Interesting case of wannabe oligarchs trying to undermine social media to their own purposes. Steve Bannon and Breitbart spent months trying to sabotage Twitter after Milo got de-verified. They went after the platform from financial, legal and editorial angles.
Ironic the people operating under the "free speech" flag, really just want speech for themselves and no one else.
BuzzFeed News released a report today detailing efforts made by Steve Bannon, Milo Yiannopoulos and Breitbart News to damage Twitter. For about a year, they explored various ways to bring down the platform, tactics that included legal action, an anti-Twitter editorial campaign and attempts to push down the company's stock price.
Bannon, Yiannopoulos, and Breitbart CEO Larry Solov also proceeded to look into potential lawsuits against Twitter with outside actors offering advice on various legal angles to pursue. However, communication amongst the group stalled and at one point Yiannopoulos said he would be looking into a legal course of action on his own.
As for the third prong of its Twitter war, Breitbart published 176 stories about Twitter between January 1st and August 17th -- the day Bannon left Breitbart to manage Trump's campaign. They covered all sorts of topics, all critical of the platform, with Bannon at times being very involved with the structuring of those stories.
On Jan. 11, 2016, Milo Yiannopoulos emailed Steve Bannon a screenshot of Twitter’s stock, which had dropped more than 3% during day trading. The company’s shareholders may have been hurting, but Yiannopoulos was in the mood to celebrate: He was convinced Breitbart had helped drive down Twitter’s share price.
“If it goes down to -5 [percent] and stays we can claim this as a victory I think,” wrote Yiannopoulos above the image. “This will be a week of pain for Twitter. … I want to underscore how petty what they did was and what it has revealed about the company and what the consequences are going to be.”
On Jan. 15, Yiannopoulos sent a peace offering to Twitter — a cordial email to Jack Dorsey asking for his verification to be restored in exchange for a detente. A screenshot of an email tracker Yiannopoulos used registered that the email was opened 111 times.
But Dorsey never responded.
Reads like text-book bullying or gaslighting tactics. After the bully is called out and ostracized, they immediately pretend to be nice and sociable while still trying to emotionally blackmail their targets.
**then there's the case of Bannon trying to get a mole into Facebook.
This and the earlier Milo-emailing-white-supremacist-leaks show that Breitbart needs to worry more about the mole Buzzfeed has.