Activision Transferring Publishing Rights for Destiny to Bungie
Bungie posted today that they are regaining publishing rights for Destiny. Destiny 2 will still receive full support on BattleNet and we do not anticipate any disruption to our services or your gameplay experience.
Originally Posted by MMO-Champion
When we first launched our partnership with Activision in 2010, the gaming industry was in a pretty different place. As an independent studio setting out to build a brand new experience, we wanted a partner willing to take a big leap of faith with us. We had a vision for Destiny that we believed in, but to launch a game of that magnitude, we needed the support of an established publishing partner.

With Activision, we created something special. To date, Destiny has delivered a combination of over 50 million games and expansions to players all around the world. More importantly, we’ve also witnessed a remarkable community – tens of millions of Guardians strong – rise up and embrace Destiny, to play together, to make and share memories, and even to do truly great things that reach far beyond the game we share, to deliver a positive impact on people’s everyday lives.

We have enjoyed a successful eight-year run and would like to thank Activision for their partnership on Destiny. Looking ahead, we’re excited to announce plans for Activision to transfer publishing rights for Destiny to Bungie. With our remarkable Destiny community, we are ready to publish on our own, while Activision will increase their focus on owned IP projects.

The planned transition process is already underway in its early stages, with Bungie and Activision both committed to making sure the handoff is as seamless as possible.

With Forsaken, we’ve learned, and listened, and leaned in to what we believe our players want from a great Destiny experience. Rest assured there is more of that on the way. We’ll continue to deliver on the existing Destiny roadmap, and we’re looking forward to releasing more seasonal experiences in the coming months, as well as surprising our community with some exciting announcements about what lies beyond.

Thank you so much for your continued support. Our success is owed in no small part to the incredible community of players who have graced our worlds with light and life. We know self-publishing won’t be easy; there’s still much for us to learn as we grow as an independent, global studio, but we see unbounded opportunities and potential in Destiny. We know that new adventures await us all on new worlds filled with mystery, adventure, and hope. We hope you’ll join us there.

See you starside.

BUNGiE
This article was originally published in forum thread: Activision Transferring Publishing Rights for Destiny to Bungie started by chaud View original post
Comments 156 Comments
  1. Onikaroshi's Avatar
    Quote Originally Posted by Varitok View Post
    No they truly weren't. Annual expectations and deadlines were all forced by Activision. Those are the things that make games and expansions shitty. I really wish people would understand business and business deals better.
    Except yea, they were. Activision only had rights to destiny publishing, not to the destiny IP as whole or any other part of bungie. They could push annual expectations and deadlines, sure, because it was THEIR money on the line. But the couldn't do anything else with bungie, they couldn't force them to shut down, they couldn't force them to make any other games, and they didn't have any rights to any other IP bungie came up with during that time.
  1. Unicus's Avatar
    Quote Originally Posted by TOM_RUS View Post
    Blizzard should leave Activision as well. Because fuck activision and Bobby Kotick.

    one could hope this would happen, cuz fuck activision and fuck every idiot responsible for blizzards downfall
  1. SufferWell's Avatar
    Quote Originally Posted by Unicus View Post
    one could hope this would happen, cuz fuck activision and fuck every idiot responsible for blizzards downfall
    But who is really left now at Blizzard - people Activision added in. The core of Blizzard as we know it is all gone.
  1. Rapti's Avatar
    So can we get rid of that shitty game from launcher finally?
  1. Awelon's Avatar
    Acti-Blizz is doing great. Just like Blizzard, which is pretty much shadow of what has been. I hope we do get more mobile games from all Blizzard IP's, reskinned at NetEase and released as quickly as possible. Honestly though, anyone surprised that Blizzard got the BioWare treatment at Activision's hands?

    On a completely other note though, anyone think we'll get any more BlizzCon's since 2018 fiasco?
  1. MoanaLisa's Avatar
    Quote Originally Posted by Awelon View Post
    On a completely other note though, anyone think we'll get any more BlizzCon's since 2018 fiasco?
    Cancelling Blizzcon's forever over one product announcement that didn't go the way they expected seems like an overreaction.
  1. glowpipe's Avatar
    I mean. They only had publishing rights. Not like they dictated how the game was going to be. The contract ran out and it was not renewed. Nothing will change for destiny 2 and nothging will change for their next games, except it won't be on the battle.net launcher.

    Not saying that i like activision. I hate them for what they did to cod. But blaming them for everything bad that happens in gaming is stupid.
  1. therealbowser's Avatar
    Quote Originally Posted by MoanaLisa View Post
    Cancelling Blizzcon's forever over one product announcement that didn't go the way they expected seems like an overreaction.
    I'm kind of surprised anyone would assume that would get a positive response in any way... let alone as something supposed to build hype after hinting at Diablo.

    It really shows how out of touch they are, hopefully it served as a wake-up call. But I digress... obviously it wouldn't cancel Blizzcons.
  1. Kairoll's Avatar
    Quote Originally Posted by therealbowser View Post
    I'm kind of surprised anyone would assume that would get a positive response in any way... let alone as something supposed to build hype after hinting at Diablo.

    It really shows how out of touch they are, hopefully it served as a wake-up call. But I digress... obviously it wouldn't cancel Blizzcons.

