WoW Classic Demo Extended to Monday

Pre-Release Is Back for Rastakhan’s Rumble - And Rowdier Than Ever!

AMA Starting, Orphea PTR Datamining, InvenGlobal Interviews

Activision Blizzard Q3 2018 Earnings Call
Activision Blizzard has their earnings call today.

  • Activision Blizzard had 345 million Monthly Active Users in the quarter.
  • Blizzard had 37 million MAU in the quarter. (Identical to last quarter)
  • World of Warcraft: Battle for Azeroth set a new day-one franchise record with more than 3.4 million units sold-through.
  • World of Warcraft engagement grew strongly quarter-over-quarter. The expansion saw strong participation in value-added services.
  • Next year will be World of Warcraft's 15th anniversary, with events both in and out of the game.
  • Hearthstone recently surpassed the 100 million life-to-date registered player milestone
  • Players spent a record 52 minutes per day in Activision, Blizzard, and King games in the quarter.
  • Viewership of Activision Blizzard games was up substantially this quarter, and in the month of October, Activision Blizzard had seven of the top 20 most viewed games on the industry’s largest streaming platform
  • BlizzCon drew over 40,000 fans in person with millions more livestreaming from around the world
  • Overwatch League continues to build on the success of its inaugural season with the announcement of the sale of another six teams in September, again at a substantially higher valuation than the team prices in the first season.
  • The total Overwatch League roster is now at 20 teams, with nine teams outside the U.S
  • Many top mobile games are based on IP originally created for console and PC, so the company is investing in mobile releases for Activision and Blizzard fanchises
  • Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
  • When the time is right, the team will reveal other Diablo projects in the works.
  • There are a lot of players that are eager for more Diablo content on PC and console, that came through clearly from BlizzCon.
  • Launching Diablo Immortal is only the beginning, there will be updates.
  • The team is only going to release when Diablo Immortal meets the community's high standards.
  • Taking a game to mobile with Blizzard quality standards can open Blizzard franchises to a new audience, especially in China where Blizzard is a strong brand.
  • It's important that Diablo Immortal is an excellent experience when released.


The Hearthstone Pop-Up Book Available on Amazon
The Hearthstone Pop-Up Book is now available for purchase on Amazon! This is a charming story told with the game's signature wit and whimsy, fully illustrated with center pops.




Developers Working on Mobile Titles Across All Blizzard IPs
In a recent press conference for Diablo: Immortal at Blizzcon, executive producer Allen Adham stated that mobile games for other Blizzard IPs are currently in development. Here is a recap of the specifics from the press conference. Wyatt Cheng is also part of the press conference.


  • Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs.
  • Some of them are with external partners, like Diablo: Immortal; but many of them are being developed internally only, and they'll have information to share on those in the future.
  • Blizzard's approach to mobile gaming comes from many people over the last few years shifting away from playing primarily on desktop to playing many hours on mobile.
  • Allen says that they have more new products in development today at Blizzard than they've ever had before and the future is very bright.
  • Diablo: Immortal is being designed with the intent that people of all ages can play it, and will not be a mature rated game.
  • This is an opportunity to introduce Diablo to a much wider audience around the world.
  • NetEase has been a partner of Blizzard for awhile and this partnership happened organically. There are developers here and in China working on this title.
  • Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs.
  • Wyatt says that most of the criticism comes from being skeptical of the game, but many who have played it on the show floor started skeptical but thought it was awesome.
  • Blizzard is always trying to innovate and this is just one of the ways they are experimenting with new genres.
  • They do emphasize that they are working on multiple Diablo projects and the hard-core PC fans should take note of this.


WoW Subreddit Developer Interview
The WoW subreddit also interviewed Ion Hazzikostas during Blizzcon.

