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AMA Starting, Orphea PTR Datamining, InvenGlobal Interviews

Activision Blizzard Q3 2018 Earnings Call
Activision Blizzard has their earnings call today.

  • Activision Blizzard had 345 million Monthly Active Users in the quarter.
  • Blizzard had 37 million MAU in the quarter. (Identical to last quarter)
  • World of Warcraft: Battle for Azeroth set a new day-one franchise record with more than 3.4 million units sold-through.
  • World of Warcraft engagement grew strongly quarter-over-quarter. The expansion saw strong participation in value-added services.
  • Next year will be World of Warcraft's 15th anniversary, with events both in and out of the game.
  • Hearthstone recently surpassed the 100 million life-to-date registered player milestone
  • Players spent a record 52 minutes per day in Activision, Blizzard, and King games in the quarter.
  • Viewership of Activision Blizzard games was up substantially this quarter, and in the month of October, Activision Blizzard had seven of the top 20 most viewed games on the industry’s largest streaming platform
  • BlizzCon drew over 40,000 fans in person with millions more livestreaming from around the world
  • Overwatch League continues to build on the success of its inaugural season with the announcement of the sale of another six teams in September, again at a substantially higher valuation than the team prices in the first season.
  • The total Overwatch League roster is now at 20 teams, with nine teams outside the U.S
  • Many top mobile games are based on IP originally created for console and PC, so the company is investing in mobile releases for Activision and Blizzard fanchises
  • Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
  • When the time is right, the team will reveal other Diablo projects in the works.
  • There are a lot of players that are eager for more Diablo content on PC and console, that came through clearly from BlizzCon.
  • Launching Diablo Immortal is only the beginning, there will be updates.
  • The team is only going to release when Diablo Immortal meets the community's high standards.
  • Taking a game to mobile with Blizzard quality standards can open Blizzard franchises to a new audience, especially in China where Blizzard is a strong brand.
  • It's important that Diablo Immortal is an excellent experience when released.


The Hearthstone Pop-Up Book Available on Amazon
The Hearthstone Pop-Up Book is now available for purchase on Amazon! This is a charming story told with the game's signature wit and whimsy, fully illustrated with center pops.




Developers Working on Mobile Titles Across All Blizzard IPs
In a recent press conference for Diablo: Immortal at Blizzcon, executive producer Allen Adham stated that mobile games for other Blizzard IPs are currently in development. Here is a recap of the specifics from the press conference. Wyatt Cheng is also part of the press conference.


  • Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs.
  • Some of them are with external partners, like Diablo: Immortal; but many of them are being developed internally only, and they'll have information to share on those in the future.
  • Blizzard's approach to mobile gaming comes from many people over the last few years shifting away from playing primarily on desktop to playing many hours on mobile.
  • Allen says that they have more new products in development today at Blizzard than they've ever had before and the future is very bright.
  • Diablo: Immortal is being designed with the intent that people of all ages can play it, and will not be a mature rated game.
  • This is an opportunity to introduce Diablo to a much wider audience around the world.
  • NetEase has been a partner of Blizzard for awhile and this partnership happened organically. There are developers here and in China working on this title.
  • Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs.
  • Wyatt says that most of the criticism comes from being skeptical of the game, but many who have played it on the show floor started skeptical but thought it was awesome.
  • Blizzard is always trying to innovate and this is just one of the ways they are experimenting with new genres.
  • They do emphasize that they are working on multiple Diablo projects and the hard-core PC fans should take note of this.


WoW Subreddit Developer Interview
The WoW subreddit also interviewed Ion Hazzikostas during Blizzcon.

