WoW Classic Demo Extended to Monday

Pre-Release Is Back for Rastakhan’s Rumble - And Rowdier Than Ever!

AMA Starting, Orphea PTR Datamining, InvenGlobal Interviews

Activision Blizzard Q3 2018 Earnings Call
Activision Blizzard has their earnings call today.

  • Activision Blizzard had 345 million Monthly Active Users in the quarter.
  • Blizzard had 37 million MAU in the quarter. (Identical to last quarter)
  • World of Warcraft: Battle for Azeroth set a new day-one franchise record with more than 3.4 million units sold-through.
  • World of Warcraft engagement grew strongly quarter-over-quarter. The expansion saw strong participation in value-added services.
  • Next year will be World of Warcraft's 15th anniversary, with events both in and out of the game.
  • Hearthstone recently surpassed the 100 million life-to-date registered player milestone
  • Players spent a record 52 minutes per day in Activision, Blizzard, and King games in the quarter.
  • Viewership of Activision Blizzard games was up substantially this quarter, and in the month of October, Activision Blizzard had seven of the top 20 most viewed games on the industry’s largest streaming platform
  • BlizzCon drew over 40,000 fans in person with millions more livestreaming from around the world
  • Overwatch League continues to build on the success of its inaugural season with the announcement of the sale of another six teams in September, again at a substantially higher valuation than the team prices in the first season.
  • The total Overwatch League roster is now at 20 teams, with nine teams outside the U.S
  • Many top mobile games are based on IP originally created for console and PC, so the company is investing in mobile releases for Activision and Blizzard fanchises
  • Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
  • When the time is right, the team will reveal other Diablo projects in the works.
  • There are a lot of players that are eager for more Diablo content on PC and console, that came through clearly from BlizzCon.
  • Launching Diablo Immortal is only the beginning, there will be updates.
  • The team is only going to release when Diablo Immortal meets the community's high standards.
  • Taking a game to mobile with Blizzard quality standards can open Blizzard franchises to a new audience, especially in China where Blizzard is a strong brand.
  • It's important that Diablo Immortal is an excellent experience when released.


The Hearthstone Pop-Up Book Available on Amazon
The Hearthstone Pop-Up Book is now available for purchase on Amazon! This is a charming story told with the game's signature wit and whimsy, fully illustrated with center pops.




Developers Working on Mobile Titles Across All Blizzard IPs
In a recent press conference for Diablo: Immortal at Blizzcon, executive producer Allen Adham stated that mobile games for other Blizzard IPs are currently in development. Here is a recap of the specifics from the press conference. Wyatt Cheng is also part of the press conference.


  • Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs.
  • Some of them are with external partners, like Diablo: Immortal; but many of them are being developed internally only, and they'll have information to share on those in the future.
  • Blizzard's approach to mobile gaming comes from many people over the last few years shifting away from playing primarily on desktop to playing many hours on mobile.
  • Allen says that they have more new products in development today at Blizzard than they've ever had before and the future is very bright.
  • Diablo: Immortal is being designed with the intent that people of all ages can play it, and will not be a mature rated game.
  • This is an opportunity to introduce Diablo to a much wider audience around the world.
  • NetEase has been a partner of Blizzard for awhile and this partnership happened organically. There are developers here and in China working on this title.
  • Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs.
  • Wyatt says that most of the criticism comes from being skeptical of the game, but many who have played it on the show floor started skeptical but thought it was awesome.
  • Blizzard is always trying to innovate and this is just one of the ways they are experimenting with new genres.
  • They do emphasize that they are working on multiple Diablo projects and the hard-core PC fans should take note of this.


WoW Subreddit Developer Interview
The WoW subreddit also interviewed Ion Hazzikostas during Blizzcon.

