Originally Posted by
MonsieuRoberts
I didn't know that not adding direct incentive means that a form of gameplay dies.
There is no direct incentive to do the Ironman Challenge, and yet characters achieve level 85 with nothing but greys.
There is no direct incentive to attain Transmogrification gear, and yet Transmogrification lives.
There is no direct incentive to gank people, and yet World PvP, while not as grand as it once was, still exists.
There is no direct incentive to participate in Roleplay, and yet people craft intricate and detailed stories and adventures.
There is no direct incentive to learn about the lore, and yet WoWwiki & WoWhead are among some of the most visited World of Warcraft domains.
There is no direct incentive for many things that players actively take part in, and yet much of the game is alive. It's because they enjoy it.
Blizzard doesn't have to shove bonuses and prestiege into every parameter of the game in order for it to be relevant and enjoyable, "alive."