  • Story
    • The major story arc for an expansion is planned out months to years in advance.
    • The Alliance will learn of Saurfang's escape from a Horde hero in their midst and try to understand how a prisoner escaped from under their nose.
    • There's more to creating a story than just listening to the community's perspective. Stories must have highs and lows then invoke different emotional responses from many different people in order to be meaningful and that means sometimes having frustrating moments which may be upsetting to some fans.
    • There has to be a balance between highs and lows in a story.
    • The PTR is when they’re more likely to take feedback from confused players and change things. Ultimately they feel that they need to trust creative impulses within the team and be story-focused, but they do listen to feedback.
  • Warfronts
    • The team admits that lack of clarification for how Warfronts cycle was not done well this caused a lot of confusion that can be addressed with better communication by Blizzard.
    • Warfront cycles were created to give more content that ebbs and flows based on player activities.
    • The new Warfront will have a rotating set of actual daily turn in quests while the contribution window is open. Different materials will be needed everyday rather than 13 things for you to do on day 1 and then zero for the rest of it.
    • The team wants to focus on smaller chunks of world content available more often over larger chunks that are only available every couple of weeks so that there feels like there is more to do.
  • Azerite Armor
    • With Azerite Armor, they hoped to have a system where players are always building toward a more interesting upgrade - making new decisions on a regular basis, but they some of these iterations in Battle for Azeroth haven't translated as well as they had hoped.
    • Having one spec trait to choose from and one generic trait was a major folly of the system upfront and they hope that the new second outer ring will address this by having several choices tailored to your spec to choose from right away.
    • The hope is that adding an additional ring of traits will lessen the sense that there’s only one Azerite piece that you have to have for a given situation. The new currency system for targeting specific high-iLevel Azerite pieces should also help with that.
    • They are still listening, still open to making changes as needed and hope that players trust that they care deeply about the matter and aren’t ignoring feedback because they think everything is fine.
  • World Quests
    • They admit that world quests have a lot of repetition and are looking for ways to address this, but the system as a whole is a much better one than past expansions where you only visited specific hubs in the world for daily quests after leveling to cap.
    • They’d like to make world quests more varied and engaging than just “find the closest rare elites and kill them” to complete an emissary.
    • Incursions are essentially world quests but are way more story driven and meaningful because they incorporate the war.
  • Professions
    • The team believes that the quest system for professions in Legion was too heavy based on feedback.
    • Later patches plan to add small quest content that tries to give importance to the professions that you have chosen.
  • Legendaries
    • The devs are open to having legendary items where it makes sense.
    • They want to avoid past experiences of having players get lucky and being 20% stronger than anyone else because of it, guilds having bad luck and getting no legendary drops, or stacking players because they have legendaries.
  • Guilds
    • A lot can be done for the improvement both on the recruitment side and from a player looking to find a guild. That is something they're working on and will have some improvements to roll out later on in Battle for Azeroth.
    • They want to make sure guild identity matters, but past iterations of buffs and level systems caused newer guilds to struggle to keep up, which limits the diversity of options.
  • Crucible of Storms
    • There will be a quest chain for both Horde and Alliance to explain the events leading to the raid. It will differ slightly based on faction.
  • Sanguicells
    • Enchanters will have new recipes that will actually convert Sanguicell into Expulsom for personal use.
    • A universal cooking recipe will allow you to use Sanguicell in place of rare fish for the highest level of raid feasts.
  • Emissary Rewards
    • The team switched from random rewards to specific ones so that players could decide if they wanted to do the cache for the day.
    • The rewards were recently increased to make it more worthwhile to players to complete emissaries.
    • In retrospect, Paragon reputation should have been in Battle for Azeroth since launch to keep world quests and reputation more relevant.
This article was originally published in forum thread: Activision Earnings Call, Hearthstone Pop-Up Book, Mobile Titles for Blizzard IPs started by chaud View original post
Comments 375 Comments
  1. Ithilion's Avatar
    Quote Originally Posted by Vantheus View Post
    Which is a great business model, Blizzard is a business not a charity
    Psst, you can do business while staying true to your values, you just earn less.
  1. Darknessvamp's Avatar
    Activision Blizzard had 345 million Monthly Active Users in the quarter.
    Blizzard had 37 million MAU in the quarter.
    Seriously, what does this number even mean... The amount of people that loaded up Battle.net and logged into a game more than once in the last quarter?

    I wonder if there will be a negative reaction to the news that two top level OWL players have already quit and left the game?

    Quote Originally Posted by glowpipe View Post
    As someone said on reddit. Don't read to much into "some of our best developers" All of their devs are the best. Its not like they would say "we put some of mediocre, unimportant, redundant devs on mobile" Ofcourse they would call them the best.

    And is anyone shocked about mobile ? Activision Blizzard bought King Digital entertainment in 2015. For 5.9 Billion USD. Didn't see this drama back then
    Well there was some drama as people claimed this would affect Blizzard in some way but there were the naysayers that staunchly defended the fact that the news about it stated Activision had bought them and since Activision aren't involved in Blizzard's IPs, it wouldn't. It looks more and more like they were wrong.
  1. UnifiedDivide's Avatar
    Quote Originally Posted by Ithilion View Post
    Pss, you can do business while staying true to your values, you just earn less.
    Good grief... this earns best comment of the day for me. It's amazing. Thank you.
  1. Vorkreist's Avatar
    Quote Originally Posted by The Stormbringer View Post
    OMEGALUL