  • Story
    • The major story arc for an expansion is planned out months to years in advance.
    • The Alliance will learn of Saurfang's escape from a Horde hero in their midst and try to understand how a prisoner escaped from under their nose.
    • There's more to creating a story than just listening to the community's perspective. Stories must have highs and lows then invoke different emotional responses from many different people in order to be meaningful and that means sometimes having frustrating moments which may be upsetting to some fans.
    • There has to be a balance between highs and lows in a story.
    • The PTR is when they’re more likely to take feedback from confused players and change things. Ultimately they feel that they need to trust creative impulses within the team and be story-focused, but they do listen to feedback.
  • Warfronts
    • The team admits that lack of clarification for how Warfronts cycle was not done well this caused a lot of confusion that can be addressed with better communication by Blizzard.
    • Warfront cycles were created to give more content that ebbs and flows based on player activities.
    • The new Warfront will have a rotating set of actual daily turn in quests while the contribution window is open. Different materials will be needed everyday rather than 13 things for you to do on day 1 and then zero for the rest of it.
    • The team wants to focus on smaller chunks of world content available more often over larger chunks that are only available every couple of weeks so that there feels like there is more to do.
  • Azerite Armor
    • With Azerite Armor, they hoped to have a system where players are always building toward a more interesting upgrade - making new decisions on a regular basis, but they some of these iterations in Battle for Azeroth haven't translated as well as they had hoped.
    • Having one spec trait to choose from and one generic trait was a major folly of the system upfront and they hope that the new second outer ring will address this by having several choices tailored to your spec to choose from right away.
    • The hope is that adding an additional ring of traits will lessen the sense that there’s only one Azerite piece that you have to have for a given situation. The new currency system for targeting specific high-iLevel Azerite pieces should also help with that.
    • They are still listening, still open to making changes as needed and hope that players trust that they care deeply about the matter and aren’t ignoring feedback because they think everything is fine.
  • World Quests
    • They admit that world quests have a lot of repetition and are looking for ways to address this, but the system as a whole is a much better one than past expansions where you only visited specific hubs in the world for daily quests after leveling to cap.
    • They’d like to make world quests more varied and engaging than just “find the closest rare elites and kill them” to complete an emissary.
    • Incursions are essentially world quests but are way more story driven and meaningful because they incorporate the war.
  • Professions
    • The team believes that the quest system for professions in Legion was too heavy based on feedback.
    • Later patches plan to add small quest content that tries to give importance to the professions that you have chosen.
  • Legendaries
    • The devs are open to having legendary items where it makes sense.
    • They want to avoid past experiences of having players get lucky and being 20% stronger than anyone else because of it, guilds having bad luck and getting no legendary drops, or stacking players because they have legendaries.
  • Guilds
    • A lot can be done for the improvement both on the recruitment side and from a player looking to find a guild. That is something they're working on and will have some improvements to roll out later on in Battle for Azeroth.
    • They want to make sure guild identity matters, but past iterations of buffs and level systems caused newer guilds to struggle to keep up, which limits the diversity of options.
  • Crucible of Storms
    • There will be a quest chain for both Horde and Alliance to explain the events leading to the raid. It will differ slightly based on faction.
  • Sanguicells
    • Enchanters will have new recipes that will actually convert Sanguicell into Expulsom for personal use.
    • A universal cooking recipe will allow you to use Sanguicell in place of rare fish for the highest level of raid feasts.
  • Emissary Rewards
    • The team switched from random rewards to specific ones so that players could decide if they wanted to do the cache for the day.
    • The rewards were recently increased to make it more worthwhile to players to complete emissaries.
    • In retrospect, Paragon reputation should have been in Battle for Azeroth since launch to keep world quests and reputation more relevant.
This article was originally published in forum thread: Activision Earnings Call, Hearthstone Pop-Up Book, Mobile Titles for Blizzard IPs started by chaud View original post
Comments 375 Comments
  1. Teri's Avatar
    Quote Originally Posted by apelsinjuice View Post
    Acti blizzard stocks is now down 14% in the last few days, yesterday it was 10%, so it keeps falling.
    Yes, and it dropped 35% since October the 2nd.

    13% yesterday alone.
  1. Itchen's Avatar
    I am getting strong EA vibes here, say it aint so blizz.
  1. The Stormbringer's Avatar
    Quote Originally Posted by Ltdash View Post
    You realise some phones have spec equivilent to an I3 or I5 right?
    And...? Let me know when they have 20+ inch monitors, 2GB graphics cards, and 16GB of RAM. A mouse and keyboard wouldn't hurt either.
  1. Jaigar's Avatar
    What "value added services" are increasing in WoW? Race changes? WoW Token sales?
  1. MoanaLisa's Avatar
    Quote Originally Posted by Zequill View Post
    The 3.2 million part was well know since Blizzard gave us that number a week or so after the release of BFA...

    I now understand how all those conspiracy theory can stick, you just take a fact, add a ton fake around it a bam, herd of mindless that think since a little bit of the info is true, everything is.
    It included pre-sales. There was no secret about it at the time. Surely you can imagine they understand how to count pre-sales.

    "Fan reactions at Blizzcon" were among those who tried the demo. Many generally liked it once they played it a bit. There is about an hour long video of actual play posted over in the Diablo forum on this site. It looks OK. Certainly better than the rather hysterical reaction to it warrants.

    It will not of course be for everyone. It will be for a rather new audience for Blizzard games. The "How dare they expand their market and not give me my pound of flesh" reaction is entirely predictable. And I agree, Blizzard could have handled all of that in a better way.

    But new audiences are how you grow and you release games for markets where a lot of people are. The MAU numbers showing that Blizzard games entirely count for a little more than 10% of Activision's monthly active users is an interesting piece of information.
  1. Kurzwahltaste's Avatar
    fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
    Thats just a lie. Is that not Illegal if stocks are involved?
  1. dranlord's Avatar
    Quote Originally Posted by Kurzwahltaste View Post
    Thats just a lie. Is that not Illegal if stocks are involved?
    It isnt. There are videos on youtube to watch ppl playing it, ppl that try the demo like it.

    I get im not fan of it either, but there is millions of other players that enjoy mobile gaming.