  • Story
    • The major story arc for an expansion is planned out months to years in advance.
    • The Alliance will learn of Saurfang's escape from a Horde hero in their midst and try to understand how a prisoner escaped from under their nose.
    • There's more to creating a story than just listening to the community's perspective. Stories must have highs and lows then invoke different emotional responses from many different people in order to be meaningful and that means sometimes having frustrating moments which may be upsetting to some fans.
    • There has to be a balance between highs and lows in a story.
    • The PTR is when they’re more likely to take feedback from confused players and change things. Ultimately they feel that they need to trust creative impulses within the team and be story-focused, but they do listen to feedback.
  • Warfronts
    • The team admits that lack of clarification for how Warfronts cycle was not done well this caused a lot of confusion that can be addressed with better communication by Blizzard.
    • Warfront cycles were created to give more content that ebbs and flows based on player activities.
    • The new Warfront will have a rotating set of actual daily turn in quests while the contribution window is open. Different materials will be needed everyday rather than 13 things for you to do on day 1 and then zero for the rest of it.
    • The team wants to focus on smaller chunks of world content available more often over larger chunks that are only available every couple of weeks so that there feels like there is more to do.
  • Azerite Armor
    • With Azerite Armor, they hoped to have a system where players are always building toward a more interesting upgrade - making new decisions on a regular basis, but they some of these iterations in Battle for Azeroth haven't translated as well as they had hoped.
    • Having one spec trait to choose from and one generic trait was a major folly of the system upfront and they hope that the new second outer ring will address this by having several choices tailored to your spec to choose from right away.
    • The hope is that adding an additional ring of traits will lessen the sense that there’s only one Azerite piece that you have to have for a given situation. The new currency system for targeting specific high-iLevel Azerite pieces should also help with that.
    • They are still listening, still open to making changes as needed and hope that players trust that they care deeply about the matter and aren’t ignoring feedback because they think everything is fine.
  • World Quests
    • They admit that world quests have a lot of repetition and are looking for ways to address this, but the system as a whole is a much better one than past expansions where you only visited specific hubs in the world for daily quests after leveling to cap.
    • They’d like to make world quests more varied and engaging than just “find the closest rare elites and kill them” to complete an emissary.
    • Incursions are essentially world quests but are way more story driven and meaningful because they incorporate the war.
  • Professions
    • The team believes that the quest system for professions in Legion was too heavy based on feedback.
    • Later patches plan to add small quest content that tries to give importance to the professions that you have chosen.
  • Legendaries
    • The devs are open to having legendary items where it makes sense.
    • They want to avoid past experiences of having players get lucky and being 20% stronger than anyone else because of it, guilds having bad luck and getting no legendary drops, or stacking players because they have legendaries.
  • Guilds
    • A lot can be done for the improvement both on the recruitment side and from a player looking to find a guild. That is something they're working on and will have some improvements to roll out later on in Battle for Azeroth.
    • They want to make sure guild identity matters, but past iterations of buffs and level systems caused newer guilds to struggle to keep up, which limits the diversity of options.
  • Crucible of Storms
    • There will be a quest chain for both Horde and Alliance to explain the events leading to the raid. It will differ slightly based on faction.
  • Sanguicells
    • Enchanters will have new recipes that will actually convert Sanguicell into Expulsom for personal use.
    • A universal cooking recipe will allow you to use Sanguicell in place of rare fish for the highest level of raid feasts.
  • Emissary Rewards
    • The team switched from random rewards to specific ones so that players could decide if they wanted to do the cache for the day.
    • The rewards were recently increased to make it more worthwhile to players to complete emissaries.
    • In retrospect, Paragon reputation should have been in Battle for Azeroth since launch to keep world quests and reputation more relevant.
This article was originally published in forum thread: Activision Earnings Call, Hearthstone Pop-Up Book, Mobile Titles for Blizzard IPs started by chaud View original post
Comments 375 Comments
  1. Zyky's Avatar
    Quote Originally Posted by nymphetsss View Post
    Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.

    yes that 500k dislikes on the youtube vid and 20 k likes really meant it was WELL received
    Even if it's over inflated of dislikes on the video....like how can they say that with a straight face, every time Diablo Immortal was mentioned it was a crowd of people shouting "BOOOOO" and that isn't even hyperbole...
  1. Debased's Avatar
    Inc moba style blizzard IP to mobile. No, it won't be HOTS. Probably SC or WC themed. I guarantee it.
  1. Zmago's Avatar
    "Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs."

