It's not jealousy, it's dissatisfaction with business using this kind of practices that fool people into buying stuff. As i previously said - i wouldn't care about this and wouldn't participate. If anything, loyal players are not those who are just subbed, but who actively participate in the game, theorycrafters, raid leaders, just decent people who don't ruin the community and are friendly to newcomers. But there are no measurement option for this kind of stuff