Just. Announced.
This is terrible.
How could they hype a demo that turns people away? Players are near you, but really aren't because you can't see them in your shard. What a clusterfuck this demo is turning out to be.
If a bunch of people stand in the same area and can't find stuff to do, they can always go somewhere else. Sharding is a complete fail. It breaks immersion to the world you are in - not a bunch of separate parallel worlds. World PVP becomes lame as well. What a disaster.