    Well that would certainly explain why our game is still riddled with bugs and why BFA came out missing quite some things.
  1. Drusin's Avatar
    Players spent a record 52 minutes per day in Activision, Blizzard, and King games in the quarter.
    No shit, they were rep farming, let me know what the play time is next quarter when the repgate no longer exists.
  1. Trbn's Avatar
    Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
    what this does even mean?
  1. Cavox's Avatar
    Quote Originally Posted by Trbn View Post
    what this does even mean?
    It means it's all PR speech and they're full of shit. Diablo Immortal is universally abhorred with only cucks like Jessie Cox defending it.
    WoW's BfA may sold the best, seeing how they've lured people with Allied Races in the pre-order, but I'm 99.9% sure the game saw loss in sub numbers from Legion. Most people I know and I have dropped BfA some time ago.
  1. Zka's Avatar
    I've yet to see a mobile game that wasn't complete shit and/or a ripoff. I think they are trying to get young audience interested in the Blizz IP and then pull them into the proper PC gaming platform. It's a decent strategy, however they should stop pitching these pathetic mobile products towards us, we are not the target audience and therefore fucking not interested.
  1. Daedius's Avatar
    Quote Originally Posted by Bobbywan View Post
    Well if they cater to the masses, then a mobile phone game is the correct way to go?
    They're shitting on their long time fans for a new, albeit bigger, audience [China+]... all the while blatantly lying to their shareholders with a straight face that is beyond nauseating.
  1. Ghazan Julio's Avatar
    Quote Originally Posted by chaud View Post
    <img src="https://media.mmo-champion.com/images/news/2012/july/wowmini.png" style="margin-bottom:-2px; margin-right:0px; vertical-align:bottom" /> WoW Classic Demo Extended to Monday

    <img src="https://media.mmo-champion.com/images/news/2013/march/hearthstoneIcon.png" style="margin-bottom:-2px; margin-right:0px; vertical-align:bottom" /> Pre-Release Is Back for Rastakhan’s Rumble - And Rowdier Than Ever!

    <img src="https://media.mmo-champion.com/images/news/2013/october/hotsIcon.png" style="margin-bottom:-2px; margin-right:0px; vertical-align:bottom" /> AMA Starting, Orphea PTR Datamining, InvenGlobal Interviews

    Activision Blizzard Q3 2018 Earnings Call
    Activision Blizzard has their earnings call today.

    • Activision Blizzard had 345 million Monthly Active Users in the quarter.
    • Blizzard had 37 million MAU in the quarter. (Identical to last quarter)
    • World of Warcraft: Battle for Azeroth set a new day-one franchise record with more than 3.4 million units sold-through.
    • World of Warcraft engagement grew strongly quarter-over-quarter. The expansion saw strong participation in value-added services.
    • Next year will be World of Warcraft's 15th anniversary, with events both in and out of the game.
    • Hearthstone recently surpassed the 100 million life-to-date registered player milestone
    • Players spent a record 52 minutes per day in Activision, Blizzard, and King games in the quarter.
    • Viewership of Activision Blizzard games was up substantially this quarter, and in the month of October, Activision Blizzard had seven of the top 20 most viewed games on the industry’s largest streaming platform
    • BlizzCon drew over 40,000 fans in person with millions more livestreaming from around the world
    • Overwatch League continues to build on the success of its inaugural season with the announcement of the sale of another six teams in September, again at a substantially higher valuation than the team prices in the first season.
    • The total Overwatch League roster is now at 20 teams, with nine teams outside the U.S
    • Many top mobile games are based on IP originally created for console and PC, so the company is investing in mobile releases for Activision and Blizzard fanchises
    • Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
    • When the time is right, the team will reveal other Diablo projects in the works.
    • There are a lot of players that are eager for more Diablo content on PC and console, that came through clearly from BlizzCon.
    • Launching Diablo Immortal is only the beginning, there will be updates.
    • The team is only going to release when Diablo Immortal meets the community's high standards.
    • Taking a game to mobile with Blizzard quality standards can open Blizzard franchises to a new audience, especially in China where Blizzard is a strong brand.
    • It's important that Diablo Immortal is an excellent experience when released.


