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AMA Starting, Orphea PTR Datamining, InvenGlobal Interviews

Activision Blizzard Q3 2018 Earnings Call
Activision Blizzard has their earnings call today.

  • Activision Blizzard had 345 million Monthly Active Users in the quarter.
  • Blizzard had 37 million MAU in the quarter. (Identical to last quarter)
  • World of Warcraft: Battle for Azeroth set a new day-one franchise record with more than 3.4 million units sold-through.
  • World of Warcraft engagement grew strongly quarter-over-quarter. The expansion saw strong participation in value-added services.
  • Next year will be World of Warcraft's 15th anniversary, with events both in and out of the game.
  • Hearthstone recently surpassed the 100 million life-to-date registered player milestone
  • Players spent a record 52 minutes per day in Activision, Blizzard, and King games in the quarter.
  • Viewership of Activision Blizzard games was up substantially this quarter, and in the month of October, Activision Blizzard had seven of the top 20 most viewed games on the industry’s largest streaming platform
  • BlizzCon drew over 40,000 fans in person with millions more livestreaming from around the world
  • Overwatch League continues to build on the success of its inaugural season with the announcement of the sale of another six teams in September, again at a substantially higher valuation than the team prices in the first season.
  • The total Overwatch League roster is now at 20 teams, with nine teams outside the U.S
  • Many top mobile games are based on IP originally created for console and PC, so the company is investing in mobile releases for Activision and Blizzard fanchises
  • Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
  • When the time is right, the team will reveal other Diablo projects in the works.
  • There are a lot of players that are eager for more Diablo content on PC and console, that came through clearly from BlizzCon.
  • Launching Diablo Immortal is only the beginning, there will be updates.
  • The team is only going to release when Diablo Immortal meets the community's high standards.
  • Taking a game to mobile with Blizzard quality standards can open Blizzard franchises to a new audience, especially in China where Blizzard is a strong brand.
  • It's important that Diablo Immortal is an excellent experience when released.


The Hearthstone Pop-Up Book Available on Amazon
The Hearthstone Pop-Up Book is now available for purchase on Amazon! This is a charming story told with the game's signature wit and whimsy, fully illustrated with center pops.




Developers Working on Mobile Titles Across All Blizzard IPs
In a recent press conference for Diablo: Immortal at Blizzcon, executive producer Allen Adham stated that mobile games for other Blizzard IPs are currently in development. Here is a recap of the specifics from the press conference. Wyatt Cheng is also part of the press conference.


  • Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs.
  • Some of them are with external partners, like Diablo: Immortal; but many of them are being developed internally only, and they'll have information to share on those in the future.
  • Blizzard's approach to mobile gaming comes from many people over the last few years shifting away from playing primarily on desktop to playing many hours on mobile.
  • Allen says that they have more new products in development today at Blizzard than they've ever had before and the future is very bright.
  • Diablo: Immortal is being designed with the intent that people of all ages can play it, and will not be a mature rated game.
  • This is an opportunity to introduce Diablo to a much wider audience around the world.
  • NetEase has been a partner of Blizzard for awhile and this partnership happened organically. There are developers here and in China working on this title.
  • Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs.
  • Wyatt says that most of the criticism comes from being skeptical of the game, but many who have played it on the show floor started skeptical but thought it was awesome.
  • Blizzard is always trying to innovate and this is just one of the ways they are experimenting with new genres.
  • They do emphasize that they are working on multiple Diablo projects and the hard-core PC fans should take note of this.


WoW Subreddit Developer Interview
The WoW subreddit also interviewed Ion Hazzikostas during Blizzcon.

