There is nothing wrong with that logic.
Someone can't argue that an inclusion is both important and not at the same time.
If someone must as you say "fervently" defend the addition, then that shows that its impact is greater than they say it is.
It proves they are lying, and that is important when it comes to trying to replicate the original experience.
And on "retailers"
The same logic used by those who call someone else fanboys, casuals etc.
An arbitrary distinction that defines them as superior by their own measures, demanding that we recognise that superiority.
They demand respect and recognition instead of doing something that earns it.