    The Hearthstone Pop-Up Book Available on Amazon
    The Hearthstone Pop-Up Book is now available for purchase on Amazon! This is a charming story told with the game's signature wit and whimsy, fully illustrated with center pops.




    Developers Working on Mobile Titles Across All Blizzard IPs
    In a recent press conference for Diablo: Immortal at Blizzcon, executive producer Allen Adham stated that mobile games for other Blizzard IPs are currently in development. Here is a recap of the specifics from the press conference. Wyatt Cheng is also part of the press conference.

    <iframe width="900" height="180" src="https://www.youtube.com/embed/BOVfw5O5c1g" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

    • Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs.
    • Some of them are with external partners, like Diablo: Immortal; but many of them are being developed internally only, and they'll have information to share on those in the future.
    • Blizzard's approach to mobile gaming comes from many people over the last few years shifting away from playing primarily on desktop to playing many hours on mobile.
    • Allen says that they have more new products in development today at Blizzard than they've ever had before and the future is very bright.
    • Diablo: Immortal is being designed with the intent that people of all ages can play it, and will not be a mature rated game.
    • This is an opportunity to introduce Diablo to a much wider audience around the world.
    • NetEase has been a partner of Blizzard for awhile and this partnership happened organically. There are developers here and in China working on this title.
    • Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs.
    • Wyatt says that most of the criticism comes from being skeptical of the game, but many who have played it on the show floor started skeptical but thought it was awesome.
    • Blizzard is always trying to innovate and this is just one of the ways they are experimenting with new genres.
    • They do emphasize that they are working on multiple Diablo projects and the hard-core PC fans should take note of this.


    WoW Subreddit Developer Interview
    The WoW subreddit also interviewed Ion Hazzikostas during Blizzcon.

