Here's the thing, people wouldn't be in such an uproar of Net Neutrality being repealed if certain ISPs had an effective monopoly over certain areas.
Unless you live in the cities or suburbs, you really only have access to one or two of the following: xFinity (aka fucking Comcast), Hughes Net, or using your cell phone provider.
If there were more ISPs, people could move away from the asshole companies, but we can't.