How is it shady?
Where are you forced to buy this package or how are you at a disadvantage by not buying it?
Other devs have done this in the past. Square did a promo where you sub for a while to FF14 and got a mini airship mount.
By your own logic what Square did which is an optional promotion is shady yes?
I mean I'm all for BFA criticism but this is just bashing for the sake of it with no actual construction to it. Hell I've been very critical of the expansion myself.
And no. Blizzard are nowhere near EA. EA kill studios when the games they acquire don't do so well because of their own garbage practices. Recent C&C game being a prime example.
EA puts actual P2W in their RNG boxes.
And when they can't kill a studio they just run it into the ground. Bioware being a prime example.