    • Story
      • The major story arc for an expansion is planned out months to years in advance.
      • The Alliance will learn of Saurfang's escape from a Horde hero in their midst and try to understand how a prisoner escaped from under their nose.
      • There's more to creating a story than just listening to the community's perspective. Stories must have highs and lows then invoke different emotional responses from many different people in order to be meaningful and that means sometimes having frustrating moments which may be upsetting to some fans.
      • There has to be a balance between highs and lows in a story.
      • The PTR is when they’re more likely to take feedback from confused players and change things. Ultimately they feel that they need to trust creative impulses within the team and be story-focused, but they do listen to feedback.
    • Warfronts
      • The team admits that lack of clarification for how Warfronts cycle was not done well this caused a lot of confusion that can be addressed with better communication by Blizzard.
      • Warfront cycles were created to give more content that ebbs and flows based on player activities.
      • The new Warfront will have a rotating set of actual daily turn in quests while the contribution window is open. Different materials will be needed everyday rather than 13 things for you to do on day 1 and then zero for the rest of it.
      • The team wants to focus on smaller chunks of world content available more often over larger chunks that are only available every couple of weeks so that there feels like there is more to do.
    • Azerite Armor
      • With Azerite Armor, they hoped to have a system where players are always building toward a more interesting upgrade - making new decisions on a regular basis, but they some of these iterations in Battle for Azeroth haven't translated as well as they had hoped.
      • Having one spec trait to choose from and one generic trait was a major folly of the system upfront and they hope that the new second outer ring will address this by having several choices tailored to your spec to choose from right away.
      • The hope is that adding an additional ring of traits will lessen the sense that there’s only one Azerite piece that you have to have for a given situation. The new currency system for targeting specific high-iLevel Azerite pieces should also help with that.
      • They are still listening, still open to making changes as needed and hope that players trust that they care deeply about the matter and aren’t ignoring feedback because they think everything is fine.
    • World Quests
      • They admit that world quests have a lot of repetition and are looking for ways to address this, but the system as a whole is a much better one than past expansions where you only visited specific hubs in the world for daily quests after leveling to cap.
      • They’d like to make world quests more varied and engaging than just “find the closest rare elites and kill them” to complete an emissary.
      • Incursions are essentially world quests but are way more story driven and meaningful because they incorporate the war.
    • Professions
      • The team believes that the quest system for professions in Legion was too heavy based on feedback.
      • Later patches plan to add small quest content that tries to give importance to the professions that you have chosen.
    • Legendaries
      • The devs are open to having legendary items where it makes sense.
      • They want to avoid past experiences of having players get lucky and being 20% stronger than anyone else because of it, guilds having bad luck and getting no legendary drops, or stacking players because they have legendaries.
    • Guilds
      • A lot can be done for the improvement both on the recruitment side and from a player looking to find a guild. That is something they're working on and will have some improvements to roll out later on in Battle for Azeroth.
      • They want to make sure guild identity matters, but past iterations of buffs and level systems caused newer guilds to struggle to keep up, which limits the diversity of options.
    • Crucible of Storms
      • There will be a quest chain for both Horde and Alliance to explain the events leading to the raid. It will differ slightly based on faction.
    • Sanguicells
      • Enchanters will have new recipes that will actually convert Sanguicell into Expulsom for personal use.
      • A universal cooking recipe will allow you to use Sanguicell in place of rare fish for the highest level of raid feasts.
    • Emissary Rewards
      • The team switched from random rewards to specific ones so that players could decide if they wanted to do the cache for the day.
      • The rewards were recently increased to make it more worthwhile to players to complete emissaries.
      • In retrospect, Paragon reputation should have been in Battle for Azeroth since launch to keep world quests and reputation more relevant.
    Is this an MMO champion late April Fool's Joke?
  1. Daedius's Avatar
    Quote Originally Posted by Trbn View Post
    what this does even mean?
    Blatantly lying to the shareholders, and misdirecting blame on "a few disgruntled players" for their recent drop in stocks.

    100% lost my respect for this fucking company, that I used to adhere to as being one of the best for the past two decades..
  1. lacehu's Avatar
    I really like how they are spin-doctoring the numbers and the data.

    "BlizzCon drew over 40,000 fans in person with millions more livestreaming from around the world"

    They absolutely avoid the forum topis that list the issues we had / we are having with virtual ticket content :S

    Lots of us are frustrated beyond imaginable.

    us.forums.blizzard.com/en/blizzcon/c/virtual-ticket-zone

    us.forums.blizzard.com/en/blizzcon/t/blizz-wants-us-to-speak-to-hear-our-voice-so/1064
    us.forums.blizzard.com/en/blizzcon/t/blizzard-ripped-us-off/822
  1. Archmage Alodi's Avatar
    Quote Originally Posted by Kathranis View Post
    They were talking about the people who played the demo on the show floor. Every reaction I've heard from people who tried it was that it was pretty good / suprisingly good for a mobile game.

    This is one of the areas where they don't care if the core PC gamers dislike it, the people downvoting it were probably never going to play it to begin with. Their goal is to tap into a new market, especially in China.

    Logically, their end goal is to have PC gamers playing PC games, mobile gamers playing mobile games, console players playing console games. Right now there are a lot of untapped markets for them to pursue.
    That makes sense I guess. Hope they can set new standards in the shitty market of mobile games at least.
  1. DesoPL's Avatar
    And this worries me much enough, that Diablo Immortal is just the begining. Can you imagne outrage of Warcraft fans? Or Starcraft?

