Originally Posted by
Eschaton
For a very long time, any time there's a discussion of subscriptions and why they're dropping the last couple of years, the forums here and at Blizzard have been full of "The game is dumbed down and that's why people are leaving." The corollary of that of course is that "If they made the game more difficult, people would return and it would be all OK again." Couple of points about that:
1. The first six months of Cataclysm should have put the notion to rest that making the game more difficult again would bring people back. After too long of running the easily over-geared Wrath heroics, the jump up to Cataclysm heroics was nothing short of a catastrophe from a business point of view. The player exodus started early on, during one of the better raiding tiers in recent memory (T11), and it took LFR and the AP to pretty much get the bleeding back to manageable.
2. The advent of LFR and it's subsequent popularity along with increasing the difficulty of normals a bit in MoP has provided further evidence that more difficulty as the main thrust of the game is a good way to kill it off right away. High difficulty has an audience in WoW but it's always been a niche audience in the past, in the present and certainly for the future. WoW was the casual version of EQ when it came out and the myth that WoW was ever terribly difficult is just that: a myth. It was time-consuming and grindy but time-consuming =/= difficult.
It's counter-intuitive that you increase the popularity of a mass-market MMO by ignoring the huge majority of your customers and catering to the niche portion of your audience instead. In fact, it's wrong for this business and just about any other business you can think of. Blizzard has apparently learned this lesson well.
Lastly a comment about accomplishment: There's been considerable comment in this thread and elsewhere about how LFR is so easy that when you down bosses you don't feel any sense of accomplishment. Let me propose that the same audience that I've been writing about above is not overly interested in stress-filled hours of frustration, drama and wiping on raid bosses only to feel a huge sense of accomplishment when the boss goes down for the first time. Does it feel great when that happens? Of course it does. But for most people it's likely not the primary reason they play the game. There is a lot of satisfaction to be had in getting that Loremaster achievement, finishing that quest line, getting your reputation to the point where you can get that mount you've had your eye on for a few weeks or any of the literally thousands of other smaller moments of accomplishing something that are available in the game.