I guess if you consider that the cosmetic stuff is the only real progression, then you have a point. But I was considering it more along the lines of leveling up for better match making. I only really play for fun (definitely not at higher levels in OW), so the cosmetic crap is really just a "for fun" kinda thing for me. Even so, the cosmetic part doesn't take away from the actual gameplay by not having it. I think that is really the big difference and the key difference here. If you are being hamstrung from playing "normally" or are dominating because you spent money, then if you want to play, you are effectively told you have to buy these things to play, which means that you are almost press-ganged into gambling.
- - - Updated - - -
To be fair, FIFA as an organization seems pretty damn shady too. It makes sense they are involved with one another. >.>