Short sentences then.
Gold in WoW comes from player generated sources and from tokens.
Tokens make good money for Blizz.
Not all players are in a position to afford tokens. Let’s call them minnows.
Few players are in a position to afford and willing to pay for many tokens - whales. Blizz target market.
Not all players are capable of earning a lot of money from player generated sources (missions, farming, flipping, AH). It requires some skill and/or time they might not have.
Whales will be looking to boost their ego with RL money. Boosting your ego requires that you feel you are better. Some feel the need to be better than themselves yesterday. Many feel the need to be better than others.
There will be hordes of minnows. Many of them will lack the skill and time to generate gold from player generated sources too. Compared to them, whales will always have better mounts, pets and sometimes even gear - if the minnow is also lacking the skills for successful endgame content.
Blizzard is actively making sure to cater to low skill players by prunes and ez modes. In fact grinding low skill content for countless hours is better for your results in WoW than having moments of glory.
The number of low skill players and minnows will melt into the group of players whales can feel better from. There will be plenty of them.
All of this is making money for Blizz as they shifted from their subscription model to the well known WDM model. Have a read about WDM here:
https://www.billboard.com/biz/articl...the-gaming-and - ever heard of comparing “RNG” with gambling?
So no - tokens were not to crack down on scams and theft. They were a major shift in money making possibilities for Blizz.
Whales and dolphins are the customers who get what they want. Mythic raiders are usually closer to dolphins than whales.
Only Blizzard knows what their whales and dolphins spend money on. I guess much is spent on buying boosts, as it has become the new epeen to have a high ilvl and raider.io score.
I am part of the product. I don’t pay money, I spend gold I earn via player generated sources and I don’t spend it to boost me - I use my skills for that and I accept my fails when the game demands more skills than I have. I don’t bypass those situations with gold and money. I am the one who will have worse ilvl than whales - I don’t raid anymore - so they can feel better. I am the background noise for whales. As long I enjoy the game, I’m fine with that.
Kids (minnows) and new players (low skills) will feel the need to grow their epeen as they are much more susceptible to peer pressure than adults. They will either turn to be dolphins and whales themselves (money for Blizz right there!) or spend more time in the game to make up for their low income and/or low skill and effectively become part of the product too. To a much greater extent than I ever will be - times of my game addiction are long gone.
You personally may not fall for it. Plenty people will. It’s designed to help people spend more time and/or money.