    Dont base all your opinion of the same youtuber that are fan of the normal Diablo, they will speak shit about DI

    Is easy to go to youtube and get most of the youtubers speaking shit about DI. Why? bc is a easy way to get views and likes.
  1. DrMcNinja's Avatar
    Quote Originally Posted by Kurzwahltaste View Post
    Thats just a lie. Is that not Illegal if stocks are involved?
    Even if it ends up in court, you have to prove that such a statement alone is responsible for your losses as shareholder.
  1. Deviant008's Avatar
    Quote Originally Posted by Erous View Post
    wow...I didn't expect a flat out lie in the earnings report.
    Blizzard has turned from a gamers company to a corporate with suits and suitcases, of coarse they lie. The company we used to love is dead.
  1. dranlord's Avatar
    why all the ppl in this forum just go so negative, and claim blizzard is a lying bc they didnt like something???.

    Isnt like you are the only one that play this games.
  1. glowpipe's Avatar
    Quote Originally Posted by Zyky View Post
    Because they weren't throwing all their IPs at the mobile market instead of making PC games that people want?
    But they haven't. They are still making and focusing on pc games. Diablo immortal aint the last game they are making, this is already confirmed.
  1. dranlord's Avatar
    Quote Originally Posted by glowpipe View Post
    But they haven't. They are still making and focusing on pc games. Diablo immortal aint the last game they are making, this is already confirmed.
    i know right??? most of this post are just plain inventing false information to keep the hate train going. is crazy how internet opinion can only be negative.
  1. KainneAbsolute's Avatar
    "The team is only going to release when Diablo Immortal meets the community's high standards."

    so Diablo Immortal will be released when the announce Diablo 4
  1. Deficineiron's Avatar
    Quote Originally Posted by MoanaLisa View Post
    It included pre-sales. There was no secret about it at the time. Surely you can imagine they understand how to count pre-sales.

    "Fan reactions at Blizzcon" were among those who tried the demo. Many generally liked it once they played it a bit. There is about an hour long video of actual play posted over in the Diablo forum on this site. It looks OK. Certainly better than the rather hysterical reaction to it warrants.

    It will not of course be for everyone. It will be for a rather new audience for Blizzard games. The "How dare they expand their market and not give me my pound of flesh" reaction is entirely predictable. And I agree, Blizzard could have handled all of that in a better way.

    But new audiences are how you grow and you release games for markets where a lot of people are. The MAU numbers showing that Blizzard games entirely count for a little more than 10% of Activision's monthly active users is an interesting piece of information.
    i wish they had broken King (candy crush) down in that (or maybe they did later). Presumably that is one of the most played mobile games in the world.
  1. Chaosweaver's Avatar
    Quote Originally Posted by Ltdash View Post
    You realise some phones have spec equivilent to an I3 or I5 right?
    How much are those phones? How many people are willing to dish out that kind of money for a f*cking phone? How big are they? Phones will never get even close to PC's when it comes to playing games.
  1. Suggs's Avatar
    hahah it has begun ;

    Many top mobile games are based on IP originally created for console and PC, so the company is investing in mobile releases for Activision and Blizzard fanchises
  1. Easo's Avatar
    They are spinning it. Such is life I guess.
  1. MoanaLisa's Avatar
    Quote Originally Posted by Deficineiron View Post
    i wish they had broken King (candy crush) down in that (or maybe they did later). Presumably that is one of the most played mobile games in the world.
    It would have been high. It's well to remember while many here yammer on endlessly about D:I and mobile games, Monthly Active Users is a standard industry metric as is engagement measured in how many times a game is accessed and for how long. The quickest way to irrelevance financially is to not adjust your product to the prevailing metrics of whatever business you're in.

    Blizzard's MAU numbers were surprisingly low in one sense (lower than I expected anyway) but a lot of people here forget that Blizzard while an important piece of the business is only a piece. COD moves more financial news than some mobile game that isn't even out yet ever will. It's stupid to think otherwise.

    ATVI may have missed its revenue targets for the last quarter and downgraded their estimates for the next but they're still doing fine.

    I haven't looked at the details of the financial presentation but I doubt that very much is broken out into separate studios and games. That's the whole point of corporate conglomerates: spread the bad news around with the good news.

    It's of a piece with the "subscription metric" for WoW, which no one on Wall Street gives one fuck about. Which is why they don't report it any longer.
  1. oathy's Avatar
    https://www.cnbc.com/2018/11/08/acti...ive-users.html

    As expected the "markets" arent buying it.
    interesting the 10% drop in active users, Wonder how many are from WOW?
  1. dranlord's Avatar
    Quote Originally Posted by oathy View Post
    https://www.cnbc.com/2018/11/08/acti...ive-users.html

    As expected the "markets" arent buying it.
    interesting the 10% drop in active users, Wonder how many are from WOW?
    Im have almost not clue about the market but 4 quarter is when they will have to account for WoWBFA launch and CoD release.

    So the Stocks will go up again. The new state that if you read it.
    So what really meter is the Q4

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