I think the problem is that Russia does not believe that those decisions are being made by an independent country (and frankly, neither do a lot of people outside of Russia).
In other words, for countries like Ukraine, the choice is whether your president is selling himself and his country to US and the pro-Western block, or Russia (and in the near future, perhaps China as well). Russia is, of course, disadvantaged there because US and co have a lot more clout and monetary resources - they can outbid Russia quite easily.