Demo Extended to Monday

Pre-Release Is Back for Rastakhan’s Rumble - And Rowdier Than Ever!

AMA Starting, Orphea PTR Datamining, InvenGlobal Interviews

Activision Blizzard Q3 2018 Earnings Call
Activision Blizzard has their earnings call today.

  • Activision Blizzard had 345 million Monthly Active Users in the quarter.
  • Blizzard had 37 million MAU in the quarter. (Identical to last quarter)
  • World of Warcraft: Battle for Azeroth set a new day-one franchise record with more than 3.4 million units sold-through.
  • World of Warcraft engagement grew strongly quarter-over-quarter. The expansion saw strong participation in value-added services.
  • Next year will be World of Warcraft's 15th anniversary, with events both in and out of the game.
  • Hearthstone recently surpassed the 100 million life-to-date registered player milestone
  • Players spent a record 52 minutes per day in Activision, Blizzard, and King games in the quarter.
  • Viewership of Activision Blizzard games was up substantially this quarter, and in the month of October, Activision Blizzard had seven of the top 20 most viewed games on the industry’s largest streaming platform
  • BlizzCon drew over 40,000 fans in person with millions more livestreaming from around the world
  • Overwatch League continues to build on the success of its inaugural season with the announcement of the sale of another six teams in September, again at a substantially higher valuation than the team prices in the first season.
  • The total Overwatch League roster is now at 20 teams, with nine teams outside the U.S
  • Many top mobile games are based on IP originally created for console and PC, so the company is investing in mobile releases for Activision and Blizzard fanchises
  • Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
  • When the time is right, the team will reveal other Diablo projects in the works.
  • There are a lot of players that are eager for more Diablo content on PC and console, that came through clearly from BlizzCon.
  • Launching Diablo Immortal is only the beginning, there will be updates.
  • The team is only going to release when Diablo Immortal meets the community's high standards.
  • Taking a game to mobile with Blizzard quality standards can open Blizzard franchises to a new audience, especially in China where Blizzard is a strong brand.
  • It's important that Diablo Immortal is an excellent experience when released.


The Hearthstone Pop-Up Book Available on Amazon
The Hearthstone Pop-Up Book is now available for purchase on Amazon! This is a charming story told with the game's signature wit and whimsy, fully illustrated with center pops.




Developers Working on Mobile Titles Across All Blizzard IPs
In a recent press conference for Diablo: Immortal at Blizzcon, executive producer Allen Adham stated that mobile games for other Blizzard IPs are currently in development. Here is a recap of the specifics from the press conference. Wyatt Cheng is also part of the press conference.


  • Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs.
  • Some of them are with external partners, like Diablo: Immortal; but many of them are being developed internally only, and they'll have information to share on those in the future.
  • Blizzard's approach to mobile gaming comes from many people over the last few years shifting away from playing primarily on desktop to playing many hours on mobile.
  • Allen says that they have more new products in development today at Blizzard than they've ever had before and the future is very bright.
  • Diablo: Immortal is being designed with the intent that people of all ages can play it, and will not be a mature rated game.
  • This is an opportunity to introduce Diablo to a much wider audience around the world.
  • NetEase has been a partner of Blizzard for awhile and this partnership happened organically. There are developers here and in China working on this title.
  • Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs.
  • Wyatt says that most of the criticism comes from being skeptical of the game, but many who have played it on the show floor started skeptical but thought it was awesome.
  • Blizzard is always trying to innovate and this is just one of the ways they are experimenting with new genres.
  • They do emphasize that they are working on multiple Diablo projects and the hard-core PC fans should take note of this.


WoW Subreddit Developer Interview
The WoW subreddit also interviewed Ion Hazzikostas during Blizzcon.

