You level up
Gear up
Do raids or PvP. - Pretty much the whole core of Wow since 2004.
Leveling process of each new expansion is the same, you do quests, finish a zone go to a different one and repeat til you reach max level. This is now boring. Majority of the players don’t even read quest text and rush through the leveling content as quickly as possible. The fact that people rush through leveling content needs to be adressed and changed.
I’ll admit, bonus objectives and chests were fun when they got introduced in WoD, but the rewards they give is just bad and this repeated in Legion.
Back in the ol’ days gearing was the most fun part of this game, now its so easy to get gear that created a mindset of "*sigh* lets get this over with" I believe this mindset developed over time. Gearing up was the staple of Wow’s experience, but it continued for many years and I think it needs to change. The cycle of repetition caused this mindset.
Raiding / PVP was always the end game, why not introduce something different? Do you guys ever wonder why subs are declining since cata? Well some left because the hardcore crowed hated the casual changes, but the problem is that even if this game is all time casual, casual players are still qutting the game, so making the game even more casual will not change attraction of the audience.
The core philosophy of WoW needs to change, because what worked in 2004 will not work now. God Of War is coming out in a month or two and seeing by the interviews etc, they changed quite a bit,almost a different game, but the story is the
same. Companies are adapting to the 2018 audience and thats how a game will be a successful.