WoW Classic Demo Extended to Monday

Pre-Release Is Back for Rastakhan’s Rumble - And Rowdier Than Ever!

AMA Starting, Orphea PTR Datamining, InvenGlobal Interviews

Activision Blizzard Q3 2018 Earnings Call
Activision Blizzard has their earnings call today.

  • Activision Blizzard had 345 million Monthly Active Users in the quarter.
  • Blizzard had 37 million MAU in the quarter. (Identical to last quarter)
  • World of Warcraft: Battle for Azeroth set a new day-one franchise record with more than 3.4 million units sold-through.
  • World of Warcraft engagement grew strongly quarter-over-quarter. The expansion saw strong participation in value-added services.
  • Next year will be World of Warcraft's 15th anniversary, with events both in and out of the game.
  • Hearthstone recently surpassed the 100 million life-to-date registered player milestone
  • Players spent a record 52 minutes per day in Activision, Blizzard, and King games in the quarter.
  • Viewership of Activision Blizzard games was up substantially this quarter, and in the month of October, Activision Blizzard had seven of the top 20 most viewed games on the industry’s largest streaming platform
  • BlizzCon drew over 40,000 fans in person with millions more livestreaming from around the world
  • Overwatch League continues to build on the success of its inaugural season with the announcement of the sale of another six teams in September, again at a substantially higher valuation than the team prices in the first season.
  • The total Overwatch League roster is now at 20 teams, with nine teams outside the U.S
  • Many top mobile games are based on IP originally created for console and PC, so the company is investing in mobile releases for Activision and Blizzard fanchises
  • Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
  • When the time is right, the team will reveal other Diablo projects in the works.
  • There are a lot of players that are eager for more Diablo content on PC and console, that came through clearly from BlizzCon.
  • Launching Diablo Immortal is only the beginning, there will be updates.
  • The team is only going to release when Diablo Immortal meets the community's high standards.
  • Taking a game to mobile with Blizzard quality standards can open Blizzard franchises to a new audience, especially in China where Blizzard is a strong brand.
  • It's important that Diablo Immortal is an excellent experience when released.


The Hearthstone Pop-Up Book Available on Amazon
The Hearthstone Pop-Up Book is now available for purchase on Amazon! This is a charming story told with the game's signature wit and whimsy, fully illustrated with center pops.




Developers Working on Mobile Titles Across All Blizzard IPs
In a recent press conference for Diablo: Immortal at Blizzcon, executive producer Allen Adham stated that mobile games for other Blizzard IPs are currently in development. Here is a recap of the specifics from the press conference. Wyatt Cheng is also part of the press conference.


  • Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs.
  • Some of them are with external partners, like Diablo: Immortal; but many of them are being developed internally only, and they'll have information to share on those in the future.
  • Blizzard's approach to mobile gaming comes from many people over the last few years shifting away from playing primarily on desktop to playing many hours on mobile.
  • Allen says that they have more new products in development today at Blizzard than they've ever had before and the future is very bright.
  • Diablo: Immortal is being designed with the intent that people of all ages can play it, and will not be a mature rated game.
  • This is an opportunity to introduce Diablo to a much wider audience around the world.
  • NetEase has been a partner of Blizzard for awhile and this partnership happened organically. There are developers here and in China working on this title.
  • Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs.
  • Wyatt says that most of the criticism comes from being skeptical of the game, but many who have played it on the show floor started skeptical but thought it was awesome.
  • Blizzard is always trying to innovate and this is just one of the ways they are experimenting with new genres.
  • They do emphasize that they are working on multiple Diablo projects and the hard-core PC fans should take note of this.


WoW Subreddit Developer Interview
The WoW subreddit also interviewed Ion Hazzikostas during Blizzcon.