  • Story
    • The major story arc for an expansion is planned out months to years in advance.
    • The Alliance will learn of Saurfang's escape from a Horde hero in their midst and try to understand how a prisoner escaped from under their nose.
    • There's more to creating a story than just listening to the community's perspective. Stories must have highs and lows then invoke different emotional responses from many different people in order to be meaningful and that means sometimes having frustrating moments which may be upsetting to some fans.
    • There has to be a balance between highs and lows in a story.
    • The PTR is when they’re more likely to take feedback from confused players and change things. Ultimately they feel that they need to trust creative impulses within the team and be story-focused, but they do listen to feedback.
  • Warfronts
    • The team admits that lack of clarification for how Warfronts cycle was not done well this caused a lot of confusion that can be addressed with better communication by Blizzard.
    • Warfront cycles were created to give more content that ebbs and flows based on player activities.
    • The new Warfront will have a rotating set of actual daily turn in quests while the contribution window is open. Different materials will be needed everyday rather than 13 things for you to do on day 1 and then zero for the rest of it.
    • The team wants to focus on smaller chunks of world content available more often over larger chunks that are only available every couple of weeks so that there feels like there is more to do.
  • Azerite Armor
    • With Azerite Armor, they hoped to have a system where players are always building toward a more interesting upgrade - making new decisions on a regular basis, but they some of these iterations in Battle for Azeroth haven't translated as well as they had hoped.
    • Having one spec trait to choose from and one generic trait was a major folly of the system upfront and they hope that the new second outer ring will address this by having several choices tailored to your spec to choose from right away.
    • The hope is that adding an additional ring of traits will lessen the sense that there’s only one Azerite piece that you have to have for a given situation. The new currency system for targeting specific high-iLevel Azerite pieces should also help with that.
    • They are still listening, still open to making changes as needed and hope that players trust that they care deeply about the matter and aren’t ignoring feedback because they think everything is fine.
  • World Quests
    • They admit that world quests have a lot of repetition and are looking for ways to address this, but the system as a whole is a much better one than past expansions where you only visited specific hubs in the world for daily quests after leveling to cap.
    • They’d like to make world quests more varied and engaging than just “find the closest rare elites and kill them” to complete an emissary.
    • Incursions are essentially world quests but are way more story driven and meaningful because they incorporate the war.
  • Professions
    • The team believes that the quest system for professions in Legion was too heavy based on feedback.
    • Later patches plan to add small quest content that tries to give importance to the professions that you have chosen.
  • Legendaries
    • The devs are open to having legendary items where it makes sense.
    • They want to avoid past experiences of having players get lucky and being 20% stronger than anyone else because of it, guilds having bad luck and getting no legendary drops, or stacking players because they have legendaries.
  • Guilds
    • A lot can be done for the improvement both on the recruitment side and from a player looking to find a guild. That is something they're working on and will have some improvements to roll out later on in Battle for Azeroth.
    • They want to make sure guild identity matters, but past iterations of buffs and level systems caused newer guilds to struggle to keep up, which limits the diversity of options.
  • Crucible of Storms
    • There will be a quest chain for both Horde and Alliance to explain the events leading to the raid. It will differ slightly based on faction.
  • Sanguicells
    • Enchanters will have new recipes that will actually convert Sanguicell into Expulsom for personal use.
    • A universal cooking recipe will allow you to use Sanguicell in place of rare fish for the highest level of raid feasts.
  • Emissary Rewards
    • The team switched from random rewards to specific ones so that players could decide if they wanted to do the cache for the day.
    • The rewards were recently increased to make it more worthwhile to players to complete emissaries.
    • In retrospect, Paragon reputation should have been in Battle for Azeroth since launch to keep world quests and reputation more relevant.
This article was originally published in forum thread: Activision Earnings Call, Hearthstone Pop-Up Book, Mobile Titles for Blizzard IPs started by chaud View original post
Comments 375 Comments
  1. Kpmk's Avatar
    Quote Originally Posted by Gadzooks View Post
    This isn't their first mobile endeavor, Hearthstone was.

    They have to partner with a Chinese company, to sell a game in China. Companies in China that sell games have to be Chinese owned.

