I'll be honest. I used to hate them with a passion. Especially in WoD. BUT, I have recently found them to be kinda fun. Like a little sub game within the overall WoW. It has progression (gearing up your champs), and nice rewards (tons of money). Plus, the phone app makes it nice to be able to play it when you are not able to log into the game (i.e. at work.....but don't tell my boss). So....I like them now. I will probably hate them again in a year :P