A similar solution will be comparable to how Microsoft handled the internet explorer case.
A similar solution will be comparable to how Microsoft handled the internet explorer case.
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The EU doesn't live or die on those 4 billion. The 4 billion aren't even the point. The point is that this is a precursor to the 90 day limit and 5% revenue fine. That one, my friend, is indefinitely or until they decide to ramp it up. Little preview: We're already thinking of breaking Google up here.
All of this isn't meant to "generate Revenue", although I understand that your American viewpoint is rather limited in that regard. The actual goal here is to change the behaviour of Google. Permanently. Once they do that, we're good.
Just to drive this into your brain: The EU doesn't need the money. This isn't a response to tariffs. This has been years in the making. This is not about money. This isn't because we're poor and need to swindle money out of the US. If you understand nothing else, try to at least understand that this is a corrective measure because a company misbehaved and we're now asking them, rather nicely I might add, to change their behaviour.
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First, Google wouldn't go nuclear on this. Second, there are alternatives. Once an entire continent jumps ship, because Google ceases to service the EU, search engines like Bing or Yelp wouldn't mind picking up the mantle and getting some serious business. At all.
Nope. Google won't pull out of the EU. They make too much money here. Way too much money.
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Let's fine Redhat next: how dare they pre-install Firefox without providing an alternative?
To borrow the title from a Carpenter's song, “We've only just begun.”
Just like the Microsoft case in 2006, Google will appeal.
Just like Microsoft in 2012, the case will be decided years later and the fine reduced.
Just like Microsoft, Google will pay the fine and life will go on.
To borrow another Carpenter's song, "Yesterday Once More."
Start ups here move to the US since the climate regards to taxes more friendly. The price you pay for caring about your worker class.
The other side is the big tech giants tend to buy out companies for such large sums many gladly let them do it.
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I think apple is a big offender on a lot of fronts regards to consumer rights. Maybe a much larger case is in the making.
Despite some of the usual juvenile US defensive corner coments in this thread, as others pointed out EU actually take consumer protection and antri-trust laws seriously.
As others pointed out EU is equal to US in terms of market revenue so I guess the comments such as "Hah, let Google pull out of EU and see what happens" are as utter moronic as usual.
Another fun fact is that the entity behind bringing Googles practice up with EU agencies in the first place include Microsoft and Oracle.
This will be appealed by Google as the last fine which is still not yet concluded so no reason to jump to conclusions yet.
Usually it ends up with the US tech giants bending down and doing changes. We saw the same brain dead comments by posters here in regards to Microsoft browser, Googles last EU fine, GDPR etc.
The tech companies simply tend to comply in the end while EU might also alter their demands a bit.
But soon after Mr Xi secured a third term, Apple released a new version of the feature in China, limiting its scope. Now Chinese users of iPhones and other Apple devices are restricted to a 10-minute window when receiving files from people who are not listed as a contact. After 10 minutes, users can only receive files from contacts.
Apple did not explain why the update was first introduced in China, but over the years, the tech giant has been criticised for appeasing Beijing.
Can't tell which part of the usual "businesses forced to play fairly will just move elsewhere" talking point is worse:
1) The fact that businesses can't play fairly to earn their revenue without threatening like a child throwing a tantrum to move elsewhere
2) or that people cheer on the anti-trust practices while knowing the victims of said practices are them.
Maybe that's why many entities are unscrupulous, because they were invited by their customers to do so.
"My successes are my own, but my failures are due to extremist leftist liberals" - Party of Personal Responsibility
Prediction for the future
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Good, good...one step further from the Druuge and the Crimson Corporation