    Netease already licenses WoW and Hearthstone and other titles there for Blizzard.

    This is less about Netease's experience, because there are plenty of other Chinese companies with that, and more about Netease already being Blizzard's partner there, a necessary one, and that they have a game they can rebuild for Diablo is just icing on the money cake. I'd almost guarantee they didn't shop this project around to other Chinese companies.

    If Blizzard intended to make this game for US/EU markets primarily, they wouldn't need Netease, at all.
    Porting a card game to mobile is a little different than building a mobile game from the ground up
  1. Gadzooks's Avatar
    Quote Originally Posted by Kpmk View Post
    Porting a card game to mobile is a little different than building a mobile game from the ground up
    What part of the game did they not write and code? The still had to do the work, even if the concept was from the physical card game. Are you that invested in being in denial about this? What I'm saying isn't radical at all. Why is this a point you felt you needed to make?
  1. The Dark One's Avatar
    I mean, I'm not super excited that Blizz has a mobile focus. But if it brings in the money and they continue their PC franchises as well *shrug*

    I would like to see more console content too.
  1. Evolution69's Avatar
    Legendaries
    The devs are open to having legendary items where it makes sense.
    They want to avoid past experiences of having players get lucky and being 20% stronger than anyone else because of it, guilds having bad luck and getting no legendary drops, or stacking players because they have legendaries.

    I dunno why they dont introduce some legendary random drop base on ilvl only

    One you have to be extreme lucky to get one
    You could put +5 ilvl over the mythic difficulty lvl drop. So if you have a possibility of a titanforged mythic piece of max 395 ilvl, the legendary would be ilvl 400 Which would be only a stats increase and it wouldnt be so much powerful that everyone would die for or whine about not having one. And it wouldnt be such a powerful item that the next content would make them obsolete and you would pray for another lucky drop.

    You could also introduce a grinding process to trade currency for a legendary upgrade. Pretty much like the valor points. It would take around 3-4 week to grind the currency and get one upgrade.

    That would be a cool and fun way to obtain legendary. You could also put some set bonus, like...
    2 legendary +1% increase dmg.
    4 +1.5%
    6 +2%

    I know the increased dmg % is low, but you don't wanna make it so powerful that you would keep them for the next content patch. So,this way, you'll always be sure that the player will replace his gear on the next content without having the problem to come up with some set bonus.
  1. Nexx226's Avatar
    Quote Originally Posted by Kyphael View Post
    I hate cell phones, sure as hell don't play games on them and never will, so my perspective of Blizzard's future isn't very bright.
    Right. I'm sure you speak for the hundreds of millions of people who do play mobile games.
  1. jasoncb's Avatar
    Quote Originally Posted by Nexx226 View Post
    Right. I'm sure you speak for the hundreds of millions of people who do play mobile games.
    umm he did say "his perspective" so clearly wasn't speaking for anyone else.
  1. Kyphael's Avatar
    Quote Originally Posted by Nexx226 View Post
    Right. I'm sure you speak for the hundreds of millions of people who do play mobile games.
    No, just myself. I didn't mean Activision-Blizzard's future wasn't bright, I meant my perspective of them. I won't be one of their customers if they focus all resources on mobile games.
  1. Shinagami091's Avatar
    - Many top mobile games are based on IP originally created for console and PC, so the company is investing in mobile releases for Activision and Blizzard fanchises
    - Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.

    Now theres a head scratcher. I cant think of any top mobile games based on console or PC games. Fan reaction was muted? Now there's the understatement of the decade. I've also heard testimony from BlizzCon who said the tone was very, for lack of a better word, somber so where they get the thought that Diablo Immortal was well received at BlizzCon is silly to me. Feels like they just flat out lied to their shareholders.
  1. Archmage Alodi's Avatar
    Many top mobile games are based on IP originally created for console and PC, so the company is investing in mobile releases for Activision and Blizzard fanchises.
    And they say diablo immortal was well received, blizzard should take their asses out of their butts.
  1. Shinagami091's Avatar
    When I saw Mike Morhaime give his speech at the opening ceremony I couldn't help but feel like he seemed regretful to be handing the company over. I know that Blizz has creative autonomy but I have to wonder if Activision is pushing Blizz into the mobile market and Mike didn't like that direction so he instead stepped aside. This of course is purely conjecture. It has me wondering why he really left though.
  1. Xisa's Avatar
    My hope is investors keep smashing their nuts in until they are forced to show hands on D4 to sate that.