  • Story
    • The major story arc for an expansion is planned out months to years in advance.
    • The Alliance will learn of Saurfang's escape from a Horde hero in their midst and try to understand how a prisoner escaped from under their nose.
    • There's more to creating a story than just listening to the community's perspective. Stories must have highs and lows then invoke different emotional responses from many different people in order to be meaningful and that means sometimes having frustrating moments which may be upsetting to some fans.
    • There has to be a balance between highs and lows in a story.
    • The PTR is when they’re more likely to take feedback from confused players and change things. Ultimately they feel that they need to trust creative impulses within the team and be story-focused, but they do listen to feedback.
  • Warfronts
    • The team admits that lack of clarification for how Warfronts cycle was not done well this caused a lot of confusion that can be addressed with better communication by Blizzard.
    • Warfront cycles were created to give more content that ebbs and flows based on player activities.
    • The new Warfront will have a rotating set of actual daily turn in quests while the contribution window is open. Different materials will be needed everyday rather than 13 things for you to do on day 1 and then zero for the rest of it.
    • The team wants to focus on smaller chunks of world content available more often over larger chunks that are only available every couple of weeks so that there feels like there is more to do.
  • Azerite Armor
    • With Azerite Armor, they hoped to have a system where players are always building toward a more interesting upgrade - making new decisions on a regular basis, but they some of these iterations in Battle for Azeroth haven't translated as well as they had hoped.
    • Having one spec trait to choose from and one generic trait was a major folly of the system upfront and they hope that the new second outer ring will address this by having several choices tailored to your spec to choose from right away.
    • The hope is that adding an additional ring of traits will lessen the sense that there’s only one Azerite piece that you have to have for a given situation. The new currency system for targeting specific high-iLevel Azerite pieces should also help with that.
    • They are still listening, still open to making changes as needed and hope that players trust that they care deeply about the matter and aren’t ignoring feedback because they think everything is fine.
  • World Quests
    • They admit that world quests have a lot of repetition and are looking for ways to address this, but the system as a whole is a much better one than past expansions where you only visited specific hubs in the world for daily quests after leveling to cap.
    • They’d like to make world quests more varied and engaging than just “find the closest rare elites and kill them” to complete an emissary.
    • Incursions are essentially world quests but are way more story driven and meaningful because they incorporate the war.
  • Professions
    • The team believes that the quest system for professions in Legion was too heavy based on feedback.
    • Later patches plan to add small quest content that tries to give importance to the professions that you have chosen.
  • Legendaries
    • The devs are open to having legendary items where it makes sense.
    • They want to avoid past experiences of having players get lucky and being 20% stronger than anyone else because of it, guilds having bad luck and getting no legendary drops, or stacking players because they have legendaries.
  • Guilds
    • A lot can be done for the improvement both on the recruitment side and from a player looking to find a guild. That is something they're working on and will have some improvements to roll out later on in Battle for Azeroth.
    • They want to make sure guild identity matters, but past iterations of buffs and level systems caused newer guilds to struggle to keep up, which limits the diversity of options.
  • Crucible of Storms
    • There will be a quest chain for both Horde and Alliance to explain the events leading to the raid. It will differ slightly based on faction.
  • Sanguicells
    • Enchanters will have new recipes that will actually convert Sanguicell into Expulsom for personal use.
    • A universal cooking recipe will allow you to use Sanguicell in place of rare fish for the highest level of raid feasts.
  • Emissary Rewards
    • The team switched from random rewards to specific ones so that players could decide if they wanted to do the cache for the day.
    • The rewards were recently increased to make it more worthwhile to players to complete emissaries.
    • In retrospect, Paragon reputation should have been in Battle for Azeroth since launch to keep world quests and reputation more relevant.
This article was originally published in forum thread: Activision Earnings Call, Hearthstone Pop-Up Book, Mobile Titles for Blizzard IPs started by chaud View original post
Comments 375 Comments
  1. Ultraxion's Avatar
    All that bullshit doesn't include the recent events, so they can still lie and sugarcoat the turd this time.

    Fact! Diablo Immortal announcement WAS NOT well received, it was met with boos and mass dislikes. How can they so blatantly LIE that it was well received?!

    Fact! WoW is gushing out subs due to crap content and too low content. Even though they don't release sub numbers anyone who is still subbed and is not an MVP can clearly see it.

    Fact! Overwatch is dead. No major streamer still plays it, and that means quite a lot, ss streamers play what brings them views, and if they abandon a game, then it means it's no longer as profitable to play it because people aren't interested in watching it LET ALONE PLAYING IT.

    So...TELL ME LIES, TELL ME SWEET LITTLE LIES...

