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AMA Starting, Orphea PTR Datamining, InvenGlobal Interviews

Activision Blizzard Q3 2018 Earnings Call
Activision Blizzard has their earnings call today.

  • Activision Blizzard had 345 million Monthly Active Users in the quarter.
  • Blizzard had 37 million MAU in the quarter. (Identical to last quarter)
  • World of Warcraft: Battle for Azeroth set a new day-one franchise record with more than 3.4 million units sold-through.
  • World of Warcraft engagement grew strongly quarter-over-quarter. The expansion saw strong participation in value-added services.
  • Next year will be World of Warcraft's 15th anniversary, with events both in and out of the game.
  • Hearthstone recently surpassed the 100 million life-to-date registered player milestone
  • Players spent a record 52 minutes per day in Activision, Blizzard, and King games in the quarter.
  • Viewership of Activision Blizzard games was up substantially this quarter, and in the month of October, Activision Blizzard had seven of the top 20 most viewed games on the industry’s largest streaming platform
  • BlizzCon drew over 40,000 fans in person with millions more livestreaming from around the world
  • Overwatch League continues to build on the success of its inaugural season with the announcement of the sale of another six teams in September, again at a substantially higher valuation than the team prices in the first season.
  • The total Overwatch League roster is now at 20 teams, with nine teams outside the U.S
  • Many top mobile games are based on IP originally created for console and PC, so the company is investing in mobile releases for Activision and Blizzard fanchises
  • Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
  • When the time is right, the team will reveal other Diablo projects in the works.
  • There are a lot of players that are eager for more Diablo content on PC and console, that came through clearly from BlizzCon.
  • Launching Diablo Immortal is only the beginning, there will be updates.
  • The team is only going to release when Diablo Immortal meets the community's high standards.
  • Taking a game to mobile with Blizzard quality standards can open Blizzard franchises to a new audience, especially in China where Blizzard is a strong brand.
  • It's important that Diablo Immortal is an excellent experience when released.


The Hearthstone Pop-Up Book Available on Amazon
The Hearthstone Pop-Up Book is now available for purchase on Amazon! This is a charming story told with the game's signature wit and whimsy, fully illustrated with center pops.




Developers Working on Mobile Titles Across All Blizzard IPs
In a recent press conference for Diablo: Immortal at Blizzcon, executive producer Allen Adham stated that mobile games for other Blizzard IPs are currently in development. Here is a recap of the specifics from the press conference. Wyatt Cheng is also part of the press conference.


  • Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs.
  • Some of them are with external partners, like Diablo: Immortal; but many of them are being developed internally only, and they'll have information to share on those in the future.
  • Blizzard's approach to mobile gaming comes from many people over the last few years shifting away from playing primarily on desktop to playing many hours on mobile.
  • Allen says that they have more new products in development today at Blizzard than they've ever had before and the future is very bright.
  • Diablo: Immortal is being designed with the intent that people of all ages can play it, and will not be a mature rated game.
  • This is an opportunity to introduce Diablo to a much wider audience around the world.
  • NetEase has been a partner of Blizzard for awhile and this partnership happened organically. There are developers here and in China working on this title.
  • Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs.
  • Wyatt says that most of the criticism comes from being skeptical of the game, but many who have played it on the show floor started skeptical but thought it was awesome.
  • Blizzard is always trying to innovate and this is just one of the ways they are experimenting with new genres.
  • They do emphasize that they are working on multiple Diablo projects and the hard-core PC fans should take note of this.


WoW Subreddit Developer Interview
The WoW subreddit also interviewed Ion Hazzikostas during Blizzcon.

