Activision Blizzard Q4 2020 Investor Call
The Activision Blizzard earnings call was this afternoon. We've highlighted some of the written results below.

Activision Blizzard
  • In the fourth quarter, Activision had 128 million MAUs, up from 111M in Q3 and 125M in Q2.
  • Activision Blizzard had roughly 400 MAUs in 2020.
  • Blizzard had 29 million MAUs in the fourth quarter, down from 30 million in Q3, and 32 million in Q1/Q2.

Blizzard
  • World of Warcraft MAUs grew year-over-year for the sixth consecutive quarter.
  • World of Warcraft saw strong engagement across both the Classic and modern game modes throughout 2020
  • World of Warcraft full year franchise net bookings grew 40% year-over-year, reaching the highest level in nearly a decade.
  • Fourth quarter net bookings for World of Warcraft grew sharply year-over-year, driven by strong sales of the Shadowlands expansion, subscriber growth, and high participation in value added services
  • World of Warcraft player and engagement trends since the Shadowlands release are stronger than levels typically seen at this point after an expansion launch.
  • The team intends to deliver more frequent premium World of Warcraft content to sustain and expand the Warcraft community.
  • Multiple initiatives underway to experience WoW on a more consistent basis and on more platforms than ever before.
  • The team has made multiple mobile free to play Warcraft experiences and they are now in advanced development, based on the franchise IP. This will create opportunities for existing players and new fans to experience the Warcraft universe in entirely new ways.

Diablo
  • On mobile, the first stage of regional testing for Diablo Immortal in December and January was met with very positive feedback and strong engagement metrics.
  • Multiple Warcraft teams working on new content initiatives across platforms.
  • More players will get to experience Diablo Immortal in further rounds of testing ahead of the launch planned for later this year

Blizzard
  • 2022 will be a great year for Blizzard. Expect another step change in financial performance as they execute their pipeline.
  • Blizzard Q4 revenue was down a bit year over year, as growth for WoW was offset by a decline for other titles and the absence of BlizzCon.
  • Blizzard 2020 revenue was up 11% year over year, operating income up 49%, 9pp increase in margin.
  • Social games and WoW kept much stronger engagement even after lockdowns ended.
  • WoW momentum is unusually high for a non-expansion year.
  • A few things up their sleeve with remastered content that will be unveiled in due course.
  • Blizzard plans to hire more developers going forward. They'll bring talent from one game to another internally.
  • Blizzard wants to bring games to players across the world across different platforms and genres.


This article was originally published in forum thread: Activision Blizzard Q4 2020 Investor Call started by chaud View original post
Comments 264 Comments
  1. Dazu's Avatar
    Quote Originally Posted by Rogalicus View Post
    Did you filter out connected realms that show shared population?

    Edit: Of course he didn't. So out of EU realms:
    Echsenkessel, Taerar, Mal'ganis and Blackhand are connected into one full realm
    Lordaeron, Tichondrius and Blackmoore are connected into one full realm
    Dentarg and Tarren Mill are connected into one full realm
    So real number of full realms is 14, not 20. I'm pretty sure it's the same bullshit for high pop, at least 6 of them is one realm:
    Черный Шрам (Blackscar), Гром (Grom), Термоштепсель (Thermaplugg), Борейская тундра (Borean Tundra), Пиратская бухта (Booty Bay) and Ткач Смерти (Deathweaver)
    Yeah its pretty poor methodology, seeing as theirs sites which actually track characters.
    Still the point is right, classic has nothing on the retail playerbase. That's not necessarily a bad thing or a negative. Classic is older, slower and grindier and many people played it when it was the actual game.

    As for people going on about subscriber numbers, they stopped them because people kept making claims based on them like how much money they make or how many people were actually playing etc. So when say China shut down the licensing for a few months and the subs tanked as a result - everyone said how it was obvious WoW was dying and how their servers were dead and X game was the WoW killer etc. Then China came back and the counters were praising how the growth was amazing etc. Plus people complaining numbers were inflated because of 6 month sub bonuses, or how the game became Pay to Win during Cata etc and that's why people stayed sub but they wont last. Or how Raid finder is the reason subs are dropping, or LFG made subs drop. Every time they announced subs, people would do mental gymnastics to tie it to something going on in game at that exact time on whether it raised or dropped. Also everyone was claiming the record subs were only because of China and their sub model during Wrath and counting a 30min player for the entire quarter.

