I wish more people would stop this "minimize downtown" mindset in MMOs, though. This genre wasn't always about corporatized mentality where time is money and every moment must be maximum efficiency or you're wasting your time. Some of the absolute BEST dungeon runs take twice as long because the group actually chats, geeks out, cuts up, and has fun with each other, despite being strangers.
WoW's design, which most MMOs have adopted, really did gut the concept of socializing as they altered the MMORPG into the modern MMO of maximized speed and minimum downtime.
I had countless hours of fun in EverQuest and never once got to max level the entire time. Because you just had fun talking with new friends between fights. The experience of the game and each outing to fight whatever was fun, not the "endgame is the only game" mentality.
There's a LOT that's been lost from EQ days that MMOs could benefit from. One being adding tons of stuff without saying anything about it and not putting everything in the patch notes. FFXIV does better than others with keeping some surprises out of notes, but not to the level EQ did... conspiracy theories ran wild on the forums over additions the developers randomly added without announcement.
Oh, but look at me.... I'm rambling again.