WoW Classic Demo Extended to Monday

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AMA Starting, Orphea PTR Datamining, InvenGlobal Interviews

Activision Blizzard Q3 2018 Earnings Call
Activision Blizzard has their earnings call today.

  • Activision Blizzard had 345 million Monthly Active Users in the quarter.
  • Blizzard had 37 million MAU in the quarter. (Identical to last quarter)
  • World of Warcraft: Battle for Azeroth set a new day-one franchise record with more than 3.4 million units sold-through.
  • World of Warcraft engagement grew strongly quarter-over-quarter. The expansion saw strong participation in value-added services.
  • Next year will be World of Warcraft's 15th anniversary, with events both in and out of the game.
  • Hearthstone recently surpassed the 100 million life-to-date registered player milestone
  • Players spent a record 52 minutes per day in Activision, Blizzard, and King games in the quarter.
  • Viewership of Activision Blizzard games was up substantially this quarter, and in the month of October, Activision Blizzard had seven of the top 20 most viewed games on the industry’s largest streaming platform
  • BlizzCon drew over 40,000 fans in person with millions more livestreaming from around the world
  • Overwatch League continues to build on the success of its inaugural season with the announcement of the sale of another six teams in September, again at a substantially higher valuation than the team prices in the first season.
  • The total Overwatch League roster is now at 20 teams, with nine teams outside the U.S
  • Many top mobile games are based on IP originally created for console and PC, so the company is investing in mobile releases for Activision and Blizzard fanchises
  • Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
  • When the time is right, the team will reveal other Diablo projects in the works.
  • There are a lot of players that are eager for more Diablo content on PC and console, that came through clearly from BlizzCon.
  • Launching Diablo Immortal is only the beginning, there will be updates.
  • The team is only going to release when Diablo Immortal meets the community's high standards.
  • Taking a game to mobile with Blizzard quality standards can open Blizzard franchises to a new audience, especially in China where Blizzard is a strong brand.
  • It's important that Diablo Immortal is an excellent experience when released.


The Hearthstone Pop-Up Book Available on Amazon
The Hearthstone Pop-Up Book is now available for purchase on Amazon! This is a charming story told with the game's signature wit and whimsy, fully illustrated with center pops.




Developers Working on Mobile Titles Across All Blizzard IPs
In a recent press conference for Diablo: Immortal at Blizzcon, executive producer Allen Adham stated that mobile games for other Blizzard IPs are currently in development. Here is a recap of the specifics from the press conference. Wyatt Cheng is also part of the press conference.


  • Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs.
  • Some of them are with external partners, like Diablo: Immortal; but many of them are being developed internally only, and they'll have information to share on those in the future.
  • Blizzard's approach to mobile gaming comes from many people over the last few years shifting away from playing primarily on desktop to playing many hours on mobile.
  • Allen says that they have more new products in development today at Blizzard than they've ever had before and the future is very bright.
  • Diablo: Immortal is being designed with the intent that people of all ages can play it, and will not be a mature rated game.
  • This is an opportunity to introduce Diablo to a much wider audience around the world.
  • NetEase has been a partner of Blizzard for awhile and this partnership happened organically. There are developers here and in China working on this title.
  • Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs.
  • Wyatt says that most of the criticism comes from being skeptical of the game, but many who have played it on the show floor started skeptical but thought it was awesome.
  • Blizzard is always trying to innovate and this is just one of the ways they are experimenting with new genres.
  • They do emphasize that they are working on multiple Diablo projects and the hard-core PC fans should take note of this.


WoW Subreddit Developer Interview
The WoW subreddit also interviewed Ion Hazzikostas during Blizzcon.