    Simply WoW is still doing well, we know this because the game is still being developed. If subs were dropping too badly as has been claimed since first Month of TBC endlessly on forums, blizzard wouldnt have kept developing this long. Yes the game has changed and not everyone likes it still, thats what happens. I loved 1st person shooters when I was younger, now I cant stand them. Doesnt mean the latest CoD is a terrible game, its just not a fun game to me. WoW still appeals to alot of people, and the fact theyve changed course to being more alt friendly and casual friendly for players is likely a big reason Shadowlands is succeeding pretty well (and by casuals I dont mean bad players, but players who cant play daily/long hours etc).

    Also, Cata had the most players ever. It was also pretty bad launch and had the steepest decline really quickly. Wrath is the only expansion to maintain high subs above 10mil. Seriously the argument on that is semantics. Cata did the ride the end of Wrath, but it was also interesting in the entire Deathwing theme and revamp of the world so it had its own merits for high subs and hype, but they butchered alot of it and turned people off (Which also happened the first month of TBC but they hype and fixes plus the actual games newness kept it rolling and it turned it out pretty great).
  1. Rogalicus's Avatar
    Quote Originally Posted by glowpipe View Post
    Each character is linked to one server. When you are whispering a char on any of these servers you need to add -servername behind. So a character created on Taerar, it will not be listed in the population for mal'ganis or any of the linked servers.

    I see this arguement everytime. Its not the same, cross realms, shards etc etc. Your character belong to the server it was created on. Period
    How it's done in the game doesn't matter, realm list reports connected realm population, not individual. You can actually go there and see it for yourself, all the mentioned realms have the same reported population.
  1. glowpipe's Avatar
    Quote Originally Posted by Rogalicus View Post
    How it's done in the game doesn't matter, realm list reports connected realm population, not individual. You can actually go there and see it for yourself, all the mentioned realms have the same reported population.
    even if that is the case. Its still a shitload more servers with full, high, med and low even after you combined them. Doesn't change the outcome wone bit. Retail is far ahead of classic
  1. SirBeef's Avatar
    Quote Originally Posted by Sluvs View Post
    While I completely agree with you and think that Classic moment has come and gone, the high parses in naxx still needs some explaining
    It's a pretty simple explanation in 3 parts. 1, there is nothing else to do in Classic but raid. By contrast you have M+, LFR, PvP, and raiding in Retail.

    2, less than 3% of the WoW population at the time set foot into Naxx 40. So there is a draw there to see it in it's original form, not the ez mode WotLK version.

    3, classic Naxx requires 40 players, Retail raiding needs a minimum of 10.
  1. Doffen's Avatar
    WoW momentum is unusually high for a non-expansion year.

    Isnt Q4 the Quarter SL launched? And if they mean this year its just 2 months since SL launched lol. Not here to diss Blizzard, but their wording is always fun to read
  1. deenman's Avatar
    Quote Originally Posted by Darknessvamp View Post
    Moar Mounts, Pets and Transmog in the store I believe.
    about damn time...a game as huge as wow having so few store items is stupid....the store needs to have atleast as many transmog sets as ingame raids sets

    i remember the scandal when they removed the few helm mogs from the shop and some mounts/pets,no wonder bfa numbers droped,people unsubed in droves because of that
  1. twothe's Avatar
    Interesting. Blizzard releases a new WoW expansion and as a result has less active users than before.

    But of course marketing words that as a win as usual...
  1. Dazu's Avatar
    Quote Originally Posted by twothe View Post
    Interesting. Blizzard releases a new WoW expansion and as a result has less active users than before.