    - - - Updated - - -

    Quote Originally Posted by tankbug View Post
    The bright side:

    If Diablo:Immortal will become an ok game, they will contribute in getting better games for your mobile, so they won't all stay simple games. I think Nintendo's already pulling things in the right direction by getting full games to run on what's only slightly better than current phones. A mobile in itself isn't destined to be a terrible gaming platform. There have been huge technical limitations, but they are always improving. Casting to TVs is very close, I think. The hardest thing to overcome is getting good controllers implemented, but if someone makes a collapsible, comfortable "console" controller that could frame a large variety of phones, I think that would be an attachment that people wouldn't mind carrying around if the games were good enough to take mobile gaming to a different level.
    Dude, who the fuck plays mobile games regularly in the west?

    What, are we talking little kids who don't have a PC nor a console? Are talking about the times we get explosive diarheea and sit an hour on the toilet with nothing to do?

    I'm a huge gaming nerd and single, and between workplace and my own gaming PC, I literally don't have opportunity or reason to play on my mobile. Can't see how someone else that is busier than me, would.
  1. tankbug's Avatar
    Quote Originally Posted by Ultraxion View Post
    Dude, who the fuck plays mobile games regularly in the west?
    Well, most people do, like Pokemon Go and stuff.

    Quote Originally Posted by Ultraxion View Post
    What, are we talking little kids who don't have a PC nor a console?

    You know what the problem with your console and PC is? They are expensive, stationary and take up space. People need and want phones, and use them for everything, so they already have a "free" console built in already. The "home computer" is a thing of the past, except for a the gaming enthusiast, and that's why it's important to get good gaming onto the mobile devices.

    Quote Originally Posted by Ultraxion View Post
    Are talking about the times we get explosive diarheea and sit an hour on the toilet with nothing to do?
    I can sit on the toilet with my phone for 10-15 minutes easily, having a nice, relaxing shit, reading something on my phone or playing on my Switch.

    Quote Originally Posted by Ultraxion View Post
    I'm a huge gaming nerd and single, and between workplace and my own gaming PC, I literally don't have opportunity or reason to play on my mobile. Can't see how someone else that is busier than me, would.
    Well, for people not in a position to instantly flip from work to PC gaming, and having little downtime outside that, there is a demand, as is obvious when you look at the sales. Even the Switch, which you have to buy in addition to a phone, and a lot more cumbersome to carry around than a phone, is still a popular device that people use a lot in handheld mode. People like mobility, even if you don't have a need for it.
  1. Floopa's Avatar
    activision stock took a nosedive after these earning calls.

    lying to investors isn't a good idea : )
  1. thilicen's Avatar
    "Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world."

    So they decided to mute that particular segment but not the rest then? Yeah that makes sense. Lying sacks of..

    "Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs.

    And top fucking kek to this one. Unless they are high on 32 types of mushroom mixed with a can of redbull there's no way they can't notice the difference between a 24-32" monitor and a fucking mobile touch screen.
  1. Potentio's Avatar
    Smart shareholders know that it’s the 4th quarter that’s important, the last one included expansion launch which inflates the numbers.

    Game is boring right now and it’s leaking subs
  1. frankiefigz's Avatar
    Quote Originally Posted by Justpassing View Post
    Blizzard never innovated; they just took existing concepts & ideas and presented them in a better and more polished version. I mean come on, this is pretty much what Blizzard is known for - and they are doing it for mobile games now. Why people are reacting so negatively to this, god only knows, beacuse well, you could see this coming after mobile market's resurgence & smartphones being readily avaliable for everyone.
    Yeah just like Heroes of the Storm.. even Heartstone.. all their "new" ip since 2004 have been far sub par to others on the market.. "and prefire to triggered overwatch fans, CS:GO also much older and still better 5v5 fps game"
  1. Arvandor's Avatar
    china can go to to hell with his mobile games!

    i will never buy a mobile game!
  1. InfectHerGadget's Avatar
    Quote Originally Posted by Archmage Alodi View Post
    Commies are ruining game market, who didn't expect that Lmao

    - - - Updated - - -


    They can't even make shareholders happy. Look at their stock values.
    Yeah true, this was meant to be sarcastic to point out that exaclty!

    "We have been seeing that for a while now and boy is it helping them to get more subs!"

    This media drama isn't enough for them to open their eyes tho..