  • Story
    • The major story arc for an expansion is planned out months to years in advance.
    • The Alliance will learn of Saurfang's escape from a Horde hero in their midst and try to understand how a prisoner escaped from under their nose.
    • There's more to creating a story than just listening to the community's perspective. Stories must have highs and lows then invoke different emotional responses from many different people in order to be meaningful and that means sometimes having frustrating moments which may be upsetting to some fans.
    • There has to be a balance between highs and lows in a story.
    • The PTR is when they’re more likely to take feedback from confused players and change things. Ultimately they feel that they need to trust creative impulses within the team and be story-focused, but they do listen to feedback.
  • Warfronts
    • The team admits that lack of clarification for how Warfronts cycle was not done well this caused a lot of confusion that can be addressed with better communication by Blizzard.
    • Warfront cycles were created to give more content that ebbs and flows based on player activities.
    • The new Warfront will have a rotating set of actual daily turn in quests while the contribution window is open. Different materials will be needed everyday rather than 13 things for you to do on day 1 and then zero for the rest of it.
    • The team wants to focus on smaller chunks of world content available more often over larger chunks that are only available every couple of weeks so that there feels like there is more to do.
  • Azerite Armor
    • With Azerite Armor, they hoped to have a system where players are always building toward a more interesting upgrade - making new decisions on a regular basis, but they some of these iterations in Battle for Azeroth haven't translated as well as they had hoped.
    • Having one spec trait to choose from and one generic trait was a major folly of the system upfront and they hope that the new second outer ring will address this by having several choices tailored to your spec to choose from right away.
    • The hope is that adding an additional ring of traits will lessen the sense that there’s only one Azerite piece that you have to have for a given situation. The new currency system for targeting specific high-iLevel Azerite pieces should also help with that.
    • They are still listening, still open to making changes as needed and hope that players trust that they care deeply about the matter and aren’t ignoring feedback because they think everything is fine.
  • World Quests
    • They admit that world quests have a lot of repetition and are looking for ways to address this, but the system as a whole is a much better one than past expansions where you only visited specific hubs in the world for daily quests after leveling to cap.
    • They’d like to make world quests more varied and engaging than just “find the closest rare elites and kill them” to complete an emissary.
    • Incursions are essentially world quests but are way more story driven and meaningful because they incorporate the war.
  • Professions
    • The team believes that the quest system for professions in Legion was too heavy based on feedback.
    • Later patches plan to add small quest content that tries to give importance to the professions that you have chosen.
  • Legendaries
    • The devs are open to having legendary items where it makes sense.
    • They want to avoid past experiences of having players get lucky and being 20% stronger than anyone else because of it, guilds having bad luck and getting no legendary drops, or stacking players because they have legendaries.
  • Guilds
    • A lot can be done for the improvement both on the recruitment side and from a player looking to find a guild. That is something they're working on and will have some improvements to roll out later on in Battle for Azeroth.
    • They want to make sure guild identity matters, but past iterations of buffs and level systems caused newer guilds to struggle to keep up, which limits the diversity of options.
  • Crucible of Storms
    • There will be a quest chain for both Horde and Alliance to explain the events leading to the raid. It will differ slightly based on faction.
  • Sanguicells
    • Enchanters will have new recipes that will actually convert Sanguicell into Expulsom for personal use.
    • A universal cooking recipe will allow you to use Sanguicell in place of rare fish for the highest level of raid feasts.
  • Emissary Rewards
    • The team switched from random rewards to specific ones so that players could decide if they wanted to do the cache for the day.
    • The rewards were recently increased to make it more worthwhile to players to complete emissaries.
    • In retrospect, Paragon reputation should have been in Battle for Azeroth since launch to keep world quests and reputation more relevant.
This article was originally published in forum thread: Activision Earnings Call, Hearthstone Pop-Up Book, Mobile Titles for Blizzard IPs started by chaud View original post
Comments 375 Comments
  1. Boomzy's Avatar
    Quote Originally Posted by Faroth View Post
    I'm surprised there hasn't been a renewed wave of frustration by the mention that Diablo Immortal will be aimed at all ages and won't be a Mature rating.
    There has been lol.
  1. Faroth's Avatar
    Quote Originally Posted by Boomzy View Post
    There has been lol.
    Ahh, I just haven't seen it just yet then.
  1. Boomzy's Avatar
    Activision are masters of spin, jesus christ.
  1. Dremall's Avatar
    Quote Originally Posted by musicallittle1 View Post
    "Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world."

    I'm dying over here, send help.
    I don't think anyone is left standing after that to help.
  1. Vorkreist's Avatar
    Quote Originally Posted by UnifiedDivide View Post
    Literally just means that 37 million people played any Blizzard game in at least 1 month during the quarter while 345 million played any Activision Blizzard game. Means nothing to the average Joe, really.
    30 mil HS
    7 mil : wow , ow, hots,sc, d3 etc
  1. huehuehue's Avatar
    Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
    what? how?
  1. bloodrunner's Avatar
    ATVI closes at 62.79, after hours shows 57.50 down 5.29 after the close. someone does not like what was said.
  1. muto's Avatar
    Can’t wait to raid LFR on mobile!!
  1. Tucci's Avatar
    I'm sure Diablo Immortal will be a great mobile game. Blizzard is an amazing company that makes fantastic, well-polished, addictive games. BUT they were booed during questioning once it was confirmed that there would be no PC release.