    But of course marketing words that as a win as usual...
    Yes Blizzard did have less active users. WoW had more. So anyone with an smidgen of brains knows that the reduced numbers come from D3, OW, HoTS, SC2 or Hearthstone.
  1. Cavox's Avatar
    Imagine believing Kotick's data manipulation and lies. Acti-Blizz is stronger than ever, pinky swear fellow kids!
  1. SirBeef's Avatar
    Quote Originally Posted by Dazu View Post
    Yeah its pretty poor methodology, seeing as theirs sites which actually track characters.
    Still the point is right, classic has nothing on the retail playerbase. That's not necessarily a bad thing or a negative. Classic is older, slower and grindier and many people played it when it was the actual game.

    As for people going on about subscriber numbers, they stopped them because people kept making claims based on them like how much money they make or how many people were actually playing etc. So when say China shut down the licensing for a few months and the subs tanked as a result - everyone said how it was obvious WoW was dying and how their servers were dead and X game was the WoW killer etc. Then China came back and the counters were praising how the growth was amazing etc. Plus people complaining numbers were inflated because of 6 month sub bonuses, or how the game became Pay to Win during Cata etc and that's why people stayed sub but they wont last. Or how Raid finder is the reason subs are dropping, or LFG made subs drop. Every time they announced subs, people would do mental gymnastics to tie it to something going on in game at that exact time on whether it raised or dropped. Also everyone was claiming the record subs were only because of China and their sub model during Wrath and counting a 30min player for the entire quarter.

    Simply WoW is still doing well, we know this because the game is still being developed. If subs were dropping too badly as has been claimed since first Month of TBC endlessly on forums, blizzard wouldnt have kept developing this long. Yes the game has changed and not everyone likes it still, thats what happens. I loved 1st person shooters when I was younger, now I cant stand them. Doesnt mean the latest CoD is a terrible game, its just not a fun game to me. WoW still appeals to alot of people, and the fact theyve changed course to being more alt friendly and casual friendly for players is likely a big reason Shadowlands is succeeding pretty well (and by casuals I dont mean bad players, but players who cant play daily/long hours etc).

    Also, Cata had the most players ever. It was also pretty bad launch and had the steepest decline really quickly. Wrath is the only expansion to maintain high subs above 10mil. Seriously the argument on that is semantics. Cata did the ride the end of Wrath, but it was also interesting in the entire Deathwing theme and revamp of the world so it had its own merits for high subs and hype, but they butchered alot of it and turned people off (Which also happened the first month of TBC but they hype and fixes plus the actual games newness kept it rolling and it turned it out pretty great).
    They stopped because Sub numbers are not a true representation of engagement/aactivity. Which happened at a time as more precise data were happening. The Switch to MAU was appropriate and is a more accurate reflection of player engagement. It has fuck all to do with player preception of how the game is doing.

    As a business owner(retired), I'd rather have accurate data.

    WotLK peaked at 12.5M and dipped down to 12 as Cata came out. Cata started at 12 and went down.
  1. Kolvarg's Avatar
    Quote Originally Posted by bloodwulf View Post
    Shadowlands had huge numbers and has higher engagement at this point of an expansion than any other in history.
    I'll just leave this here:


    Quote Originally Posted by Skandulous View Post
    WOTLK is still #1 in all time subs and engagement. They said in nearly a decade which means it doesnt count WOTLK...MAU's are not active subscriptions which they dont tell you anymore
    Technically yes, but that does not necessarily mean it was the best state of the game even from a numbers perspective. WotLK was the peak of concurrent subscribers yes, but it was also when the number of subscribers stagnated - whereas during Classic and TBC it grew exponentially.

    It's important not to forget that when subscriber numbers are stable (ie one quarter has 10M, the next quarter still has 10M), it doesn't mean that no one unsubscribed. It just means the net didn't change. There might have been 500k people unsubscribing and 500k different people re-subscribing - the net would be 0. Or it might have even been 1M unsubscribing and 1M subscribing.

