Originally Posted by
Marrilaife
So anyone knows what's this PR mumbo jumbo? What does "value-added services" stand for? All cash shop transactions excluding game time and expansion / box sales? Or what. Could they be more specific...? (Ofc nope.)
I find it hilarious when people translate it as such: Makes no sense. People doing warfronts and islands (or not) doesn't add any financial revenue. Since it's an income report, they need to be talking about something generating income.
So far WOW doesn't have loot boxes (thank god) or paid dlcs (thank god again, hate the MMOs with paid classes, paid races, paid dungeon unlocks and whatnot), however I would assume things like race changes, faction changes, lvling boosts and whatnot go into that basket.
I saw people here saying gold buying probably goes into it too.
Unfortunately we have no 100% certainty what exactly Activision meant and what is their best selling component in wow.