  • Story
    • The major story arc for an expansion is planned out months to years in advance.
    • The Alliance will learn of Saurfang's escape from a Horde hero in their midst and try to understand how a prisoner escaped from under their nose.
    • There's more to creating a story than just listening to the community's perspective. Stories must have highs and lows then invoke different emotional responses from many different people in order to be meaningful and that means sometimes having frustrating moments which may be upsetting to some fans.
    • There has to be a balance between highs and lows in a story.
    • The PTR is when they’re more likely to take feedback from confused players and change things. Ultimately they feel that they need to trust creative impulses within the team and be story-focused, but they do listen to feedback.
  • Warfronts
    • The team admits that lack of clarification for how Warfronts cycle was not done well this caused a lot of confusion that can be addressed with better communication by Blizzard.
    • Warfront cycles were created to give more content that ebbs and flows based on player activities.
    • The new Warfront will have a rotating set of actual daily turn in quests while the contribution window is open. Different materials will be needed everyday rather than 13 things for you to do on day 1 and then zero for the rest of it.
    • The team wants to focus on smaller chunks of world content available more often over larger chunks that are only available every couple of weeks so that there feels like there is more to do.
  • Azerite Armor
    • With Azerite Armor, they hoped to have a system where players are always building toward a more interesting upgrade - making new decisions on a regular basis, but they some of these iterations in Battle for Azeroth haven't translated as well as they had hoped.
    • Having one spec trait to choose from and one generic trait was a major folly of the system upfront and they hope that the new second outer ring will address this by having several choices tailored to your spec to choose from right away.
    • The hope is that adding an additional ring of traits will lessen the sense that there’s only one Azerite piece that you have to have for a given situation. The new currency system for targeting specific high-iLevel Azerite pieces should also help with that.
    • They are still listening, still open to making changes as needed and hope that players trust that they care deeply about the matter and aren’t ignoring feedback because they think everything is fine.
  • World Quests
    • They admit that world quests have a lot of repetition and are looking for ways to address this, but the system as a whole is a much better one than past expansions where you only visited specific hubs in the world for daily quests after leveling to cap.
    • They’d like to make world quests more varied and engaging than just “find the closest rare elites and kill them” to complete an emissary.
    • Incursions are essentially world quests but are way more story driven and meaningful because they incorporate the war.
  • Professions
    • The team believes that the quest system for professions in Legion was too heavy based on feedback.
    • Later patches plan to add small quest content that tries to give importance to the professions that you have chosen.
  • Legendaries
    • The devs are open to having legendary items where it makes sense.
    • They want to avoid past experiences of having players get lucky and being 20% stronger than anyone else because of it, guilds having bad luck and getting no legendary drops, or stacking players because they have legendaries.
  • Guilds
    • A lot can be done for the improvement both on the recruitment side and from a player looking to find a guild. That is something they're working on and will have some improvements to roll out later on in Battle for Azeroth.
    • They want to make sure guild identity matters, but past iterations of buffs and level systems caused newer guilds to struggle to keep up, which limits the diversity of options.
  • Crucible of Storms
    • There will be a quest chain for both Horde and Alliance to explain the events leading to the raid. It will differ slightly based on faction.
  • Sanguicells
    • Enchanters will have new recipes that will actually convert Sanguicell into Expulsom for personal use.
    • A universal cooking recipe will allow you to use Sanguicell in place of rare fish for the highest level of raid feasts.
  • Emissary Rewards
    • The team switched from random rewards to specific ones so that players could decide if they wanted to do the cache for the day.
    • The rewards were recently increased to make it more worthwhile to players to complete emissaries.
    • In retrospect, Paragon reputation should have been in Battle for Azeroth since launch to keep world quests and reputation more relevant.
This article was originally published in forum thread: Activision Earnings Call, Hearthstone Pop-Up Book, Mobile Titles for Blizzard IPs started by chaud View original post
Comments 372 Comments
  1. Jettisawn's Avatar
    Quote Originally Posted by huehuehue View Post
    Oh, i think i see now. They made a distinction between "fans" and "fans at the event". But even so, that crowd wasn't hyped... If they aren't lying then yeah i guess the demo went over well
    Hard to tell honestly. It's an earnings call and they would certianly say something like this to lessen the blow to their investors, but it's also against the law to mislead them in an offical capcity.

    They do take surveys at the demos, but we'll never get to see them.
  1. Coldfire989's Avatar
    Quote Originally Posted by MakeMeLaugh View Post
    Did they say this somewhere? It's not on their report at least.
    Most I have heard from said the opposite so yea crazy that.
  1. Steelangel's Avatar
    Yay Enchanters get Sanguicell to Expulsom.