    Ultimately, I sincerely doubt any specific state of the game - when it comes to individual mechanics or design choices - had any noticeable impact on the growth, stagnation, decline and maturity of the game. It has more to do with timing, luck, marketing and word of mouth.
  1. Dracullus's Avatar
    Hateboner for retail (sadly most likely addiction) + detachment from reality + 0 reading comprehension = this thread.
  1. Pann's Avatar
    Quote Originally Posted by munkeyinorbit View Post
    See how that Dot the first dot from the left in the red section is higher than all of the other dots? That was in Cata. Thanks for proving me right.
    That is not actually correct. The graph shows western expansion release dates not global, at the time of Cata's launch in western regions China was still on Wrath which was only released there at the end of Q3 '10.
  1. glowpipe's Avatar
    Quote Originally Posted by SirBeef View Post
    It's a pretty simple explanation in 3 parts. 1, there is nothing else to do in Classic but raid. By contrast you have M+, LFR, PvP, and raiding in Retail.

    2, less than 3% of the WoW population at the time set foot into Naxx 40. So there is a draw there to see it in it's original form, not the ez mode WotLK version.

    3, classic Naxx requires 40 players, Retail raiding needs a minimum of 10.
    and how many people do you think logs in pugs etc in retail ? how many casual guilds logs ? Mythic private logs ?
    There is not a single log for lfr and a shitload of people do lfr. There are so many variables that the logs doesn't say anything what so ever
  1. Gorsameth's Avatar
    Quote Originally Posted by Kolvarg View Post
    I'll just leave this here:
    And google trends have very little to do with sub and engagement numbers.

    The people who are playing and enjoying the game don't need to be googling WoW to do so.
  1. Kralljin's Avatar
    Quote Originally Posted by glowpipe View Post
    There is not a single log for lfr
    There are:

    https://www.warcraftlogs.com/zone/ra...6#difficulty=1
    Quote Originally Posted by glowpipe View Post
    and how many people do you think logs in pugs etc in retail ? how many casual guilds logs ? Mythic private logs ?
    And what makes you sure that none of those points also apply to Classic?
  1. Tertullian72's Avatar
    Interesting report. Activision continues to demonstrate that you don't need to innovate to make money. They'll continue milking their golden cows - Call of Duty, Candy Crush, World of Warcraft. Blizzard itself is propped up by World of Warcraft but is otherwise stagnant. Let's see:

    - Heroes of the Storm - lights on maintenance.
    - Starcraft series - dead.
    - Warcraft RTS - the remaster was a dismal failure, otherwise dead.
    - Overwatch - holding pattern pending release of its sequel.
    - Hearthstone - ever increasing monetization keeps the money coming in.
    - Diablo - Immortal is on its way for mobile gamers, with a probable remaster of Diablo 2 keeping the PC crowd engaged while 4 is completed.

    World of Warcraft is the shining success, with Classic rescuing it from the failure of BFA and Shadowlands now restoring the retail game. Impressive for a 16 year old game. Expect the mobile spin off games and maybe a PS5/Xbox version to make even more money.

    So stagnant but profitable. For now, anyway.
  1. Trbn's Avatar
    best q ever again and yet servers keep dying and number of players on my server through wowprogress went down to 12k from 20
  1. Dhrizzle's Avatar
    Quote Originally Posted by Skandulous View Post
    Except Warcraft logs says otherwise..... More people have parsed and raided in Classic wow then Retail Castle Narthia and it isnt even close


    https://classic.warcraftlogs.com/zon...#timespan=1000


    https://www.warcraftlogs.com/zone/st...#timespan=1000

    this is just naxx btw and it destroys CN in the amount of parses

    classic 10 million parses vs retail not even 1 million lmao
    How do the numbers change if you include LFR, Normal and Heroic?

    - - - Updated - - -

    Quote Originally Posted by Nerovar View Post
    Am I reading correctly that the MAUs actually went down in Q4 despite Shadowlands launching? That doesn't seem right.
    Likely a decline in other properties, there's not been a lot going on with Diablo, Overwatch, Starcraft and the non triple-A games recently.
  1. SirBeef's Avatar
    Quote Originally Posted by glowpipe View Post
    and how many people do you think logs in pugs etc in retail ? how many casual guilds logs ? Mythic private logs ?
    There is not a single log for lfr and a shitload of people do lfr. There are so many variables that the logs doesn't say anything what so ever
    Yup. We don't log so there's around 40 more to that list with kills in normal, heroic, and mythic.

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