What you have to remember, OP, is that there are many people who stopped playing the game feel personally slighted by it in some way and are rooting for it to fail, hence the whole "dying" thing.
I'm not sure where it's started, but it's not just with WoW. Modern gamers and internet culture has this insidious fetish about seeing things fail. No, nowadays you don't just dislike something and move on with your life and spend your leisure time on things you LIKE - absolutely not - you spend all your free time talking about the things you HATE instead.
People get genuinely hyped about X or Y game doing badly, as far as I'm concerned they're all really sick, not cos I really care more about the livelihood of those devs or whatever, but because it seems hatred has become something to be proud of, to get giddy about. Sheesh.