Disclaimer : There is absolutely nothing wrong with using scantily clad females to sell stuff, from toothpaste to model kits of warships.
However, Nabila, the French latest égérie of the Bitcoin, made her entire reputation on being dumb for reality TV (the pun, probably more obvious in French than in English, means that she is likely playing the airhead on the purpose and that she is, in person or in persona, an imbecile even for the generous standards of reality TV)
The strategy of pushing BitCoin investment using, well, airheads or idols, strike me as...desperate ?
http://www.lefigaro.fr/conjoncture/2...-par-l-amf.php
https://www.japantimes.co.jp/news/20.../#.WlaNqExFyUk