    They're not serious, right? The difference between a tiny phone screen and your PC monitor is massive.
    They are right since their latest design across all games is getting almost equivalent to mobile.
  1. mathiaslindberg's Avatar
    Quote Originally Posted by The Stormbringer View Post
    OMEGALUL

    They're not serious, right? The difference between a tiny phone screen and your PC monitor is massive.
    Fidelity doesn't mean the size of the screen.. and mobile doesn't mean just mean phones. If you're playing on a 13" laptop, the difference with a 12" iPad won't be significant. Not everyone plays on the highest end of desktops, especially not when it comes to the style of games that work with touchscreens, such as RTS games.
  1. Skronk's Avatar
    millions watched blizzcon at home eh, wonder why they put the cost of the ticket up by a tenner then.




    no i dont, the answer is greed.
  1. cateran's Avatar
    Quote Originally Posted by Vantheus View Post
    Which is a great business model, Blizzard is a business not a charity
    I just wonder then how did they turn into a successful multibillion dollar company.....ohh wait...maybe QUALITY OVER GREED works....
  1. UnifiedDivide's Avatar
    Quote Originally Posted by Darknessvamp View Post
    Seriously, what does this number even mean... The amount of people that loaded up Battle.net and logged into a game more than once in the last quarter?
    Literally just means that 37 million people played any Blizzard game in at least 1 month during the quarter while 345 million played any Activision Blizzard game. Means nothing to the average Joe, really.
  1. The Stormbringer's Avatar
    Quote Originally Posted by cateran View Post
    I just wonder then how did they turn into a successful multibillion dollar company.....ohh wait...maybe QUALITY OVER GREED works....
    Welcome to the modern business model of capitalism. Give people quality and innovation until you become massive, then flip the tables to make as much money with as little effort as possible.
  1. cateran's Avatar
    "Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world."

    They were not at Blizzcon or wtf?
  1. Nymfomania's Avatar
    Quote Originally Posted by Levaustian View Post
    Stock is tanking. I bought in right before the big drop a month ago XD
    Hold onto it, if you hadnt seen the entire stock market dropped, so it wasn't just this.
  1. dlhak's Avatar
    fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.

    HAHAHAHAHAHAHAHAHAHAHAHAHAHA
  1. Vorkreist's Avatar
    Quote Originally Posted by Darknessvamp View Post
    Well there was some drama as people claimed this would affect Blizzard in some way but there were the naysayers that staunchly defended the fact that the news about it stated Activision had bought them and since Activision aren't involved in Blizzard's IPs, it wouldn't. It looks more and more like they were wrong.
    Activision basically told them to go make more money asap taking devs and resources from the pc flagships.
    A total disregard to the established fanbase just for the extra profits. They went so full EA its hilarious. Mike's timed departure looks so funny now. Like he didn't want to take part anymore knowing where they planned to go with all the blizzard games.
  1. Beardedfreak's Avatar
    Paragons are a waste of time.
  1. musicallittle1's Avatar
    "Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world."

    I'm dying over here, send help.
  1. Vorkreist's Avatar
    Quote Originally Posted by The Stormbringer View Post
    Welcome to the modern business model of capitalism. Give people quality and innovation until you become massive, then flip the tables to make as much money with as little effort as possible.
    By that reasoning every big gaming company should go that way and yet they don't and they still maintain integrity, a loyal fanbase AND growing profits.
  1. Faroth's Avatar
    I'm surprised there hasn't been a renewed wave of frustration by the mention that Diablo Immortal will be aimed at all ages and won't be a Mature rating.
  1. Sigxy the Lemming's Avatar
    "Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world." Really...? Can someone show me what makes Blizzard believe this?

    Quote Originally Posted by Faroth View Post
    I'm surprised there hasn't been a renewed wave of frustration by the mention that Diablo Immortal will be aimed at all ages and won't be a Mature rating.
    Whether you care for Az or not, I think this video shows enough all the Diablo aspects that (probably) goes away in Diablo: Immortal. I mean seriously, I didn't see ANY blood in what they showed except bugs that had green acid coming out of them.

    https://youtu.be/wx1xc0WnZ_E
  1. Orby's Avatar
    Quote Originally Posted by dlhak View Post
    fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.

    HAHAHAHAHAHAHAHAHAHAHAHAHAHA
    Well in most Asian countries I am sure it will and I am sure they'll be some people who will give the game ago over this side of the pond too. Don;t sell it out completely, I honestly don't believe it will flop as much as you all might think.

    Peoples outrage might be blinding them in my opinion.
  1. Vorkreist's Avatar
    Quote Originally Posted by musicallittle1 View Post
    "Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world."

    I'm dying over here, send help.
    It was well received as the biggest meme of 2018.

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