    What about Tailors?
  1. mmocd22c015b36's Avatar
    Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
    "Do you guys not have phones?"
    Many of Blizzard's best developers are now working on new mobile titles across all of Blizzard's IPs.
    "You think you do, but you don't"
    Blizzard is just shitting on their customer base, they almost seem suicidal.
  1. monteiro's Avatar
    Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world.
    I see, they gave up on real world and moved into their own fantasy reality. That explains A LOT.
  1. Darknessvamp's Avatar
    There are a lot of players that are eager for more Diablo content on PC and console, that came through clearly from BlizzCon.
    Launching Diablo Immortal is only the beginning, there will be updates.
    Oh wow, they can right fuck off with this. If it wasn't clear that Diablo was dead, this right here was the engraving on the tombstone.
  1. Vorkreist's Avatar
    Quote Originally Posted by bloodrunner View Post
    ATVI closes at 62.79, after hours shows 57.50 down 5.29 after the close. someone does not like what was said.
    They made a long term gamble that the mobile growths will cover the loss of costumers from disgruntled fans on the main titles and the massive negative press they will get.
  1. Jshadowhunter's Avatar
    Turning M rated game franchise into PG rated for wider market... great work Blizzard for stabbing your lifeblood in the back.
  1. Teph's Avatar
    To sum the conference up: Mobile, Asia, Ads.
  1. Belaera's Avatar
    "Many top mobile games are based on IP originally created for console and PC"... And we hate most of them.
    'Top' pay to win games? 'Top' most clickbaity games? I wonder what Blizz actually thinks

    I really hope they create Quality games for the mobile but id prefer them not to do mobile at all.
    But quality costs money and It is unlikely that any phone game will have the same experience as well done PC/console game

    The real pressure point for blizzard will be if no one plays there first mobile game so we wont havta live though another disappointing reveal at a PC(console) gamer-blizzcon convention
  1. Vorkreist's Avatar
    Quote Originally Posted by Deviant008 View Post
    Blizzard is just shitting on their customer base, they almost seem suicidal.
    When you have millions of gulible fanboys you can afford to gamble at their expense. There still numbskulls who defend this new blizzard mobile even in this thread alone.
  1. Daws's Avatar
    So more mobile games coming, could this be Blizzards grand strategy to appease Sylvannas fans - a WoW dating sim?

    I shall now go back to hoping my current favorite developer (CD Projekt Red) doesn't sell out like Blizz have
  1. Reclaimer's Avatar
    Fan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the worldFan reaction was muted, but fan's reactions at BlizzCon confirmed Diablo Immortal will be well received by players around the world
    LOL, Are you fucking kidding? They got boos and one guy asked if it was a joke. Amazing....
  1. Valysar's Avatar
    The beginning of the end
  1. Vorkreist's Avatar
    Quote Originally Posted by Teph View Post
    To sum the conference up: Mobile, Asia, Ads.
    And a clear message to blizzard fans across all franchises.

    DON'T YOU GUYS NOT HAVE PHONES???
  1. Vineri's Avatar
    Quote Originally Posted by Vorkreist View Post
    They made a long term gamble that the mobile growths will cover the loss of costumers from disgruntled fans on the main titles and the massive negative press they will get.
    Thats a 20% crash. It's no longer a simple gamble. The situation now requires a full success or it's a total bust. The deeper the hole, the harder it is to climb out.

    It's falling, at $56.90 now.
  1. apelsinjuice's Avatar
    Key notes from the conference.

    Mobile, asian market, how to get ads to more people
  1. oland138's Avatar
    All those candy crush players are going to LOVE Diablo.
  1. Zabatakis's Avatar
    Quote Originally Posted by Orby View Post
    Well in most Asian countries I am sure it will and I am sure they'll be some people who will give the game ago over this side of the pond too. Don;t sell it out completely, I honestly don't believe it will flop as much as you all might think.

    Peoples outrage might be blinding them in my opinion.
    It's not going to flop. In the end, when they are raking money hand over fist they will have the last laugh. From "you all have phones don't you?" to "your parents have credit cards don't they?" this will succeed. Everyone likes to compare it to the COD fiasco that despite insane hate did quite well financially.
  1. apelsinjuice's Avatar
    Diablo: Immortal being mobile was decided because the fidelity of mobile phones is getting to the level of being almost equivalent to PCs.
    That must be one of the most delusional statements in a while from Blizzard

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