Why is it considered a small chunk? Because I would be ecstatic if those numbers came in during a patch, or throughout a quarter, but they're in on launch? The game should've by all means added more than that, easily. It's a great expansion.
Not to mention we're all forgetting the annual pass. So that gain in subscribers is nice, but we're not sure how many AP users aren't going to be there. So take that 10 Million as you will.
Why does it always boil down to 'it still beats any other mmo', I don't give a fuck about any other MMO. If I'm playing WoW, I'm playing WoW. I'm not sitting here playing Rift, kicking a can down the street and mumbling 'Shucks, sure is nice to be them thar WoW players'.
I care about how this impacts my game, I could give a fuck less about 'any other MMO'.
Because TOR is far from dead.
Get a grip.