    I think Starcraft fans Outrage will be the same like Diablo was, because Starcraft is second to Diablo what get yearly less content than other ip's. But warcraft? Oh boi there will be total shit storm.
  1. AmilAsphoron's Avatar
    I played the demo twice and it was basically the same as all of the other action rpgs I’ve played on mobile in the last 2 years or so. It just has the Diablo art style. The problem people who played it have with it isn’t that is not good(my only real issue was wizard spell targeting speed), it is that it isn’t unique. It’s the same thing that has been repackaged over and over.
  1. Gadzooks's Avatar
    Quote Originally Posted by Kpmk View Post
    It's just a fact that counters some of what you said.
    KK. I'll note that there's no point responding further, as you have none.
  1. InfectHerGadget's Avatar
    Quote Originally Posted by Justpassing View Post
    Blizzard never innovated; they just took existing concepts & ideas and presented them in a better and more polished version. I mean come on, this is pretty much what Blizzard is known for - and they are doing it for mobile games now. Why people are reacting so negatively to this, god only knows, beacuse well, you could see this coming after mobile market's resurgence & smartphones being readily avaliable for everyone.
    And yet the polish is 100% gone now. They don't give 2 shits about polish anymore. It's ONLY about money.

    Beta test for azeroth says enough and now this outsourced scum mobile release... they are so lucky that so many people love their brand and that's why I hope they are going all in with 8.1 if that's shit too I'm done forever with wow. And maybe it's about time.

    Quote Originally Posted by Zka View Post
    I've yet to see a mobile game that wasn't complete shit and/or a ripoff. I think they are trying to get young audience interested in the Blizz IP and then pull them into the proper PC gaming platform. It's a decent strategy, however they should stop pitching these pathetic mobile products towards us, we are not the target audience and therefore fucking not interested.
    That's what pretty much everyone says.

    No one would have cared about them milking mobile turds that wanna pay 5bucks every hour to keep going. They see easy money so they go for it. I can understand that.

    But they give 0 fucks anymore and are fine with fucking any fan they have at this point. Fuck making your players happy, as long as the share holders are happy. Well we have been seeing that for a while now and boy is it helping them to get more subs!

    How can people that make so much money be so dumb.
    All they gonna do is end up like the next ubi/EA
  1. archonoid2's Avatar
    It smells like dictatorship.
  1. Archmage Alodi's Avatar
    Commies are ruining game market, who didn't expect that Lmao

    - - - Updated - - -

    Quote Originally Posted by InfectHerGadget View Post
    And yet the polish is 100% gone now. They don't give 2 shits about polish anymore. It's ONLY about money.

    Beta test for azeroth says enough and now this outsourced scum mobile release... they are so lucky that so many people love their brand and that's why I hope they are going all in with 8.1 if that's shit too I'm done forever with wow. And maybe it's about time.



    That's what pretty much everyone says.

    No one would have cared about them milking mobile turds that wanna pay 5bucks every hour to keep going. They see easy money so they go for it. I can understand that.

    But they give 0 fucks anymore and are fine with fucking any fan they have at this point. Fuck making your players happy, as long as the share holders are happy. Well we have been seeing that for a while now and boy is it helping them to get more subs!

    How can people that make so much money be so dumb.
    All they gonna do is end up like the next ubi/EA
    They can't even make shareholders happy. Look at their stock values.
  1. HuxNeva's Avatar
    Quote Originally Posted by Ithilion View Post
    Psst, you can do business while staying true to your values, you just earn less.
    Unless you sold out and became a public company, in which case 'investors' will relentlessly pressure and stack the board to 'maximize shareholder value' ofc.
  1. tankbug's Avatar
    The bright side:

    If Diablo:Immortal will become an ok game, they will contribute in getting better games for your mobile, so they won't all stay simple games. I think Nintendo's already pulling things in the right direction by getting full games to run on what's only slightly better than current phones. A mobile in itself isn't destined to be a terrible gaming platform. There have been huge technical limitations, but they are always improving. Casting to TVs is very close, I think. The hardest thing to overcome is getting good controllers implemented, but if someone makes a collapsible, comfortable "console" controller that could frame a large variety of phones, I think that would be an attachment that people wouldn't mind carrying around if the games were good enough to take mobile gaming to a different level.

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