Is that a name change? People have been calling him that since day one. Its doesn't even sound like a different persona like Kendrick, Eminem, 2Pac, and various others have done. I've been listening to Kanye since The College Dropout but Im about done with him. His songs are getting weirder and his antics more head scratching. He's gone from the nerdy (hip hop) outsider with a dream to uncle at the cookout you dont want to get stuck next to because of the weird shit he says, "yall know he just crazy". His new album with questionable features and antics to drum up marketing, not too excited for it. Too many other great artists/producers out there, even signed to Kanye, without all the drama.