    YOU ALL HAVE PHONES RIGHT?
    How can you be this dumb to say something like that... smh
  1. dahri's Avatar
    World of Warcraft engagement grew strongly quarter-over-quarter. The expansion saw strong participation in value-added services.
    I'm guessing this is business-speak for "sold a lot of WOW Tokens."
  1. Tidders's Avatar
    "Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world."



    We all saw them squirm on stage when their pitch crashed and burned nothing short of instantly when the word "mobile" was said...

    Americans should also stick to just saying "cell" instead of "mobile" (moble) seen as they can't seem to pronounce it correctly.
  1. yesmilord's Avatar
    So the Weakauras twitter was mostly right, 3.2 million subs at the start so then the other part is also must be true, that it dropped to 1.7m.
    I'm proud to be among the 100 million HS players, although I played like 3 matches in my entire life and deleted it shortly after (same with HotS, also not a sub to Bfa anymore either)
    Fan reaction was muted but it was s success! Just like in a dictatorship.
  1. Zapporius's Avatar
    Fuck them. If people are idiots and want to give them money, that's their problem, I am not giving them another cent.
  1. andrewjoy's Avatar
    What a crock of absolute bullshit.

    I will translate some of my favourite bullshit statements.

    World of Warcraft engagement grew strongly quarter-over-quarter. The expansion saw strong participation in value-added services.
    That bait and switch with the mount that was going to be a blizcon but was switched to a 6 month sub got our numbers up, but nobody is actually playing.

    Many top mobile games are based on IP originally created for console and PC, so the company is investing in mobile releases for Activision and Blizzard fanchises

    Mobile titles are cheap and we don't give a fuck about our IP we just want to make money


    Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.

    We are insane as well as creatively bankrupt

    Taking a game to mobile with Blizzard quality standards(hahahah blizzard standard) can open Blizzard franchises to a new audience, especially in China where Blizzard is a strong brand.
    We can make more money in china so fuck you.

    Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs.
    We have abandoned real games, existing games are pretty much in maintenance mode

    The team admits that lack of clarification for how Warfronts cycle was not done well this caused a lot of confusion that can be addressed with better communication by Blizzard.

    They where going to be a bigger thing, but we could not be arsed to finish them, we needed that fat cheddar from box sales

    Azerite Armor(all of them)
    We wanted a system that would force players to keep playing to get what they need so RNG up the wazoo! We cannot make a game they want to play as we are useless hacks but we can make a game they HAVE to play.
  1. Nienor's Avatar
    Blizzard evolved to an Apple-like company. Taking advantage of their once good products they deliver pure overpriced bs nowadays and several pathetic sheep keep endorsing their money grabbing schemes by paying them for said crap products.
  1. Traffic's Avatar
    +1 on many comments here. Not spending another bean on Blizzard games especially after reading this earnings call nonsense. They have lost a massive amount of subs and ultimately money over these decisions and PR bungles but if you take what they are saying at face value they simply do not care. They stand to make an absolute killing if D:Imm is even half as popular as the big mobile games of which some have reportedly earned up to $1.5m a day.
  1. Ltdash's Avatar
    Quote Originally Posted by The Stormbringer View Post
    OMEGALUL

    They're not serious, right? The difference between a tiny phone screen and your PC monitor is massive.
    You realise some phones have spec equivilent to an I3 or I5 right?
  1. Evilmoo's Avatar
    Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
    Haha, what?
  1. Oblider's Avatar
    Can someone explain me all the data they gave to us in a non-biased way ? Even a tl;dr could help.
  1. Delaios's Avatar
    Quote Originally Posted by yesmilord View Post
    So the Weakauras twitter was mostly right, 3.2 million subs at the start so then the other part is also must be true, that it dropped to 1.7m.
    I'm proud to be among the 100 million HS players, although I played like 3 matches in my entire life and deleted it shortly after (same with HotS, also not a sub to Bfa anymore either)
    Fan reaction was muted but it was s success! Just like in a dictatorship.
    Did enough matches to get the Hearthsteed and uninstalled it afterwards.
  1. Evilmoo's Avatar
    Can someone explain me all the data they gave to us in a non-biased way ? Even a tl;dr could help.
    tl;dr we are counting irrelevant and obscure stats that are easily manipulated to create a semblance of positive PR and avoid a potential shitstorm from the customers.

Site Navigation