Originally Posted by
MrExcelion
Generally speaking, there's two types of players in War Mode: A) those looking to do actual WPVP B) looking for the WM bonus rewards (obv can be both columns).
Most Alliance World Questing nowadays are purely for Column B, as they'll play their Horde toon with the perceived advantage for A. Basically it snowballed, one side won out over time, among other factors (ie: Blizzard admitted the population balancing in sharding wasn't working properly). The 8.1 change to Enlistment will shake things up a bit, but you're still going to get players on the Alliance mostly wanting Column B with no interest in A, maybe even moreso with the 8.1 change.
I don't want to go on a tangent here really, but there's a lot of hivemind mentality in other game modes too. That aside, I do think there's alliance out there who genuinely want to war mode but get discouraged when the only people in their shard are just column B, or more importantly, the sharding tech was messed up and they didn't see any of their own faction at all.