  • Story
    • The major story arc for an expansion is planned out months to years in advance.
    • The Alliance will learn of Saurfang's escape from a Horde hero in their midst and try to understand how a prisoner escaped from under their nose.
    • There's more to creating a story than just listening to the community's perspective. Stories must have highs and lows then invoke different emotional responses from many different people in order to be meaningful and that means sometimes having frustrating moments which may be upsetting to some fans.
    • There has to be a balance between highs and lows in a story.
    • The PTR is when they’re more likely to take feedback from confused players and change things. Ultimately they feel that they need to trust creative impulses within the team and be story-focused, but they do listen to feedback.
  • Warfronts
    • The team admits that lack of clarification for how Warfronts cycle was not done well this caused a lot of confusion that can be addressed with better communication by Blizzard.
    • Warfront cycles were created to give more content that ebbs and flows based on player activities.
    • The new Warfront will have a rotating set of actual daily turn in quests while the contribution window is open. Different materials will be needed everyday rather than 13 things for you to do on day 1 and then zero for the rest of it.
    • The team wants to focus on smaller chunks of world content available more often over larger chunks that are only available every couple of weeks so that there feels like there is more to do.
  • Azerite Armor
    • With Azerite Armor, they hoped to have a system where players are always building toward a more interesting upgrade - making new decisions on a regular basis, but they some of these iterations in Battle for Azeroth haven't translated as well as they had hoped.
    • Having one spec trait to choose from and one generic trait was a major folly of the system upfront and they hope that the new second outer ring will address this by having several choices tailored to your spec to choose from right away.
    • The hope is that adding an additional ring of traits will lessen the sense that there’s only one Azerite piece that you have to have for a given situation. The new currency system for targeting specific high-iLevel Azerite pieces should also help with that.
    • They are still listening, still open to making changes as needed and hope that players trust that they care deeply about the matter and aren’t ignoring feedback because they think everything is fine.
  • World Quests
    • They admit that world quests have a lot of repetition and are looking for ways to address this, but the system as a whole is a much better one than past expansions where you only visited specific hubs in the world for daily quests after leveling to cap.
    • They’d like to make world quests more varied and engaging than just “find the closest rare elites and kill them” to complete an emissary.
    • Incursions are essentially world quests but are way more story driven and meaningful because they incorporate the war.
  • Professions
    • The team believes that the quest system for professions in Legion was too heavy based on feedback.
    • Later patches plan to add small quest content that tries to give importance to the professions that you have chosen.
  • Legendaries
    • The devs are open to having legendary items where it makes sense.
    • They want to avoid past experiences of having players get lucky and being 20% stronger than anyone else because of it, guilds having bad luck and getting no legendary drops, or stacking players because they have legendaries.
  • Guilds
    • A lot can be done for the improvement both on the recruitment side and from a player looking to find a guild. That is something they're working on and will have some improvements to roll out later on in Battle for Azeroth.
    • They want to make sure guild identity matters, but past iterations of buffs and level systems caused newer guilds to struggle to keep up, which limits the diversity of options.
  • Crucible of Storms
    • There will be a quest chain for both Horde and Alliance to explain the events leading to the raid. It will differ slightly based on faction.
  • Sanguicells
    • Enchanters will have new recipes that will actually convert Sanguicell into Expulsom for personal use.
    • A universal cooking recipe will allow you to use Sanguicell in place of rare fish for the highest level of raid feasts.
  • Emissary Rewards
    • The team switched from random rewards to specific ones so that players could decide if they wanted to do the cache for the day.
    • The rewards were recently increased to make it more worthwhile to players to complete emissaries.
    • In retrospect, Paragon reputation should have been in Battle for Azeroth since launch to keep world quests and reputation more relevant.
This article was originally published in forum thread: Activision Earnings Call, Hearthstone Pop-Up Book, Mobile Titles for Blizzard IPs started by chaud View original post
Comments 375 Comments
  1. Kythera's Avatar
    They just don't get it. This stuff about professions and Azerite armor is a joke. They truly do not understand their playerbase.
  1. Mercadi's Avatar
    Quote Originally Posted by Nargrom View Post
    ''Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world''
    lol what?
    My guess is that the target audience gets their information about company's well-being from reports like these.
  1. Deficineiron's Avatar
    Quote Originally Posted by sam86 View Post
    that might be true for SC or WC, but Diablo 1 is literally their innovation, Diablo 1 is considered one of best pc games ever and credited for the growing market of PC in first place, that how innovative Diablo 1 is, Diablo is - in term of accomplishments in gaming industry - is Blizzard most successful game ever
    Ironic how blizz hate that franchise the most, the joke that blizz hate the game more than their own fans seems was real
    I played d1 at release and there had never been any dungeoncrawler like it that I had ever seen anywhere. it had some glaring defects/bugs and a rather harsh death penalty, but it was an awesome game.
  1. Nnyco's Avatar
    Quote Originally Posted by Skulltaker View Post
    And once I have expulsom with my enchanter, I do what with that, exactly?
    use it on your 2nd proffesion that needs it but you have none because you disenchant...

    theres also a pet that needs 50 if they havent changed that last time i checked
  1. Kathranis's Avatar
    Quote Originally Posted by Archmage Alodi View Post
    And they say diablo immortal was well received, blizzard should take their asses out of their butts.
    They were talking about the people who played the demo on the show floor. Every reaction I've heard from people who tried it was that it was pretty good / suprisingly good for a mobile game.

    This is one of the areas where they don't care if the core PC gamers dislike it, the people downvoting it were probably never going to play it to begin with. Their goal is to tap into a new market, especially in China.

    Logically, their end goal is to have PC gamers playing PC games, mobile gamers playing mobile games, console players playing console games. Right now there are a lot of untapped markets for them to pursue.
  1. Turaska's Avatar
    "Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs."