    Blizzard isn't EA - they know the level of fan engagement that the company relies on is a huge part of its success.
    Intentionally alienating your primary revenue stream to chase an oversaturated Asian market isn't necessarily good business.
  1. Nargrom's Avatar
    ''Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world''
    lol what?
  1. Kpmk's Avatar
    Quote Originally Posted by Gadzooks View Post
    What part of the game did they not write and code? The still had to do the work, even if the concept was from the physical card game. Are you that invested in being in denial about this? What I'm saying isn't radical at all. Why is this a point you felt you needed to make?
    It's just a fact that counters some of what you said.
  1. Lulbalance's Avatar
    Quote Originally Posted by Otimus View Post
    Translation: "We'll make a lot of money off of it in China and South Korea, surely!"

    my thought too.. even art from blizzard games screams they're chasing weebs and Asian no lifers for easy cash. it's like they've decided to shamelessly dollar chase instead of making decent content. guess it's expected.. bloated public company.
  1. Mojo03's Avatar
    Activision stock down 17% since October 1st.

    O_o

    That's pretty significant...
  1. sam86's Avatar
    Quote Originally Posted by Justpassing View Post
    Blizzard never innovated; they just took existing concepts & ideas and presented them in a better and more polished version. I mean come on, this is pretty much what Blizzard is known for - and they are doing it for mobile games now. Why people are reacting so negatively to this, god only knows, beacuse well, you could see this coming after mobile market's resurgence & smartphones being readily avaliable for everyone.
    that might be true for SC or WC, but Diablo 1 is literally their innovation, Diablo 1 is considered one of best pc games ever and credited for the growing market of PC in first place, that how innovative Diablo 1 is, Diablo is - in term of accomplishments in gaming industry - is Blizzard most successful game ever
    Ironic how blizz hate that franchise the most, the joke that blizz hate the game more than their own fans seems was real
  1. minititan's Avatar
    “ fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.“



    Errrr.... what?
  1. JacobusRex's Avatar
    Blizzard... you're greed is showing for all to see and you've irreparably tarnished your reputation as far as I'm concerned. Plus you're edging on becoming liars too.
  1. Pete's Avatar
    The action of taking any mobile release and placing it upon a pedestal at one of the most prestigious gaming conferences on the calender (with PC franchise consumers in heavy attendance) was always going to be as welcome as a fart in a space suit and made the whole thing feel like a presentation for investors/stockholders rather than a new exciting product for consumers/fans.

    Anyone else wonder if not for virtual ticket sales if they would had even bothered with a conference this year?
    They've done it in the past and were none worse for wear afterwards.
    IMO the problem isn't DI alone, its that they offered nothing concrete to the fan base other than off the cuff comments when caught off guard.
    To us outsiders all we see is a cash-grab as the asia market where the mobile platform is a good earner for them already, the studio they partnered with already helps out with other blizzard products when their released there (for example in China where the company must be based within the country)
    The part about moving their best developers around doesn't install confidence either

    C&C Rivals : everyone hates me

    DI : Hold my beer

    Its sad in a way because while at their core we know their about the money, we want the products we enjoy to do well so we can continue to enjoy them more so.
  1. Mercadi's Avatar
    Quote Originally Posted by dlhak View Post
    fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.

    HAHAHAHAHAHAHAHAHAHAHAHAHAHA
    This quote from them is like a litmus test. Shows that the rest of their statements are also BS.

Site Navigation