Activision Blizzard - $4 Million Pledge to Fight Against Systemic Inequality
Activision Blizzard has shared on Twitter that they're pledging 4 Million Dollars to the United Negro College Fund, the Equal Justice Initiative, and Management Leadership for Tomorrow. Blizzard Entertainment followed-up on the message in a tweet, mentioning that this is just the start and that they'll share more as time goes on.

This article was originally published in forum thread: Activision Blizzard - $4 Million Pledge to Fight Against Systemic Inequality started by Lumy View original post
Comments 115 Comments
  1. Ghostile's Avatar
    Inb4 "Virtue signaling"

    Inb4 "Hong kong"
  1. Daedius's Avatar
    Could they not just donate quietly, instead of telling "Hey, we did a thing!" ?
  1. Ghostile's Avatar
    Quote Originally Posted by Daedius View Post
    Could they not just donate quietly, instead of telling "Hey, we did a thing!" ?
    If they did it quietly, someone would complain how they aren't donating.

    If they announce it, someone complains about that too.
  1. Exkrementor's Avatar
    Nice. Maybe asians can finally get into Harvard again without having a supercomputer cyborg brain.

    But I guess thats not the "Inequality" they mean.
  1. Dungo's Avatar
    Now that's a waste of money
  1. Sentynel's Avatar
    This is getting pathetic. Time to move on for fuck sake...
  1. RyusekiV2's Avatar
    This isn't gaming news.

    *brand makes donation in attempt to get more money*
  1. Onikaroshi's Avatar
    Quote Originally Posted by Ghostile View Post
    If they did it quietly, someone would complain how they aren't donating.

    If they announce it, someone complains about that too.
    Yea, it's literally just because everyone else is doing it and they'd be bitched at if they did or didn't, but they'd be bitched at more if they didn't so they do.
  1. FelPlague's Avatar
    Quote Originally Posted by Daedius View Post
    Could they not just donate quietly, instead of telling "Hey, we did a thing!" ?
    They are a public traded company, if they donated without announcing it, their shareholders would shit themselves, anything as big as a 4 million dollar decision needs to be shown.
  1. Big Thanks's Avatar
    This is way better than just posting a twitter image saying "We support whatever cause"

    Put your money where your mouth is

    Love it.
  1. FelPlague's Avatar
    Quote Originally Posted by RyusekiV2 View Post
    This isn't gaming news.

    *brand makes donation in attempt to get more money*
    i dont think this donation is gunna make them 4 million dollars my dude...
  1. MrHappy's Avatar
    Quote Originally Posted by Sentynel View Post
    This is getting pathetic. Time to move on for fuck sake...
    I dunno man people had 400 years of racial injustice. I think you can bear people trying to change that a a little longer don't you think?
    Or are you too busy being upset by the removal of Confederate flags?
  1. Onikaroshi's Avatar
    Quote Originally Posted by FelPlague View Post
    They are a public traded company, if they donated without announcing it, their shareholders would shit themselves, anything as big as a 4 million dollar decision needs to be shown.
    That too, they just can't give money to things without saying they're doing it.
  1. Dracullus's Avatar
    Personally I would like them rather support people that get looted, but hey, it's their money.
  1. Darknessvamp's Avatar
    Quote Originally Posted by FelPlague View Post
    They are a public traded company, if they donated without announcing it, their shareholders would shit themselves, anything as big as a 4 million dollar decision needs to be shown.
    They inform their shareholders through Twitter?

    Quote Originally Posted by FelPlague View Post
    i dont think this donation is gunna make them 4 million dollars my dude...
    Nah... considering Kotick's bonuses they'll probably get a triple in return.
  1. Hyral's Avatar
    We did it, Reddit! Now that some companies and businessmen are telling us part of their marketing budget is going into things relevant to our outrage of the month it means we've solved racism!

    High fives for everyone!
  1. Fiacla's Avatar
    I'm glad <INSERT BRAND> is doing their part! It makes me want to consume more <INSERT BRAND>. Fight the power and such .
  1. Rustedsaint's Avatar
    Quote Originally Posted by Daedius View Post
    Could they not just donate quietly, instead of telling "Hey, we did a thing!" ?
    Of course not, do you think they actually care about racism?
    Say what you will but this money is just virtue signalling probably allocated from the advertisement budget.
    They are a corporation, they do what they think is best to keep the shareholders happy.
  1. Alcareru's Avatar
    Quote Originally Posted by Ghostile View Post
    Inb4 "Virtue signaling"

    Inb4 "Hong kong"
    INB4 someone shilling for Blizzard. Oh wait it was the first post.
  1. Lorgar Aurelian's Avatar
    Quote Originally Posted by Sentynel View Post
    This is getting pathetic. Time to move on for fuck sake...
    Why in the world would it be time to move on this is still a very hot topic with tons and tons of support.

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