We are absolutely paying for content, or at least I and a lot of others with you possibly excluded do. That "paying to access the servers" is just lawyer-speak and since nobody here is talking about legal charges, it is completely irrelevant.
If there was no content being added, nobody would have paid anything. Statistically speaking. This means that we are paying for content.
Challenge Mode : Play WoW like my disability has me play:
You will need two people, Brian MUST use the mouse for movement/looking and John MUST use the keyboard for casting, attacking, healing etc.
Briand and John share the same goal, same intentions - but they can't talk to each other, however they can react to each other's in game activities.
Now see how far Brian and John get in WoW.
As someone has pointed out before, you paid for content by buying the legion xpac, you pay sub-fee to get access to servers, where you can enjoy your game without lags, and possibly without bugs, but even when that's happens, there is technical support at your service and this is where your sub fee kicks in again.
P.S. And actually why complain about sub fee in a game, which can be paid even without playing with in-game gold, I don't the AH.
I just don't care nor worry about silly things like "content droughts". Only playing a few days a week there is plenty of stuff to do if I choose to do it. Most of the stuff I choose not to do. I gave up on trying to get every skin for every class a long time ago. Targeted the ones I really wanted and got those. Raiding really only appeals to me at this point. We don't push the mythic content we go at our own pace so we still have while before we kill Argus.
Paying to access servers is something people who saw the internet last in 1999 can say, I don't know whether to laugh or cry.
Even if we take the most expensive amazon AWS instance and say that every connected realm needs a compute unit (they don't) and there are 100 instance servers (there aren't), we end up with 230 server instances for EU (there aren't), which would cost around $828,000 dollars to run on demand via Amazon with the most optimized setup, e.g. with just 1 mil subs in EU, the costs of running would be about 80 cents per sub. Let's generously TRIPPLE that to account for EU customer support, that's $2.4. Notice that if you run the servers yourself and own the hardware, the costs are probably maybe like 20% of that.
If you advocate server access fee... where are the other $13 dollars going?
Did you know that it costs a few cents to make soda? A couple more for the can? Add in overhead, and that can of soda costs maybe 15 cents to make. But they charge a dollar. Where are the other 85 cents going? I'm starting to think the companies aren't charities after all.
Marketing, transportation, storage, etc. There is nothing of that besides marketing with a virtual thing. And marketing for WoW stopped being a big expense a decade ago.
The guy you are replying to is exactly right - operating servers is very cheap, not even $1 per person per month.
You are talking about material goods, where distribution and store cuts have to go into pricing. That AWS price comes with full internet connection and electricity included (aka distribution with your soda) and the electricity bill is paid by you and your ISP when you run the game (aka store where you get your soda).. And yet the increase was lower in the soda case. There is a difference in charity and robbery )
Yes, that's what it is. But you were previously talking about "business is not a charity" and trying to make strange comparisons to other products which have lots of costs that Blizzard products don't have.
You are alternating between posting nonsense, getting a reply explaining that what you posted is nonsense, then posting something opposite to what you said (and true) like it was your point all along. Could you state your point clearly instead of jumping all over the place? Frankly, it doesn't seem like you have one.
Soda manufacturers make spectacular markups and profit, which was my point. But they don't base their prices on what it costs to produce, they do so based on what will maximize their profits. My point is that Blizzard charges $15 to access their servers because they can; because people will pay for that service. Why 15? Because that is what they believe will maximize their profits. It has nothing to do with what it costs to provide that service.
I understand your point that you think this is harmful to the game. I get that. But it seems that enough other people disagree with you, because Wow still has a strong base of subscribers.