    People aren't worried about it being a bad mobile game so of course once it's out it'll probably be downloaded and played a bunch and likely be well received (people WILL still protest in the reviews, however)

    In the end though, everyone's just pissed that it's a mobile game, period. They were looking forward to the next step in the franchise and this simply wasn't it.
  1. Jettisawn's Avatar
    Quote Originally Posted by huehuehue View Post
    what? how?
    Actually, from the people I've spoken too at Blizzcon who tried the demo actually enjoyed it. Granted it was like 3 people actually anecdotal.
  1. MakeMeLaugh's Avatar
    Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
    Did they say this somewhere? It's not on their report at least.
  1. kaid's Avatar
    Really given all the diablo knock offs on mobile it really made a ton of sense for blizzard to put out a legit title on mobile but blizzcon probably was not the ideal place for that announce as its pretty much a PC gaming convention.
  1. JunkHead's Avatar
    "Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs."

    This is the excuse a friend of mine used when I was complaining about the D:I reveal.

    He thinks mobile gaming is the future because of the power of modern phones. We both have the same phone. Samsung Galaxy S9 Plus. He uses the power and features of new phones as his reasoning that no one should be worried about D:I. Because you know... You have bluetooth controllers... You can use Mice and Keyboards... You can mirror it or connect it to your tv or monitor... blah blah blah.

    My thought is, if you have to carry a mouse and keyboard with you, or connect to a tv to make it fun, then you've already lost the idea of mobile gaming. Mobile gaming, to me at least, is playing a game in a car. It's killing time on the subway. It's something to do while waiting in the doctor's office.

    He doesn't seem to realize that the reason people are made is because we know what mobile games are like. (I guarantee you he has never actually played more than an hour of "typical" mobile games.) That, plus other reasons I'm sure are mentioned in this thread, are why players are pissed. but of course, he calls us entitled whiners, because we don't realize the true power of phones nowadays.


    sigh.:\
  1. McNeil's Avatar
    "Blizzard had 37 million MAU in the quarter. (Identical to last quarter)" so thats comparing to the end of Legion bumbers? That doesn't sound good at all
  1. huehuehue's Avatar
    Quote Originally Posted by Jettisawn View Post
    Actually, from the people I've spoken too at Blizzcon who tried the demo actually enjoyed it. Granted it was like 3 people actually anecdotal.
    Oh, i think i see now. They made a distinction between "fans" and "fans at the event". But even so, that crowd wasn't hyped... If they aren't lying then yeah i guess the demo feedback went over well
  1. Nagrash's Avatar
    The more they do on mobile the less interested I become in all of their IPs.

    Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
    Yeah right.. players around China perhaps.
  1. Hinastorm's Avatar
    "Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs."

    This is why we were angry at Immortal. Most of us knew it was a portent of things to come. And now its been confirmed. Blizzard wasting their time developing mobile trash instead of making real games.

    Don't get me wrong, they'll make a killing on these shit games. But in the longer run, this is the real start of the decline of Blizzard.

    Blizzard making these games will lose them money in the long run, cause more and more PC gamers are going to disown Blizzard.
  1. Darknessvamp's Avatar
    "Many top mobile games are based on IP originally created for console and PC, so the company is investing in mobile releases for Activision and Blizzard franchises."
    Literally one comes to mind and that is Fortnite. I'm pretty sure the Ghost Recon Game, the Call of Duty: Heroes game (had to google this as I knew there was one but nothing more than that, they're shutting it down), Dungeon Keeper Mobile and Lineage Mobile games are considered "top mobile games". Ah wait, the listings show that they're all cheap match 3-games, puzzle games and crash of clans/the flavor of the month copy cat.
  1. Coldfire989's Avatar
    Blizzard is so out of touch at this point it is absurd.
  1. Simca's Avatar
    Quote Originally Posted by JunkHead View Post
    "Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs."

    This is the excuse a friend of mine used when I was complaining about the D:I reveal.

    He thinks mobile gaming is the future because of the power of modern phones. We both have the same phone. Samsung Galaxy S9 Plus. He uses the power and features of new phones as his reasoning that no one should be worried about D:I. Because you know... You have bluetooth controllers... You can use Mice and Keyboards... You can mirror it or connect it to your tv or monitor... blah blah blah.

    My thought is, if you have to carry a mouse and keyboard with you, or connect to a tv to make it fun, then you've already lost the idea of mobile gaming. Mobile gaming, to me at least, is playing a game in a car. It's killing time on the subway. It's something to do while waiting in the doctor's office.

    He doesn't seem to realize that the reason people are made is because we know what mobile games are like. (I guarantee you he has never actually played more than an hour of "typical" mobile games.) That, plus other reasons I'm sure are mentioned in this thread, are why players are pissed. but of course, he calls us entitled whiners, because we don't realize the true power of phones nowadays.


    sigh.:\
    I talked with the D:I devs about this, for what it's worth. They said that they had not decided on whether or not controllers or mouse+keyboard will be supported yet, but they'd talked about it a couple times and would continue to talk about it.

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