I wouldnt say magic is the word. I would more say polish. And with massive games like MMO's, it's hard to find a game even near the considerable polish of wows calibur. It's why I quit SWToR, Aion, City of Heroes, Rift(to an extent, I actually liked rift more however all my friends left and they purposely picked a less populated shard), and every other mmo I've played.