    And with that, Blizzard is now dead to the PC audience.
  1. Soeroah's Avatar
    Quote Originally Posted by minititan View Post
    “ fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.“



    Errrr.... what?
    I think they mean reactions on the stage were muted, but reactions among the people who actually played the demo and quite enjoyed it suggests it's, despite everything, good for a mobile game and could be popular among people who didn't go to BlizzCon hoping for D4.
  1. Tumaras's Avatar
    Quote Originally Posted by Soeroah View Post
    I think they mean reactions on the stage were muted, but reactions among the people who actually played the demo and quite enjoyed it suggests it's, despite everything, good for a mobile game and could be popular among people who didn't go to BlizzCon hoping for D4.
    Yep I kind of spit up a bit when I read that. Fan reaction at Blizzcon to Diablo Immortal was that most seemed so disinterested in it that they didn't even bother waiting in line to play the demo. The fidelity of phones has improved, but it's apples and oranges to compare it to PC gaming. Leadership that doesn't play games would compare the experience of a game on a 5 inch screen with no keyboard and significantly less processing power to PC gaming. That's what concerns gamers when we see Blizz doubling down on mobile and making out-of-touch comments like that.
  1. Erixi's Avatar
    Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
    Aka we ignored everyone who hates the idea of the game, didn't like the demo on the floor, or have spoke out against the idea of the game. However Steve likes the game and thinks it is going to do well... so let's listen to our lone supporter Steve.
  1. Shigma's Avatar
    Quote Originally Posted by Tucci View Post
    I'm sure Diablo Immortal will be a great mobile game. Blizzard is an amazing company that makes fantastic, well-polished, addictive games. BUT they were booed during questioning once it was confirmed that there would be no PC release.

    People aren't worried about it being a bad mobile game so of course once it's out it'll probably be downloaded and played a bunch and likely be well received (people WILL still protest in the reviews, however)

    In the end though, everyone's just pissed that it's a mobile game, period. They were looking forward to the next step in the franchise and this simply wasn't it.
    They WERE. Diablo 3 was pure trash cashgrab with one of the worst releases ever and broken to the bone. RoS fixed *some* stuff and then they just let the game stall.

    So yeah, as a Diablo lover, i am worried. They are showing to be below those standards, and Diablo 3 already was the most disappointing game for me, ever, period.

    It's not the same blizzard which worked as you said. You'll see when it arrives. If people are reacting as they are, it is because they are showing their new true colors, and we all used to see Blizzard as you described them.

    I trusted Blizzard the most and i don't anymore.
  1. Jawless Jones's Avatar
    Diablo: Immortal is being designed with the intent that people of all ages can play it, and will not be a mature
    Acti-Blizz confirming they will now be preying on kids, and hoping they start stealing their parents credit cards to pay for their micro-transactions
  1. Rogalicus's Avatar
    In Q3 2016 Blizzard had $321M operating income, in Q3 2018 $189M. That's everything you need to know about BfA's success.
    https://investor.activision.com/stat...5-16221d2981e5 2016
    https://investor.activision.com/stat...b-42ea074b896f 2018
  1. TheViper's Avatar
    Quote Originally Posted by Kpmk View Post
    Because it is largely still a new emerging market. Everyone rushed to get in on the profits. Now if companies start making real gaming experiences on mobile that would leave less room for the shitty cash grab type games and hopefully drive them out.
    It doesn't matter how good a mobile game is, you simply cannot create the feel, depth, complexity and style of a fullly fledged pc title. It cannot be done.

    Blizz can make very good mobile titles which im sure will be fine, but they are not pc titles and its pc gamers that built blizzard.

    Entering the mobile market is fine, but they NEED to have appropriate PC titles being developed alongside them.
  1. shadycharacter1's Avatar
    "Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world."

    Incredible, this is your mind on corporate culture.
  1. Sastank's Avatar
    Quote Originally Posted by Vorkreist View Post
    "Blizzard is always trying to innovate" thats why we are just copying the lamest cash grab possible. Mobile games.
    First time for everything. How you gonna blame a business for ....making money? Hello? That's why they exist lol. People like you are silly. That's LITERALLY like trash talking an NFL QB for throwing TD passes. Like wut?
  1. Ophenia's Avatar
    Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.


    Guess Blizzard is really lost, they don't care about anything anymore
  1. Lurker1's Avatar
    it makes perfect sense to go mobile gameing it makes a crap ton of money even more then your pc games most of the time.
  1. nymphetsss's Avatar
    Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.

    yes that 500k dislikes on the youtube vid and 20 k likes really meant it was WELL received
  1. Zyky's Avatar
    Quote Originally Posted by glowpipe View Post
    As someone said on reddit. Don't read to much into "some of our best developers" All of their devs are the best. Its not like they would say "we put some of mediocre, unimportant, redundant devs on mobile" Ofcourse they would call them the best.
    They could just say "we moved devs". If they don't use the word best that doesn't mean they're the mediocre or redundant devs.

    Quote Originally Posted by glowpipe View Post
    And is anyone shocked about mobile ? Activision Blizzard bought King Digital entertainment in 2015. For 5.9 Billion USD. Didn't see this drama back then
    Because they weren't throwing all their IPs at the mobile market instead of making PC games that people want?
  1. Lurker1's Avatar
    Quote Originally Posted by LanceOmikron View Post
    Suuuure. Whatever helps you sleep at night.
    They have zero problems sleeping at night with that $$$$ under there pillows.

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