    Realistically, it shows that they are looking at demand in a different market. Apparently the Chinese markets have been clamoring for this kind of mobile game. It just absolutely sucks for the rest of us that mobile is how they are choosing to continue the story for now.
  1. therealbowser's Avatar
    Quote Originally Posted by Kairoll View Post
    Realistically, it shows that they are looking at demand in a different market. Apparently the Chinese markets have been clamoring for this kind of mobile game. It just absolutely sucks for the rest of us that mobile is how they are choosing to continue the story for now.
    I have no doubt about it. And it makes sense to utilize it in the US and so on. What doesn't make sense is that they made it the centerpiece of the presentation as if it was something to hype over. It's not the product that was bad (it is, but it will be profitable in China as you say if nothing else), but the presentation was... ridiculous, to say the least.
  1. Banquetto's Avatar
    Damn, I still haven't got around to playing Destiny 2, despite buying it with b.net balance right when it launched. Guess I should, one day.
  1. MoanaLisa's Avatar
    Quote Originally Posted by therealbowser View Post
    I have no doubt about it. And it makes sense to utilize it in the US and so on. What doesn't make sense is that they made it the centerpiece of the presentation as if it was something to hype over. It's not the product that was bad (it is, but it will be profitable in China as you say if nothing else), but the presentation was... ridiculous, to say the least.
    It was ill-thought out and smacks of being someone's last-minute decision. Wild guess that it was Adham's call. People should likely get used to it. If Blizzard is going to expand their product line into mobile then there will be more announcements at Blizzcon. That's inevitable.
  1. Crookids's Avatar
    Quote Originally Posted by Gadzooks View Post
    Blizzard is part of the foundation of ATVI's income, and that income pays the dividends for ATVI stock. Investors are NOT going to demand that ATVI cut loose the basis of the reason for holding the stock in the first place. When Blizzard is costing ATVI money is when they would start to demand that. Blizzard isn't even remotely close to that. Blizzard is still a profitable company, they're just not growing according to expectations.

    IF ANYTHING, if ATVI continues to have problems (and they will, from what it looks like for releases for 2019 across the board), what they will do first is call for new leadership, and ask Kotick to step down. The Board can vote to remove him as CEO. I'm not sure what Kotick's personal stake in ATVI stock-wise, but he can be removed if his actions have impacted the performance of the company.

    Blizzard being cut loose from ATVI is a pipe dream, right now. To even hope for it is flatly ridiculous.

    - - - Updated - - -



    That's utterly pipe dream territory.
    I can't stand pseudo-intellectual nonsense. "to even hope for it is flatly ridiculous"

    Stepping outside of rational discourse for the sake of posturing and disagreeing. How is hoping for something "flatly ridiculous"? Your probability of hitting the lotto is incredibly low. Does that mean it's "flatly ridiculous" to hope you win?

    As for ATVI, what would happen realistically is Blizzard would be purchased by another major company. Those stock holdings will either be split or transferred or both. The new company buys the controlling shares and it's replaced with cash or they could swap share for share (transferred) and current share holders will obtain shares of the new stock. This can be hugely beneficial for major holders especially considering ATVI's price has been halved over the last 52 weeks. Accompanied with positive PR, this could mean a surge for shareholders and/or options for additional investments.

    As a shareholder myself, I would be interested in seeing this occur.

    Sure, profitability is a good thing and a dividend can help keep investors invested in the stock as part of their portfolio but this isn't synonymous with stock price. Just because a company is profitable and delivers its dividends does not mean they don't care when a stock price falls by 50%. If the company does not recover and shareholders feel Activision's influence is negatively effecting stock price, profit projections and/or earnings -- they will most certainly be willing to consider the possibility of a split. It's extremely unlikely but definitely possible.
  1. therealbowser's Avatar
    Quote Originally Posted by MoanaLisa View Post
    It was ill-thought out and smacks of being someone's last-minute decision. Wild guess that it was Adham's call. People should likely get used to it. If Blizzard is going to expand their product line into mobile then there will be more announcements at Blizzcon. That's inevitable.
    Well next Blizzcon's highlight will undoubtedly be the upcoming WoW expansion. Every other Blizzcon tends to focus on the new WoW expansion, and the rest have to be something else. This Blizzcon was light on content, but they did have Warcraft III reforged (which was actually the only thing last Blizzcon I really cared about, anyways), so they could have at least focused on that, I think.

    Sadly you're probably right that they are going to focus on mobile stuff more heavily, most likely. I want to believe they won't, but it would be foolish to assume they aren't going to move more heavily in that direction, sadly.
  1. Awelon's Avatar
    Quote Originally Posted by MoanaLisa View Post
    Cancelling Blizzcon's forever over one product announcement that didn't go the way they expected seems like an overreaction.
    Yeah sure it does seem like it, but on the other hand, there's no more Morhaime or pretty much anyone of the public figures which community actually cared for. Now we have just your typical corporate execs like J. Brack and such, who are just bland and not that interesting.
  1. MoanaLisa's Avatar
    Quote Originally Posted by Awelon View Post
    Yeah sure it does seem like it, but on the other hand, there's no more Morhaime or pretty much anyone of the public figures which community actually cared for. Now we have just your typical corporate execs like J. Brack and such, who are just bland and not that interesting.
    I don't think of J. Allen Brack as bland. He's a lot more confrontational. That may well change over this year but people have strong opinions for/against Brack that they never had about Morhaime who by all accounts is a very nice guy and if he made a lot of decisions that people didn't like he never talked about them.

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