If they could actually write worth a damn then at least most people wouldn't be as fed up with Blizzard as we are on the lore side of things.
Basically everything related to night elves this expansion has been barely above what I'd imagine seeing on someone's Warcraft fanfic. Is this really the best they can do with writing? Can they honestly say with a straight face that they think this is going to invoke any emotions other than disappointment when they barely apply the most minimal of effort into their storytelling?
I've seen games and even MMOs with decent and at times good storytelling. Blizzard is far, far from that. Before talking about "highs and lows" they should consider making a story that isn't a literal beat-for-beat repeat of a past story.
And I know what some people would say in defense of it. "The story isn't done, it's not a repeat of MoP" I don't care. If the story went off the rails from here on, it'd still be fucking ridiculous that half of this expansion's story was an almost perfect repeat of MoP. They have this giant, gorgeous world with a great foundation for awesome stories and they waste it on this idiotic drivel they claim is good story, a retreading of the same faction war story that wasn't even that compelling in MoP.
As someone who used to be really into Warcraft lore as a whole, I feel embarrassed for giving a shit when it feels like the company itself doesn't.